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Show - - 1 ' - PROVO SUNDAY IIERALD; SUNDAY. FEBRUARY 19, 1933. EM CTORYSIX" I,mHEVROIJmEAITO SHOWS ABILITY Tire represent the major- portion of a motorist's purchase of accessories and supplies In the of coin year, an analyst of sale of the Western Auto Supply company discloses. One third of and their business consist of tire -tub sales.' - The Western Auto Supply company "more than ISO" stares sold during 1927 more U.sn six million dollar worth of tire alone, according to C. L. Horne, local nun-agof the new Provo store. "Two of ths-- service feature that make Western Auto store- - so popular among tire buyers," be said, "are first the fact that every tirewheth-e- r in awe ef eus starts, it be in the Provo store or the most remote store In the chain is mounted Tree of all coat to the " purchaser. "This service feature is one that Another cannot be' overestimated. factor that contribute to our large volume of tire sales Is our adjust ment policy. All WesTern Ures. and as a matter- - al fact alT other Western Auto merchandise, Is sold on a guarantee of atif ac- at 40 Drive over cobblestone miles .per hour! This challenge 1 made by Dodge Brother who recently brought their new Victory Six to the light of day. Ordinarily the challenge would be in the line of unrealised ambitions, but with the technical originality displayed in the construction of this new model, almost anything la Mich. Feb. 11 AU DETROIT. previous January production records were shattered here last month by the Chevrolet Motor company when the output for the thirty day period reached 91.5A4 units, W. & Knudaen, president and general manager, announced today. This figure topped by nearly ). 000 VV I I -- SPEtW units the T3.674 cars and trucks produced n January, 1627, and more than doubled the outlet for the corresponding month tn 1924 when only 44,437 unlU were manu- WAS factured. As a result of this tremendous volume, productfSnTnJa6Ukry wai exceeded by tnat of only four other months In the . entire history of the company." Every Indication point to new Chevrolet records In the coming month of 1928, Mr. Knudsea said". The tentative production schedule Tor February da il2.4nttr - units last February, gaiMt while actual production Tor tha Month this year fs certain to exceed the tentative schedule by a comfortable margin, Mr. Knudsen sail. Tentative, elaojufpr March call .for the building of more than 127.000 units, which will establish a new e monthly record for the manufacture of gear shift cars, ac. cording to Mr. Knudsen. This huge volume .ha been made sensible by the- - enormous' saias rains registered since the lntro--4 ductlon pf the "Bigger and Better" Chevrolet on January 1.- R. H. Grant vice president or the" company in charge of sales, stated that more than 125,000 unit were sold for Immediate' delivery at retail in the United State to date. Another nigh r.ecord was et Sur ing the Chicago Automobile show, ended February - , - when more Chevrolet were sold during show week than any other make of car M.00O - A. TRAVFltO 50,000 MttfS " - MLION GRATfT HAS SOLD 4 YEARS GARS IN LESS THAN Vice President of Chevrolet Motor Company I'ersonafityjp- Traveled 50,000 Miles In BV ISRAEL Science Editor, NEA Service DETROIT, Feb. 19. A short, wiry, pepper-haire- man d 1927 and shortly : after De rerged it with Ftigidaire ofFrlgl-dalrtroit Before trying to. sell however. Grant had It perfected from a water-cooljob to a more efficient product Tnen he organized the sales force cnl bejun expanding this business, when b" wan drafted, for the resLight tn KLEIX 1920 e, of 48 Is Last year, only three years later, they were a million. This year Grant expects to sell another million Chevrolet, . despite ' the threats of competitor!. How he does it Is by constant application to his work. He has traveled more than 60,000 miles last year, more than twice around the earth, Chevrolet dealers and meeting anksnitn, Inspli !iig itielil w ltl 1; ayTiBtciiersonaTit'ana radiating confidence and .air play. Grant never took a course ki salesmanship or in psychology. But the la a master salesman and a keen student of human nature. The sue cess of Chevrolet lies in his mental h? altitude, and the Inspiration hands on to others. "Moat mc,n you come Into contact With," he says, "can be Improved. They are susceptible to good leadership. Therefore, the person who lricates leadership, who can be depended on, who has the couYagn of his conviction.! and won't fail in time of stress, can get others Ints u condition where they' will 250,000. el d Into-wh- y wti awIMjyaii4jj horn-rimme- fur-chas- 1 tion. "Of highest .quality, construction and butrr-fc- r exacting western re both the . Western qulrementa. Wear-well tire have Giant and found increasing popularity in the