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Show THE SAUNA SUN, SAUNA, UTAH TT S ALINA THE SUN mtEVT-'STIL"-3 Every Friday at Salina, Utah. Issued , two Howse.; ; Entered at the postoffice at Salina, as second-clas- a act of Congress of March 3, mail matter under the : . :'v AncpairV 1879. JfirSttnteanh chosen by man TATES SUBSCRIPTION O '.....$2.00, One Year Six Months BPiAND w ' wearweaRakdWEAR 100 . ' SALINA F S A L I N A -- UT A H Payable In Advance V.yy '.y. ,.-- . . In making change of address, give old add) css as well as the new. : ... Federal Reserve System Member r.'Xc jQy. J -- V- -. - Advertising Rates Given on Application. as soviet ambassador to Mexico of Mine. Alexandra Editor and Publisher pointment H. W. CHERRY who has contact with communist and liberal groups in the United States. Mme. Kollontay made a tour of the United A GREAT, NEW BUSINESS States in behalf of communism in 1916, after, her expulsion She spoke in eighty American for revolutionary activity. One of the newest sciences which we have with us is the sciler connections in this country will make her especially efcities. ence of advertising. And advertising1 has really come to be a sciMme. in intrigue Against the United States government. Men of ficient ence. It is r.o longer conducted in a. haphazard way. is a university graduate, daughter of a czarist general. brains and ability have studied it and have evolved plans which Kollontay She is known throughout Russia for her unconventional attitude tobring about the greatest amount of good through advertising, beneShe has Lecn married several times, and is the ward matiimony. fit to the public as well as to the advertiser. of a project for a pension fund for illegitimate children to It is piecing to know that men everywhere are beginning to creator be raised by- taxation. appreciate the great part for good which advertising plays in our everyday life That we do not yet fully appreciate this good, howA philosophy teacher in a New ever, is evidenced by the fact that only a small percentage of the college was arrested for fight- RED GROSS SERVICES potential advertisers avail themselves of its assistance. ing. Evidently philosophy is another In a recent address, Preident Coolidge pointed to the fact that those things which aient what " 'SHOW UPWARD TREND they used to be. we are still cpt to place too low an estimate oil the subject of adverfactoiics and great transportation systems imtising. It is reported that the press us when we come in peisonal contact with them, the President Disaster Relief, Veterans Aid is getting leady to go back to Ger- said, but we have not yet come to appreciite the great business many but theie is no evidence that Foremost in Fiscal Year. which greets us through the advvertisfng pages in the newspapers they are gftting the fatted calf Services All Vital. ad periodicals of the country. Yet even the most casual examinaleady for his reception. tion must poii.t out to us, the President ad Jed, that advertising has It develops in Florida that even now become a great business. Expend'tures by the American Red two Republican candidates for the a Cross for the last year showed '. . Then to show why this is true he continued: mounting erve as compared with Senate cant beat one Demociat. When we stop to consider the part which advertising plays those for th preceding year as against $(0 321,679 80. The in the modern life of production and trade we see that basically it outstanding appropriations werd for It informs its readers of the existence and is that of education. disaster relipf and assistance to disnature of commodities by explaining the advantages to be derived abled veterans. For disaster relief Red Cross expended It makes the Amerie-from their use end creates for them a wider demand. $3,871,827, of which the National Ornew thoughts, new desires and new actions. By changing the atti- ganization r mtributed $3,612,827, and tude of mind it changes the material condition of the people. Some- the Red Cross Chapters $229,000. For where I have seen ascribed to Abraham Lincoln the statement that disabled veterans, a total of $3,628,178 j was called for, of which National In this and like communities public sentiment is everything. With Headquarters appropriated $1,611,178, public sentiment nothing can fail; without it nothing can succeed; and Chcp ers, $1, 97, 000. The dissfer relief figures do not 9 consequently he who moulds public sentimert goes deeper than he Include the Florida operations, which He makes statutes occurred af or the end of the fiscal who enacts stetutes or pronounces decisions. year, In add'tion to the work for disand decisions possible or impossible to be executed. abled Veterans, the Red Cross con"Advertising creates and changes this foundation of all popu- tinued Its j. iik on behalf of men in lar action, public sentiment, or public. opinion. It is the most potent the Regular Army and Navy- and P influence in adopting and changing the hit its and modes of life, Marine Corps, which called for a total appropriation of $509,451. affecting what we eat, what we wear, and the work and play of the The enrol'od nurses reserve, from whole nation. Formerly it was an axiom that competition was the which nursi s for- disasters and other life of trade. Under the methods of the present day it would seem emergencies are called, cost $17,382, borne entirt 'y by the National Headto be more appropriate to say that advertising is the life of trade." quarters. Public Health Nursing, a By ci eating a demand and stimulating business advertising part of the Xed Cross program of national health work, coat $SG6,S23; tends to reduce prices and the cost of living. It raises, too, the Instruction 'p home hygiene and care standard of products which we buy. It brings, therefore, greater of the sick required $152,466 In nu.exprosperity to the advertiser and greater satisfaction to the buyer. trition instiuction, $164,107 was pended. There is no longer any doubt about its general benefit. But, as yet, The Red Cross campaign to reduce ' ' few of us realize its tremendous importance. deaths from accidents and drowning, Kol-lonta- y, er V-P- res. H. B. CRANDALL, Cashier C.