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Show THE I THE PROVO HERALD KNOCKS . B aSsc rp -- dfi price ...... t, 1911, .13.60 the year, 3Q cents the month 1688 The Provo Herald has the largest circulation of any newspaper published in Utah south and east of Salt Lake City. The Provo Herald's circulation is, we believe, FIFTY PER CENT GREATER, than that of any other newspaper circulating in Provo. " - The Halting Death About Advertising - treat famine of last winter and ba4tt jftng in Chiiw. rs;V "by- ollowdV a .fray-see- m ToMheverags-in- d impossible that an articles which sells for five cents would make a many times millionaire of the man who con trolled it, and that too in less than ten years. ; Yet that Is what chewing gum has done for one man. There Is - -- Ty not a Tmrtrr7rthe7world today Years ago, before advertising was what it, is today, the manufacturers of Pear's soap spent over a million dollars a year, for many years, In ad THE IDLE. . 'Nobody deplores unemployment moreT than this newspaper; nobody would rejoice more if it could be said that there was not a single Idle man In this country. But in the midst of all this discus-- ? sion f opening factories at arlbss; while we hear all these - schemes of public employment to be paid out of .axesvour public meriand newspapers seem .to avoid the unpleasant, facts. Get down to fundamentals, all ye people, and! the situation will slowly but eurely right-itse- lf. There are; only two difficulties two very serious handicaps -- to prosperityin this country right now. Here they are: ' Immoderate costs. : v Immoderate taxes. , Industry cannot rise with the taxes as they are. And yet they talk about putting millions to "work at public cost,, enormously Increasing the al. ready inordinate taxes. cannot to arise ith action Industry skilled wages anywhere from $6.00. to $15.00 for an eight-hou- r day. And yet, except in' a few cases, unionists and refuse to bring ' down the scale of wages. Pare down your taxes, reduce your costs of operating, and "money will come out and start wheels that mean employment to increasing numbers. Fail to do these , things and idle swarms will continue to' swarm Stop Thief The farmer works hard enough and he is robbed by enough professionals without amateurs taking a turn at the fame. When, therefore, complaints begin to come in as winter draws near that motorists are stealing from fields and orchards it is time to bethink our- .. .:. . : . Here we have a new vehicle, the automobile, in which it is easy to get cut into the country, and easy, afterj having stolen a dozen ears of corn, to f . tjsway agas this bit of machinery hasoutgrown the human conscience and we steal simply because stealing has been . ' ' " '. made easy? . The farmer's is the first and most necessary of all work. It is the work l.y which we all eat. If the farmer tlid not work, none of us could live. He gets little enough In proportion to the amount and importance of his .toil. - Is it possible that there are among us people so thoughtless, or with so little as to reap e where they have not Bownf as to where they have not produced, g as to steal from peothe of labor without fruits their ple jiving a just recompense? It would be easy to clamor for dire lecalties on such theft, to clamor for police protection for the farms and raise hue and cry. That is not what 5s wanted. What is wanted Is a dispo- i'on for every motorist to bethink 1 lit- - if aiid grow a conscience which r.o more steal apples .out Jof a out rafr'i cr;hcrd than diamonds " a jeweler window.' ' " self-respe- con-tcm- in which hU chewing gum is not known, his advertising bill is said to be over $5,Q00,000 a year. According to bis own statement, in a recent article, he has been spending more in advertisdull season ing since the started than ever in his history and he declares that the results have justl- - " el ves.ll.z:;:.:. d 7. - vertising.