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Show Where Is Utahs Money Stached? Wholl Spend Tourist Bait Bough? Ad Agencies Flex Expensive Muscles In Grand Slam Bid Eight Salt Lai? advertising agencies will trot up State Street this afternoon in their and spend 15 Sunday best minutes each at the end of a long green table Theyll be vying for a slice of Utahs biggest advertising pie; the annual budget of the state's tourist and publicity council. Tomorrow three more a gencies will spend a bit longer at the same table, and oo their best to win the whole pie, or at least most of it. 16 ROCKY MOUNTAIN said the The legislature rs council could have of a million dollars to attract more tourists to come to Utah and stay here longer. The council will use $300,000 of this for literature, films, publicity, travel shows and like items. To handle the expected larger volume of office work the council's new staff director Emanual Floor expects he'll need $75, three-quarte- 000 The rest of the money some $450,000 comprises what may REVIEW. Mey 13, 1965 Business Review TMOSE APHDOS! Not Who Yom Know "If anything I feel it wUl be a drawback," explains Alfred H. Garrlgues, partner and senior account executive of the firm. He beUeves the council wiU bend over backward to see that politics are not Involved, and the Ross Jurney presentation wiU have to be even better than it would otherwise have to be if the previous connection with the Governor were not part of the picture. According to Mr. Floor the advertising Job may be given to one agency, or it ma be divided among several agencies, parceling out specialised functions such as prtllcltv, public relations, winter sports or others. On the normal basis of payment for advertising, which holds that the magaaine, tv station or other media receiving the ad, discounts its bUls by 15 per cent to the agency, the total advertising (and Beetles and Ants and 250 other insects) use DSOTOX GARDEN SPRAY BOW VILLAGE Hardware I 2040 EAST 6200 At 10 A ll., dunam Advertising Agency representatives wUl make their presentation. Their experience In handling such illustrious plums as Browning Arms and First Security Bank wiU be' of value. At 1 P.M., Ross Jurney and Associates wUl pitch their story. This agency handled the for Governor advertising Calvin L. Rampton during the last campaign. WiU this experience make a difference In the selection, poUtlcally or otherwise? ROLL . be close to the state's biggest advertising plum. The council has decided to keep up the practice of turning the Job of spending the money over to exnamely advertising perts, agencies. Three of the towns largest agencies will appear before the full council tomorrow for 90 minutes each to tell why their special talents are worthy of primary consideration. At 8 A M., Glen Snarr and James Hod son from David W. Evans are on tap. Among other assets the Evans agency can list their experience in handling the account, although smaller, in the past. 177 2627 SOUTH 2 What do you think of when you think of Avis? Certainly not their company transportation ChsrlcH A. Boynton III, AvU Lie. Car Leaning DivWion P.O. Ilox 1261, Salt Lake City, llra-- e I lah RMR Nmw W( 5-- 65 operate. Cwopant. Sm4 t,. Time-Savin- g, of $450,000, expenditure means $67,500 business volume for the next two years While contracts are written for only one year. It has been normal practive in the past to rewrite contracts with the same agency for the second year, and to review following that. The eight smaller agencies that are slated to appear before the council this afternoon are the Des Barker Agency, W. S Adamson and Associates, Demlrls Rice and Associates, Francom Advertising Agency, Alan F. Frank and Associates Inc., Nord and Associates Advertising Agency Inc., and Circuit and Eddington Advertising Agency. If, in their IS minute presentations, any of these agencies give the council reason to believe that they can handle a major portion of the budget, by reason of size, experience or concept, they will be provided with an opportunity to make a longer presentation later. Mr. Floor expects most of them to ask for one of j-- 1 e ah call for nppt. -- State. Care-Savin- Money-Savin- g, m A letter Garrignet of Jurney was penned to the three largest agencies, appearing Friday, hinting at what the council was looking for "Your evaluation of the tourist market, a general outline of your media strategy, and your creative ideas ... While we do not want a detailed month -- by -- month budget we would like a skeleton outline of the major areas at effort and their appenny-bypen- ny proximate cost. How objective will the selection be? By its very nature the choice must have a certain subjectivity. But the entire matter Is up to the council The present state administration is much more advertising conscious than previous have been. administrations The Governors press secretary, John David Rose, is a former advertising man and worked for Ross Jurney before assuming his present position. The new director of the tourist and publicity council's staff, Emanual Floor, worked for David W. Evans. Both of these men will sit In oo the presentations today and tomorrow, but only in an advisory capacity and will not vote Murray Moler, chief editorial writer tor the Ogden and Standard Examiner, chairman of the council has made every effort to see that the choice will be as objective as possible and that politics will not be a factor. He told the Review Tuesdav that be had spent over 100 hours researching the criteria for Including agency selection, consultation with independent persons. One of the people consulted was Richmond T. Harris, President of Harris and Love advertising agency, also a large Salt Lake agency which chose not to vie for the state business this year. Mr. Moler gave each member of the Council a guideline of criteria by which to select an agency. He believes there is only one political criteria: "If a good job Is done the Democrats will get the credit, if a poor Job Is done, theyll get the blame. in Utah is to do what we can to help stimulate Utah's economy... we must bring in more people to stay longer." ness enterprise Mr. Garrigues, in commenting on the possibility of political influence in the matter said "that's absolute nonsense, why would we be working so hard on this presentation if we were a shoein for it?" He feel s that the council's objectivity might possibly be a detriment to their firm for this reason. Although