-E- 1 - H. S. GATES, JAMES FARRELL, Pres. from-Franc- PETERSON, E. V. JOHNSON, Asst. Cashiers . A Parisian writer says that the t Vienna is making a gTeat deal of French are a nation of pessimists, fuss over an appropriation of $13,- k 000,000 for and we think this must be so, public improvements. In to debt paying, New York that much would only be cially when it comes European scientists blame the noar-o- f pin money for the police depart- "ess of Mars for all the storms we ment. Over in Ohio they presented Queen aie liavinS Wh' can t the defeated candidates blame the political storms Marie with a silver spade to be used in her garden back home. But maysame planet? on to be they dont fish with worms in The only difference between a Roumania. road-ho- g and the kind we see penue the valley is two fi One way to have assured a big vote on election day would have been Its fine to run across an old .friend to start a rumor that Queen Marie occasionally, providing you dont no was planning to visit all the polling places. it in an automobile. espe-Yoi- , up-areu- nd - $li,S!)2-869.3- Do You Want To Know I - conducted .1 y the First Aid and Service, called for $352, 3S5, and has shown tangible results In lives saved annually. The Junior Red Cross, one of the in the foremost peace influences world, was carried on at a cost of $531,053. All local Chapter activities of the Rrd Cross cost $823,000, while other domestic operations of the Red National Headby Cross, borne to $264,040. amounted quarters, The remainder of the fiscal year's for In expenditure-'- , were accounted insular , and .foreign operation, in disasters which of foreign Red Cross American which th-served, absorbed $53,075; League of Red Crop's Societies, $180,009; Junior Red Cross foreign projects, $71,065; assistance to Insular Chapters, $19, 599; other Insular and foreign work, 4 4 4 44 Life-Savin- DEFECTS OF THE DIRECT PRIMARY Vice President Dawes, speaking at the convention of the American Legion in Philadelphia, said he thought the direct primary ought to be laVgely abolished. That, with regret, is an increasing opinion. We do not like to give our theories, especially when they are based on a fine estimate of human purpose' and intelligence. The direct primary va9 the objective of a great crusade. Enthusiasm thought it was all good. Dejection may say it is all bad. It is neither one thing nor ihe other. Experience has revealed a great deal of bad. That at least can be put away. It asks too much of voters end they cannot respond to its requirements. ' The political (convention, as General Dawes said, is the product of the system of representative government Americans know then form to be one of representative democracy and we doubt if they have had ps much success with the departuies from it as they have had in the main with the straight article. The straight party man has been derided for more than a gen eration. Tor a long time he was fixed in place by the civil war and its consequences. He voted against Cleveland because his father voted against McClellan or he voted against McKinley because his mather voted for Tilden. This process under scrutiny seemed absurd and party loyalties were derided as infantile. Loyalty has been the foundation of a good many governments, and even when it has been unintelligent it has preserved government. A system has saved the United States from many of the weakening vagaries of opinion and act which are found in the newer and less integrated republics of Europe. They tend towards dictatorship because their people cannot keep from splitting into so many parties that parliamentary decision is impossible. In this country loyalty will require a party responsibility in the A party management which promotes incompetence and run. long dishonesty will not retain support if the consequences are traceable back to the management. The direct primary, applied to the whole confusing machinery of elections and party control relieves the party management of responsibility and it does not invest the voter with information sufficient to act well on his own hook. A convention at least knows what it is doing. If it does the wrong' thing that is done deliberately most of the time and a party organization generally sidesteps responsibility for continuous bad behavior. If it does not it is dealing with an indifferent constituency against which there i3 no political protection. Chicago Tribune. $5t,7S3; tivities Its the New Hotpoint All White Enameled Electric Range supervision of service ac general management, end $270. G29 27 The total expenditures for the year ended June 30 last were dfvtded $7.331.SG9 35; National Organization, In the $1,511,000. local Chaocrs, Tenth Animal Roll Call, November 11 to 25, tlie public Is invited to share in t.hls vast work dun In their name Red in the Americau by enroliii'-Crosi as i" it It-r- o i 4 4 s two-part- y coMMur isrs to strike u. s. through 4 o4 Eighteen Months to Pay the Balance FIRST PAYMENT .DUE IN JANUARY Telluride Mexico Norway has repealed prolubtion Communist strategy includes operations against the United in a popular referendum, They niu.--t States through Mexico, declares the National Republic in its current be getting ready to go after the issue, and it is believed that this is partly responsible for the ap Ameiican tourist trade. v $2.50 DOWN November Special ONLY J- vv 9F "9 4- - 4- - " 9 t""!1 4" v It i v - vvvv 99 - '- 9 - I" vv 9 J- - v 4-- 99 9 $ |