- - Does anyone think they would have spent that money, year after year, it they bad not got results? Jobn Wannamaker, the merchant prince, and one of the wealthy men of a country the country, store; next he got litle store of bis own, for a time he baft starved himself in order that he might advertise. His advertisements started with "an Inch on one paper, they , grew until three and four pages were used In a half score of papers in a day. One theater manager In Salt Lake City spent as stredJn high as $1,600 iHmeweekia advertising In the three papers of that city during the dull season of last summer, and HE GOT RESULTS; there never was a week during all the dull sum mer months that hla balance sheet did not stow Aanisomejoiit,il.2i Statistics prove, beyond the shadow of a doubt that every newspaper de livered to a subscriber has at least three readers; statements under oath, many of them, give it at five. The average family in a community like Provo is said to be five. The newspaper differs from any other form of advertising, it goes direct into the home, the live news paper carries the news of the day and many Interesting features and It "also carries the advertisement of the live ' merchant The successful advertiser, history proves it beyond a doubt, is the man ' ' -- SIT FORT PROVO For history work' the; fourth and sixth grade In the Provo City schools are atudying the history of Provo. Sunlight is composed of different Prof. J.-i- M. Jepaen's manuscript is ; this work. teachers as a ruide Thejw grades are planning to visit the site of the old fort. Taey will be accompanied by Professor Jensen, J. Wm. Knight. Bisaop A. W, liarding, T. N. Taylor and S. P. Eggertsen. who will explain the . surroundings and. give as accurate a description of the ". fort as possible. As a project for the -- coming year the children wish to . place a stone tablet or monument of some kind on the site of. Fort Provo so that there will be a lasting landmark to direct coming generations to the spot Old Thing Made New 643-- R W You Need : UFKOLSTERiNG Furniture -ad- -T5bT rfc c The longest waves are red, after which , come' orange; yellow, green, blue, in Kepau-edBUSTER BROWN SHOE T""" -- : digo, and violet DEP-- V These combined give a,white light , REPAIRING such as seen in la ordinary light A CURRENT publication declares yortb FOR BETTER SHOE At the sua itself, however, it is cer ' a keen tain tht large numbers, of lightthat among PEAYBROtueks REPAIRING sense of value's is necessary. Which waves are stopped before they can Edwin A. Peay, Pro- -, . recalls one we ken of who returned a emerge, to our sight 16S WEST CENTER ST. and Many of the short-lengtpicture" of a local politician who Is General Blacksmithinj weaker 'ones, for example, .are not in caliber, and said: "Yoo strong enough to get any farther from have marked this guy' picture four the sun's interior than some thouHorseshoeing, Auto Springs, it, ' columns, wide. It can't be done;be sands of miles below the surface. CLASS SHOE FIRST There they are imprisoned, with the 363 W. Center St. Provo, ain't a man". REPAIRING Utai. ; result that we do not see them'affect SPANISH L O. O. F. the sun's color in the least. A SYRACUSE young man. bis Dar We absolutely' guarantee our The atrong violet and blue are BRIMHALf; RROg; onued-- - has been stopped only --wliea-tlty es worK, mces reasonaote have rettows lodge of this Payon out, and. they, held a big celebration ityad shot in the interior of New Guinea. here Tuesday -prevented from en ftirtrtr when the Spanish Fork lodge, PROVO SHOE REPAIRING CO, Vulcanizing and Tire Repairinj Though total strangers, we hope this too, are thereforeun"s into the color. new guinea has not been seriously im- tering accompanied by the city band, met the 127 N. Univ. Ave. Phone 418-- J. Altogether, so many of the sun's-- f Pavson lodee at the orem siauon ai E. R. BRIMALL, TRANSFER ::r: r . paired, z7.dL:z-escape. that T.ft . -- d AM iiirtnBA light ..