advertising agencies are hesitant about giving out their clients billing figures and comparison is difficult it is possible that this may turn out to be the largest account available to a Utah agency. And if it isn't the agencies are working for it as though It were. interest on po-sib- to find out. But if the information is confidential to the press and the public, at least it is available to Governor Calvin L. Rampton, whose office said Tuesday that the Governor is looking into the total investment structure of state funds. are in almost said Mr. Baker, They are primarily in time certificates earning three and one -- quarter to four percent interest." The reason for the difference in interest rates, according to the treasurer, is the difference in the maturity of the deposits If they' re for one year, theyll earn four percent, for six months "Monies every bank maximum the money, and the enticing of higher rates available from building and loan companies is interesting to the governor. It may not be according to the possible bonding bill, but this question is under review now by attorneys. Who decides where normal state funds will be deposited? The treasurer, according to the Utah Constitution And how does he decide? On the basis of a ratio to total capitalization of the banks involved. and if three and for three months three and lf interest The three and one quarter applies to certain notes placed before the interest rate was recent three-quart- er, one-ha- 0 AvE EAST STRATFOftO A Name? 14 HOUR t(n . $ L C PHONE 406 4J9 INSTANT COPY SERVICE &it of xtfixoduetion and innovation in thl juld of ftxinhny and advixtiuny What's in a name? Plenty, according to Keith Caldwell, secretary at the Utah Real Estate Board. The 40 member board applied to the secretary of state to register the name "real-estatas titles for themselves. The secretary of state turned them down. It seems that realestator founds too much like realtor, the name used by the larger Salt Lake Real Estate Board for its members. The fatter name Is registered, and is used only by members of the National Association of Real Estate Boards. or HORSEPOWER IS OUR BUSINESS GAIL F BYWATER AUTOMOTIVE The next step? Mr. Caldwell says the Utah Board might Just sue Who? The secretary of state, who else. DIAGNOSIS CENTER DYNAMOMETER TUNlNOj WHEEL ALIGNING BRAKES AUTOMATIC TRANSMISSIONS AIR CONDITIONING 125 Eot 4th So. DA2-354- 7 "Wide Open Moler believes the competition will be "wide "We must make maxopen imum use of the money with no political considerations. I have done this in the most professional way I can conceive of, with the help of some very fine people And what do the agencies say? For the most part they are being naturally cagey, not wanting to tip their hand. David W Evans, whose firm handled the smaller $65,000 account last year said, "We have no reason to believe that we won't have a fair hearing Webelieve our experience will be valuable, weve learned to make the most out of every dollar spent Marion C Nelson, president of Gi Ilham Advertising Agency said "Our premise as a busi- Mr. Auto Loan Victor& g yevr pool bright . . . right now! Finance your next car at s and tee how much you save. Up to three years to pay! It's oMeoco Fioest motor io It . . . rotileoM, fteuble ft Howie 9 lor wlrtrtiow 94 oepeeeiodi, tile-likfeitb 20 times ffeicfrer fboe fdiofy applied coo be IP ft bo . . . point eey be pched in wbereeer weeemery to Wat iodeftoHely . . . redeces pool cWontftf costs . . sesisst application ewer only by 75 prune coot, f fteisfc coot. . . . Eecb coot drees in only I boor . . . costs loss tbon 1 1( par speore toot of sortocol fry New FteWepoW nowf morbl, duel plotr, toner, olwminum, end stool fjborglot, plottic, In pools. Avoilobl pormononf Aqua, biuo, Wbi gunnit, lustrous, caa G U. S. i larytMr o PLASTALOID DIVISION 3360 South 2700 East Salt Lake City, Utah HU5-27- SKIP-A-PAYMEGeel-fer-vt- kle (imr ft week NT txclvtlvel (yvdel cwpwu in your Kook to tend in insHod of yovr monthly pwymont. Ho oddod cottl fees wk ,'i0DERMF(XDS mw 4m TRACY-COLLIN- S 92 pf Oweeal Cwfsy ALDER'S Bank and T rust Company Installing Distributors 960 So Main EM4-M4- fedrel 4 I Waflfo o jHHir-ng-nn7-o Deeeiii Imvrvnce Crfreiiee o ility The reason for the statutory provision againstdivulgingthe In information on deposits each bank, is that public funds were withdrawn from banks during the run on banks In the depression at the 1930s. according to Mr. Baker. Trocy-Collin- fUrtapl problem! l The state naturally wants to Whats In PMSTIC HUSH! New for Erant of Erant Nelton of Cillham an advertising Selecting agency, like any professional service, Is a difficult task for a public body. Unlike a contract for a building, there Is no question of lower prices. The situation is similar to that of tbeSalt Lake County Commission In their dilemma of selecting an architect for the civic center a year ago. And a similar hue and cry is evident, in some more limited circles, because of the more specialised nature of the Job To start the ball rolling oo the selection the council sent a letter to every advertising agency in Utah - there are some 54 of them - oo March 31 A screening committee execumade up of Pro-Uttive director Gus Backman, the council's new chairman Murray Moler, and the council's then director, James D. Cannon, screened the number down to 11 based oo the information the replying agencies provided costs and maintenance headaches. Which makes them happy. Avis will lease a fleet of new Fords or other cars under the jou plan that saves you the most money. And if you have special problems, w e'll create a special plan. And makeyou even happier. earn tried Eeaie-Meeai- or And according to Utah law, it's a felony for them to tell anybody there it is, and it's even a felony to try to find The whole question will take on new meaning in July when the state will have 67 million cash from bonds, as approved by the last legislature. Mr. Baker told this to a Review reporter Tuesday who the special parts. But in our quiet way weve become the fastest growing fleet-lessin the country. Which makes us happy. And our customers cut ly increased out Emanual Floor, Tourist and Publicity Council Director fleet-leasin- g. The state has about 36 million dollars earning interest in banks throughout Utah. But where it is, hardly anybody, with the exception of Lin C. Baker, the state treasurer, and the State Banking Commissioner, knows where it is. mauaodbuSn |