Western Western state. The Gianf balloon, high pressure and truck type, tires are designed tj give maximum service under the most trying conditions," says ; . Hornev ... . - - am e arc CALL- D K?sJFinest 1 No car in the price class of Dodge Erorfrr Four m to ROOMY. No car in thi price class is a SWIflV No car in thl price dasf a to STURDY. No car in this price , - " class a so SMART. possible. Two radically new principles of construction have been employed. These are particularly Interesting in that they put Into practice the theoretical opinions recently propounded by the leading engineers and physicists of the country who of Per-clvrespomted 4e White, leadiug engineer, who has just completed a symposium of automotive need and trends. "The first new principle "to ' be found In the Victory Sir Is Uic single unit construction of body and chassis body sill and brings the car two Inches near- - I - No car in this price class scccttrates' from' 0 to 23 miles IN 7 SECONDS. " . "J ) No car in this price class b so COMFORT ABLE .for none has so long e springfogVy . -- al These are FACTS readily verified explain the immense popularity Brothers Four. , :. .:. .v4 eath of Dodge '"..if " i te-eliminates No car at near its price' offers so many ad-. vantages that Americans value (qTemort. z: It elimin- lowered center of gravity. parts and strengthens both section by making them act together tn mutually flexing and mutually aupporting what heretofore wTTOftrrlng strcsse and Btrttrffr This step insures quiet and smoothness beyond anything in the past a body The second principle teel'wall, construction. Double battleship type, are used throughput This Insures complete rigidity and doublo protection." There are only eight major parts in the entire body. And these are so welded together that there is not a chance for even a single squeaa, The car. owing to simplification is lightened 175 pounds, - It -- will make 21 miles" to the gallon and 65 miles per flour. ates 330 And no car at ANY price affords its owner, In greater measure, the satis of Iuttowing that faction for W5 every dollar invested he has received full dollar's 1 return in honest value -- rH i in sim Tune In for Dodge Brother Badi Fro gram' rrtrf Thursday night, S to S:3S (Peeinc Time) ) National 1 , t)umptia)-- Broadcasting - A. soft jKUh dipped In water to which a small amount of amonla has been added will efficiently clean a pantasote top. Warm water and soap may be used if the material la very dirty. Gasoline and benzine have a tendency to spread dirt Rusty bolt that are difficult to rather than remove It After the rtnove may be loosened with a top is clean top dressing should b few drop of Sprlngeea, according applied advises the Western Auto to In formation from the Western - V--.r rarifia Co4t rtr- -r it . MeSwork ,81 t R. J. FRY, Inc. M0 WEST rilONE CENTER Brothers Dodge ALSO TWO LINES Of SIXES-T- S8S, Fo ii iv VICTORY AND THB SBNIOK UB 4 strowr says, he avoided failure by checking up on a new project with many people before venturing on It "I al-- 4 ways consult with others. I invite argument" he adds. And after the Dattle of wits, after long and tedious concentration at his Job day" and night for the short time he is In Dayton, Grant steals away home for a little recreation. His home Is in Dayton, 200 miles to the south, but he calls that only commuting, compared with nla regular "traveling.. Tnere he busies himself with his etUw-tw- " do Dettwr-2TMSfe"Ta' mrwimmr&urmeisi That's R. H. Grant describing Jerseys and hogs aad other farm himself: life. . ; "A good leader,"" he" goes " on, Occasionally Mrs. Grant accom must insist on certain standards panies him on his voyages, for they and he must show, by example, are practically alone now. Their what ought to be done." daughter is married and their son " Grtnt never failed because, ho la at a prep school in the east. traveling thi eoun'.ry putting personality into the otherwise subject of dry .and matter-of-faautomobile selling. Eo great J3 his success that tn lezs cue rf Chevrolet. than four y?ars he has developed a "That was in February; "1921 die is recailicehovroRt then was in nret-tfar.t declining product todiy ono c the nosjt t"T"l!ir poor shape," and how well do am Huooiiei uu vur cucvlb. the motorists knew it. But he had mmtt w president Ir. charge of saios of till the car end improve It even furthJherrplet Kotor company, b'.igni in er. Then, flpain. he set out cresting and preranUnfli littlouU a sales organization that now is a I .aiding appearance, heneverthe-- " marvel oi unified " thought and lass radiates dyepmic pcuonility action." - , t soon as he appears before a To n Million In Thrnn Years His dark eyes, flnsh viv' !ly Tn 1M4, Chevrolet's sale wera .ojd. d froia behind a pair of I .... m .a. spectacles while his smr.ll, thinlipped