- - m- nArfllft . .i. rays are 1 unable x. i.ou. 99 v Woof ,.. omyto.K'7:J.w'JliX-i3l9nvoi wilder t. tofraternai. . iadandmarched; PUBLIC THE SERVE WE om erfut and on. 0"tJairvuts.green red; orange, hall, w here a banquet was served to It's welt that thaf traveling Phones 473 and 260. and Auto" Auto Painting, Tops 200 persons ing our way... who cut the hair of 20 people in this "Thus it happens that from the com more than Covers. Seat A short program was then rendered. town traveled faster than those who bination of these tints we get a yelof a talk from Grand Master J Revarnishers. " ' 'i pursued him. We believe he was a low sunZJut lor aJLthat,. we Jiave a consistingCiuff of Salt Lakef presenta- - Enamelers.L . Harvey -4v jterpairsrand lU4arrow fromavwg-abluaseape guiaelj4eft . t ion or tnananeroytTTJi-n- a sens sight-t- o behold. Adams, Ga., sunv Work. Celluloid Master Dr. Phillips and remarks by ; Of course, this must not apply to Grand Eagle. Charles Stain of Salt Secretary the head when the sun is very strong Lake. Miss Ellen Jameson rendered PROVO AUTO TOP & PAINT ' AS our own Kin Hubbard, might although sunlight is a greater beauti-tie- r several solos, accompanied by Mrs. COMPANY say: "Hod Hudgins has gone out with of the skin and nair than any pre--. Rose Funk-oChris-tense- n Mark the Guaranteed. All piano. Work a Show troupe walkln tight wire. He 8cription of a beauty specialist Sunand Blanche Pomell of Salem E. W. Jamison. 432 W. Center. learned balancln in a quick lunch light exercises a most soothing and rendered two musical numbers. The " room." G. T. Lisonbee. beneficial effect upon the skin by rous- remainder f-the -- evening wasjpent ing Its dormant energies, thus stimu- in- dancing. ' 138. S. G. Carter. : Phone DR. LAV ELL'S assertion that "So- lating the whole nervous .system. cialists are ferocious, destroying and People who live in the sun are far V OGDEN'S POSTMASTER Is - quite unwarranted, more cheerful and healthy, being aK A nervous Paul Revere warning against most entirely free from the really, Throwing Away Old Tires. OGDEN, Oct 7. Rufus Garner, as the approach of caterpillars could tendencies of those who live In dull, Bring Them to . scarcely be more humorous. Why, gray climates. A simple ""test" of this sistant postmaster here lor nineteen the most rabid Sociartst of our ac- statement can be made with one's years, was nominated by President PROVO RUBBER SALES CO. quaintance wears wristlets, has a friends onl dull . and- sunny days. Harding for postmaster, according to For Repairs and Garner has peachstone watch charm and is as Watch them! The effect of' sunlight Washington dispatches. Half-Sol- e Gates Tires been timid as a gazelle. The average So upon a highly nervous subject is the unique distinction of having Phone 649. named by both a "Democratic and cialist's bitterness Jtoward a rich par- marvelous ty doesn't go beyond a wish that he Sunlight is life! One touch or the- Republican president for this office When it comes to quality of might get a blackberry seed in his sun brings smiling Nature back l6in- within ten months' time, Yfltjl.SUafals-inhpuGarner, a Republican, has served workmanship in repairing shoes teeth and not be able to dislodge it stant life. Where people are in the until he coughs up halt his coupons. habit of getting as much sunlight as; during six administrations. On Decem- - we have no competition. Every nossiblie it is found they are optimis- - ber 20, 1920, President, Wilson transmitted his name to. the senate for the job we handle is absolutely As Good as His Word. tic, healthily affectionate, well-me- t a clear and a postmastership.' Action was withheld guaranteed. To one who borrowed five of me big heart people, with at that time because o the, pending v A month ago. 1 pen this verse eye. - It is SHOE REPAIRING After the ROYAL 'Twas not rfcaid," as faithfully Imperative for health thafwe change in administration. assumed as administration office, COMPANY much as . present possible. wnen sunlight you skinned my get ion promised What is more pleasant than a sun a number of prominent Republicans : purse. 29 Shops, bath before the morning bathTrThe applied for the appointment -- but "GoooTas your word,, you said you'd magnetic rays recharge one's nervous Garner was the final choice. Phone 674. be tissues, electrify the blood, and purify Confirmation of the appointment Is 208 W. Center St. ; skin. , . the expected within the. next few' days, We Call For and Deliver Free. are a (At promising you star!) A fitting completion to the sun bath and Garner will assume the new office "Good as your word," you said; to me It s quite apparent now, YOU ARE! "cure" is to drink a glass of water about November 1, It Is hellevei PROVO TAILORING CO. which has been exposed