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Show The Salma Sun 12 Thursday August 13. 1981 .WE WANT YOU III To Give Us Your Opinion The editors of The Salina Sun would like to know what you think of your newspaper. What appeals to you about the Front Page, the appearance of the newspaper, the features, pictures, etc.? What would you like to see changed in the paper? with your your privacy. Please be frank and honest in the opinions. If there is something you really dislike paper, write it down. If there are things you are particularly pleased with, please tell us. Please CHECK or CIRCLE each answer which best indicates your opinion. You'll notice that nowhere on the survey does it ask for your name. This is to ensure area to be a great place to live and we want your newspaper to reflect that greatness. We believe the Salina With your help, it will. Mail to 43 South Main, Richfield, Ut. 84701 Which of the following best describes how you get The Salina Sun each week? Subscribe ) Buy at newstand ) Borrow someone elses ) Some other way 1. ( ( ( 2. How long ago was it that you first began subscribing to or reading The Salina Sun? ( ) 1 year ago or less ( ) ( ) ( 1 ( ) reporting, that is, exploring in detail different aspects of the an be news, could important part of the news. Would you like to see more in depth on: reporting ( ) Community problems and concerns? ( ) Consumer affairs? ( ) Other local issues and concerns? ( ) other subjects (specify) ( ) Would not like reporting 13. ( ) years years More than 20 years 5-- 10-2- Do you feel the news in relation to advertising in The Salina Sun is : ' About right? Too much news per page? Too much advertising per page? No opinion 14. 0 ( ) ( ) are currently receiving your Salina rate The Salina Suns overall content? written in the paper?) ( ) Like the content very much ( ) ( ) ( ) ( ) Sun satisfactory? Satisfactory Not Satisfactory 4. How would you 5. (Do you like what is Fair Poor 6. What parts of the general news pages do.you read usually, occasionally almost never? U O Frontpage U O Letters to the Editor U O Just Stuff by Jan U O News of the area communities U O Marriages, etc U O Sports N N N N N N u N U U U U O N O N O N O N 8. In The Salina Sun, would you like to see more, less or about the same Sports coverage about: M L S Community teams M L S Church teams M L S schools Elementary M L S High School M L S Colleges For each ( ) ( ) ( ) of The Salina Suns coverage listed below, would you prefer to see more, less or about the same amount of coverage? ( ) ( ) ( ) The Salina Sun sometimes runs on the Front Page pictures of youngsters at or play pictures from nature or other photographs unrelated to major news events. Would you: ( ) Like to see the Gunnison Valley News do more of this? ( ) Prefer that we continue about as we have? ( ) Prefer that we do less of this than we have done? ( ) No opinion 10. articles about government, politics and crime traditionally have dominated newspaper front pages. Do you think The Salina Sun recently has : has: ( ) Put too much emphasis on this traditional subject matter? ( ) Kept it in the right balance? to news about ( ) Under empbasi! this kind of news and given too much attention 11. News ' more than f five What is your status in the household you are living in? husband and head of household 29. ( ) v Before doing your grocery shopping, how often do you use food store ads in U O N The Salina Sun to determine what is on special? you like to see more, less or about the same coverage of Human In terest Features such as: MLS MLS MLS ( ) five ( ) ( ) $io more than 10 Have you ever read a classified ad in Spotlite and then called about the 31. Please indicate occupation of head of household. (If you live alone or with item or service that was advertised? roommates, please indicate your own occupation.) once least called at Have ( ) Technical ( ) ( ) Have called more than once ( ) Professional ( ) Have never called 18. ( ) ( ) Have you ever placed an ad in the classified section? ? x Yes No (skip question 20) ( ) 19. ( ) ( ) Craftsman, clerical or service worker Sales or Marketing Farmer or Rancher ) Unemployed If you said yes to 19, were you satisfied with the results of the ad? (Did you sell what you had to sell, get the information you wanted, etc.? ) 20. Student . ( y other Satisfied Not satisfied ( ) ( ) Retired Retired Military Manager or Administrator ( ) ( ) ( ) ( ( ) (indicate) Have you bought or sold a home in the last year? Yes No 32. ( ) ( ) 21. What sources do you use most often to compare prices and get product formation? ( ) Newspaper ( ) Radio ( ) Television ( ) Consumer or other magazines ( ) Friends and relatives () Other (specify) in- - do you read: 33. How old are you? ( ) 18-2- 4 ) 25-3- 4 ) 35-4- 9 ) 50-6- 4 ) ) 65-8- 0 ( ( ( ( ( Over . 80 34. What is the highest level of education Grade school or less ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) that you completed? Some high school High school graduate Some college University graduate Junior college graduate Technical college graduate Post college graduate degree What do you like best about The Salina Sun? (Use extra paper if necessary) When did you last respond to an advertisement in The Salina Sun? In the last 24 hours Within the last 3 days Within the last week Longer than one week Have never responded to an ad 23. ( ) ( ) ( ) ( ) ( ) 24. 2-- of Do you think there is too much, not enough or just about the right amount llocal news in The ( ) About right ( ) ( ) ( ) Salina Sun? Too much Not enough No opinion In what city are you currently living? : ; Salina Aurora j Redmond ( ) Richfield () Other (where) 25. 12. Would three ( ) four-- ' 17. people? . four five ( ) ( ) ( ) Advertising Sports Public Notices Just Stuff by Jan Letters to the Editor Marriage Announcements Missionary announcements .. Police and Court news State News. . Spotlite Historical Salina three ( ) ( ) Frontpage Picture Pages . . members of your household are over 18 years of age? one two or 22. How often People How many people in your household, including yourself, are currently ero ployed? ( ) one ( ) two ( ) three or more 27. 4-- or 7,What parts of Spotlite do you read usually, occasionally or almost never? GassifiedAds years 2-- Door-to-do- Church Directory It Makes Cents Tee Vee Week 25 housewife son or daughter 1 roommates lve aone or 16. When deciding where to shop and what to buy, how often do you use each of. ( 1 female head of household ( the following? (Usually, occasionally or never) U 0 N () male head of household with no wife TheSalinaSun Tabloid U 0 N Shopping U 0 N 30. How many people live in your household, including relatives outside of your Rad0; U O N immediate family living with you? Television U O N ( ) one advertising Other newspapers .........U O N ( ) two How would you rate the overall appearance of The Salina Sun? Excellent Good Frontpage 5 More than 28. How many How long does The Salina Sun stay in your home? 1 day or less 3 days 5 days 4 weeks more than 1 month ( ) ( ) 15-2- you lived in the general area? years years years 5 5-- ( ) 15. Generally like content Generally dislike content Dislike content very much 9. ( ) ( ) ( ) ( ) years 1-- 5 3. Is the time in which you ( ) ( ) ( ) 26. How long have ( ) 1 year or less th ( ) ( ) ( ) ( ) th ( ) ( ) ( ) What do you like least about The Salina Sim? (Use extra paper if necessary) |