mouth ..speaks the ft.ank cor.lidences on which he bus built a - remarkable organisation. How he got that way he doesn't Li v know. ; -- 1 must have - been bfflrn that way," he uggest. "At least I never knew It was in me until one day I hod to get up and make a speech. liret Speech Hat Best ... That was about 23 .year3 ao, . when he was "Inside man" 'In the 'department store service of the Na tional Cash Register company In Dayton, O. A group of credit men from Chicago had arrived and his superior, who was to address them, faiW 4 ppear. ft h-- s "So I had to make the speech," Great says. "It had to be extem ) poraneous, for I hadn't expected to of full was talk. But my subject, MS II and to my surprise I found I could f talk. till! fi i "I never made a better speech In . -hu-m- er IS - Ful)- JiHtts Why TRUTHFULLY R1AKE OF TIRES HAS BIG SALES - all5,-- rvrji y uurrs. z- Ait J - -- II HI ' k - Jim, ;. t . my life.' -- That speech started Grant on ax Mjau&M Jhe.,mog h!-- fewfcJ ..... ful sale organizers in the country. Today he is a salesman to salesmen, a brilliant psychologist and one of the highest pa! i executives in General' Motors. Grant hadn't prepared for this sort of life. He had taken only general course at Harvard, from which he was graduated in 1901. But one subject tnere intrigued him most. That was "English J8" -- under Be.kerr fiew--ef j Prtf Ya'e. "That course, I found later, had a t?rrif!c Jnfluence on me," Orant comments. "For In it I Icarncdlfeat If you aren't logical. If Vou .can't I prove your case cotvlusively. you cahT'eel ery far. 'l'his affected WcTI so much that I always have made it a point to have a clear and olv vlous case to present to ftiy audi r ences, if I want to convince them I an right" k Clerk Mas On the strefigt of this. Grant moved upward from a rr.'niii elei k in 1904, for the National Cash Register- - eompany in Dayton, to cereral aales manager i. 1913. Hi I it K logical mind and his Insistence on conclusive facts besore venturing ' out with a new proposition, he feels, I helped kim upward. On'thls basis, ! i he developed the tremendous de--" partment store btisiness of the Cash register company. Ia 1915, Grant became genera . Dei-d manager of the Corporation, which Col, & A. Deeds and Charles F. Kettering how president of General Motors Research:, formed. In two years, Grant llco Light entering a . volume of 10.000.000 eaJes! He had I " established a firm distributing or150 N, ' ganisation. '. General Motors took . .. Hoest)lcdinthe . h4 T ; J Li y Me4acltln rep lullr wiJwMd M ih. wIimU. , over-Delco- ! AHunng Coldr Combinations nilh the new NTASli deep usler rini4lief n mt frtmnr f rw-ciKf- A Mra biklh ttcK tvmt Sprhtgm m at 19 bn impression of the'quality and alue provided in ihu new car,'' injtojhjsrice the features of advanced desizn In beauty, in comfort and ia found on the world's finest performance, it climaxes everf automobiles. ' previous achievement in the development of luxurious trans And never has this progressive porta fion at low cost 1 policy been better exemplified than in the Bigger jind Better Come in today and go' for a " Chevrolet with its marvelous demonstration. It will take new Fisher bodies, its numerous ' you less than half an hour to mechanical advancements, and learn why the Bigger and Bet its thrilling" new performance ter Chevrolet, with its many new ' features, is everywhere r .Only a close personal inspect hailed as the world's outstand ti on. am conveyUig raotor canralneT neered . . - nil rfllp. al et. whMiUw ilnw rli ml mi vans, mad. tm. pumlW ' with On hmmm, -fmwtrwmmmt tmilw cln.W and Mrrfr HiKmoV Dnh am,alv dtua rt . taaat I li. laclia Amk ww( lcnlti lock. Uhr XtX?Zad mahaka. 7 Oaaathta Tank fc P.. greater luxury to your motoring ff-- """ I IV! - -- 4- mi amaa iV LJ I I I Jj I tn f L U I0 953 REDUCED PRICES!. 495.-- Tk C 9. -CQC S J till, VI ..... J wihiafcwaji. 486 Co. EUREKA, UTAH The COAQI $585 All pHnm Cck Imdmia lU I VZZZ 7. 665 VtM 0LSEII0T0B j -- 1. SPANISH FORK, J" .4 : T . .715 Trwrfc Omjy) ICkw I k, PUm. Midi leu DcH 4 Prirtl Ma mm! taamdam chat 495 . WEST CENTER ST PROVO. PHONE TINTIC GARAGE . EROVO, UTAH. Tha , Tha V Phone - In. rfUtb r .na wbkrb awhnlwn, Is.iwdM b.ll I the a M thi frwat kawrklw pt Mwj dlgtx. nJ awHne aam arm mii s 4t DEPENDABILITY71- , University Avet taaL M nmbli -- mum ww (Mml QOOOGOOQ 00 V and WBf.Mll ii. v- Safwr at mat" pio- field y. rlnfl wid - in autom'hti.1e.v1.iai' For. years, Chevrolet has " s ! - wiiwl, IMcvlmr die Nra - Jackson Motor Car newly-forme- y tfttmMr IcolcW wick hl(h km . win. .MttMf, prooltd, mw ennbiM bnMhine iiium and n 1". S TP to meet every possible need iri-a-W- ht lilifii 1i. o m mi r o O c4r ri O 4r --t - I i - Tk. !h m . ' 'M SALES UTA- H- - L.0 C .tlihle 74 SUULEB 3I0T0R PAYS0K, UTAH W. .: C :rA 6 . 0 ..Zi ' |