to the sun's A BUMPER CROP. We guarantee to make your old THE Tibetan monks play on a horn raya for ten minutes. - It is one of the that is sixteen feet long, or about four finest tonics in the- world and . the 7 clothes look like "VAugust of this year was a big month feet too long for the modern flat. cheapest! as in" Kansas Mo:" that City," city Phone 475. We Call and Deliver. AT GREATLY REDUCED PRICES Over there they do some things better, " Mrs. James Turloupis of Eureka is added 609 babies to its population. , ."Good-bye- " here visiting her parents, Mr, and Mrs, This is 80 more than the addition in in Louisiana. the other last Walters. Thos. year. During August sweet Dago Chatley, his wife and the BICYCLES AND REPAIRING Mr. and Mrs J. W. Clarkston and months of the year an average of scented Nell disposed of their belongwas a more in babies born visitors were Provo three day ings, Tuesday, and, calling their dogs family of Murray Keys Made. Locks Repaired. Kansas City than last year, to follow,: they hiked lor pastures this week. new. Leesville, Jt., Toller. MEREDITH CYCLE CO. AND JUST TALK photo-engrave- rs h -- wTirst J r.. : ij rtsed baj-be- r s lnd3ZofTop i. n , STOP! " M -t-- ( m '. , FlIIElWUiili . Phone ALL of you who would not have be lieved it will get relief of a certain sort from the information that an 5 autombbilecannot possibly run more than 150 miles an hour. - - ; i"ttt ' J "hep"on; This you'll see firsf. It's a safe guar-11 antee'Lj "Pride is the icy spot most people step-oiL- ? l 'Sweetest fcTKe' Year 1&W two-colum- OLD KENTUCKY TOBACCO et WorkJ S. W. PETERSON Phone 544-- J . S35 Wr Center. ? Saturday Oct 8th. -ery-- COMPANY Phone 399. Significance or Sorrow. Everything BUT CANDY DAY IS A DAY OF SENTI- - - Twenty GOODIES. For the Kiddies at the ?3 South sre Third West to substantial EEESLEY MARBLE AND CRAM Remember the Folks at Home, With . Prompt Just South of . Tabernacle. Provo, Utah. years-of-knowing-h- aw Makes F. H. Olsen leader now. F. H. OLSEN BICYCLE SUPPLY CO. i 330 W. Center St.," Provo. Utah. e Sell Rebuilt Bicycles in All Startup Canies Parts of the Intermountain '' If your dealer is not supplied, phone 18, and we will see that delivery is made from dealer. . Country. ., New and Second-han- d Bikes. -Rent Bicycles. r- -i al , PROVO TYPEWRITER EXCHANGE Typewriters Repaired. - ThU Is Our opeeiauy. All work Guaranteed. Office with Whipple Electric Supply -- o., i w. center. Phone 30. WHY WORRY? . We can save P is big economy in For ing your home. deprec vestment you cut oat loss " and prevent a yo u money leaf. Ripe,, Rich, Nature Cured "The Kind ThatJTade Kentucky Fa- (Goodies Repaired. Service. ; 4f able re .HjOJKS... Dead and Use the Want Ad mous." Chewing and smoking. 3 lbs., $1.00 postpaid. Kentucky Tobacco Ass'nl, Hawesville, Ky. to the reduced xost d OwTnir materialsr-etCf-we-a- All Other Holidays Are Tinged With Political MENT AND JOY.- KiMNiWf: All Makes of - redac make SBWTNG MACHINES Cleaned and Repaid by. Expert tions in our selling prices. A " very "fine variety iro Mechanics. which to make selection. SINGER SEWING MACHINE -- : n Fiirniture Repaired ONE great Bookcases, Store Kitchen Cup- ttllUi AU JV1UUS Oi auj- - UttlU, Slips. Study surroundings and people, you see Many's the sidelight you will get 397-- J. Colonades, Fucturesj-uilt-i- -- W-48- The monthly stake Priest hood and union meeting will' be postponed from October4 9 to October 16, owing to the sessions of the general conference in Salt Lake City. T. N. Taylor, J. William,. Knight, . S, P. Eggertsen, " Stake Presidency """ , ttiss MrV and Mrs. Thomas Walters and daughters, the 'Misses Florence, Lucile and Vera Walters, and. Mr. and Mrs. James Turloupia of Eureka, who are here visiting, returned home today trom Salt Lake, where they "have been spending the past few days with friends. " -- - - i - PHONE Hope IF. Column to- is forced to believe that a regulates things and In the end all things come out well A Baln article timore paper baa a on the ninth page, entitled Fallen who keeps his name before the news Peaches, but its third carries Dr. paper readers at all times. Every Cillian'a armored Injunction to "never time the subscriber or any member marry one to reform her." of his family or the neighbor who has A PHILADELPHIA man is being borrowed the paper, opens it he sees made much of because he has, ina name, he may not take much notice vented aneumatlcjaOorornSi He at first, but after while he is going to is a usurper of ideas, since the same ago by read that man's ad and he is going to invention was advanced years 1 ne one oi our leading citizens. pro- - w keep right on reading It from day to cess may not be the same, but the day until it gets a habit and that man principle is like. The Idea was to is a customer of the advertiser from pump up thft pneumatic corn pad each .jW en on, If the advertiser lives np to morningguarauteeing immunity to- e& palOdnheentrreTIayrCaHdeeom- ij 9 what-h- e baa advertised. pels us to admit, tliat ltTdidtffwork out well. The very first day a friend FROM $7 A WEEK TO SUCCESS Inadvertently stepped on his foot and . Mrs. Myrtle McCleary was left a he had a blowout :tttt7 widow in New York City iwth a young son to raise and "educate. The only 6MSSAGer DEATH" work she could find was saleswoman in the Japanese department of a New eclarln Alt was a me ssage of death York City store. This paid her $7 a when a hu: mi5g bird M on her head, week. From thatLbeginnlng she has Mrs, Polly And Wjalkert of Haiard, made Jierself Juyer :ojQTejLend4 Kymad use her mind department in an exclusive Fifth ave- Her friends tried nue store, receives a salary of $12,000 of the idea and took her away for a years and goes to the Orient every visit Suddenly she decided to return year to purchase wares for her de- to her home, was taken ill on the way, partment She has realized many of and died within a week after she bad "message." her ambitions, but has set for herself received the the goal of selling $100,000 worth of Japanese goods from her. department in one day. hard-workin- ' . four-colum- n We once knew a man who opened-store wltlhe finfi8tand. bestar-rangestock of goods that it has ever been our pleasure to see. He lost. money, from the first day. But he had grit and stuck It out for nearly a year and then sold out at less than half of the original cost" The new owner commenced to make money within a week. The first man did not believe In advertising, the second did. plague.The equally great famine in Russia1 will, according to pre cdenVibB ui lowed by plague in that land. .And when it Is remem- lertd that the worst of all epidemics the Black Death came from Russia to the fourteenth century, the pros-- " pect is not a pleasant one. tbJrWw-Jiuot th promUes Z.L.Bt of expert physicians are reassuring. say, that these plagues cannot again devastate. the western nations, that the deadly germs - will fall' to break through the armor that medicine and quarantine will build up. Alreadyyb experts of the western rations are strengthening their lines. The Chinese plague is being held in Asia. Although the Russian epidemic is still In its Infancy, measures are being taken to bait it and kill it at the border of Poland, Bohemia and Hungary, ' Intelligent people In America are well acquainted with the success of the medical and quarantine scientists, In keeping down contagion In the enormous armies of Europe and the Vnited States during the '."late war, and they are quite willing to take their word for it now that the future plagues will not reach our shores. . ISunlight BOOSTS at the poto Sworn Circulation . TO Published by The Herald Company, Provo, Utah. EVERY MONDAY, WEDNESDAY AND FRIDAY. att matter June Entered, as sec Prevo, Utah, Stnder the act of March S, 1879. " PROVO HERALD, FRIDAY, OCTOBER 7, 1921. there repairing feX- your old - op2Fior ; Gasolise , . .. , shoes. - ECONOMY SHOE SHOP . m 1m v : 403 West Center. . NOTICE, CABLOWNERS ! and squeaky ' wheels tightened; split felloes replaced; all kinds of bodies made to order : all kinds of wheel nnrl body repairing; all work guaranteed. DANIELS AUTO WHEEL AND BODYSIIOP 416 W. Center. Provo, Utah. tion runs into big figures. W Buy your supply of paintt the where varnishes here, mercnw ice is efficient and the dise dependable, We wJ eMJ fuUy advise you Ume to paint and " ' . to use. aut,e w paints Loose PROVO PAI . GLASS CO, 110 W Center. Phone 51 |