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Show -X. 21, 1947, PROVO. UTAH COUNTY. UTAH. FRIDAY, MARCH Editorial... Reform in Radio . Adverse criticism of radio programs is almost as old as broadcasting, and some of it has come from within the industry itself. There has been serious soul-searching from time to time; but it has resulted in few changes noticeable to the listener. Now the7 industry, advertising agencies, and ' sponsors have announced plans for a self -regulating agency, something like the movies f Johnston Office, to be called the Broadcasters Advisory Council. And it wouldn't be surprising if the new group really accomplished something. For the war time radio boom is busted. Advertising expenses no longer can be used to cut down the excess profits tax. Some sponsors are dropping their shows, others are putting in less expensive talent. Agencies are feeling the pinch. Networks and individual stations are cutting cdrners. As Charles G. Mortimer tf General Foods put it, "When the goose that laid the golden egg has the pip, it's sensible to see what's the matter." " Diagnosing and curing the ills of this fabulous bird will be no easy job. For the radio people are dealing with a very potent medium, the publicly spoken word. Its persuasive per-suasive powers are enormous, but so are its hazards. Even when the program planners, writers, writ-ers, and broadcasters are dealing with advertising ad-vertising and news, their problems are radically radi-cally different from those of the newspaper editor working in the same field. Reading is usually a private pastime. Its emotions are inward. But when a person listens to the radio, even if he is alone, he becomes a part of ah audience. Individual emotions and audience emotions emo-tions are different in the same person. As an audience member he is more easily moved and more easily shocked. A word which leaves him unaffected in printed form may shock him when it is spoken on a broadcast. A story which might amuse him when told by a friend in his living room offends him when told in that same living room by a comedian on the air. It has been proved that a listener can be irritated and angered by certain radio advertising, ad-vertising, yet find himself almost hypnotically hypnotical-ly compelled to buy the product so distaste fully hawked. , . All this is well known, of course, by broadcasters broad-casters and advertisers. There has been considerable con-siderable self-criticism about those repetitive, repeti-tive, bombastic radio ads, singing commercials, commer-cials, and the too frequent use of advertising. adver-tising. Yet the sales have kept mounting for years, and that is what counts with those who pay broadcasting's bills. Now it seems that things are different. The unnatural economic climate of wartime has changed. Competition is again a factor. So the present stock-taking will probably be in earnest. If it results in a cutback of unfunny comedians, come-dians, mossy gags, patronizing, nerve-wearing commercials, and poetic pomposity, the radio industry will deserve all the added benefits and prestige that it undoubtedly, would get. . -Round The Washington Merry-Go By Drew. Pearson A Daily Picture of What's Going On in National Affairs WASHINGTON '. A Latin American ambassador ambas-sador was talking of f-the-record about North American diplomacy. A very sage diplomat and a very good friend of the USA, he spoke frankly. "The trouble with your diplomats," he said, "Is that they expect the representatives of other countries to act as gentlemen. You expect, them to be just as honest as you are. Instead they are tough, shrewd, sometimes very dishonest bargainers. bargain-ers. Yet your diplomats haven't learned bareknuckle bare-knuckle diplomacy." Early in the war, the late Frank Knox, then secretary of the navy, complained of the same thing. Talking to a small group of newsmen, he revealed re-vealed that the United States was not exacting post-war terms from allies during the War. We were waiting like perfect gentlemen, until the war was over. , Sumner .Welles, then undersecretary of state felt the same way. As early as 1942. the first year of the war, Welles began setting up an American commission to work on the terms of the peace. Like any practical lawyer, he believed in collect? ing Uncle Sam's fees while his clients' tears were hot. But he was overruled and later kicked out by Cordell Hull. In the files of the senate loreign relations committee is a signmcam iewer irom Hull stating that the terms of peace must wait unil the end of the war. That tragic mistake accounts for much of our trouble today. Ex-allies, their tears no longer iiot, their back no longer to the wall at Stalingrad, and the Champs Elysee no longer patrolled by enemy troops, are in no mood to bargain. RECTIFY MISTAKES NOW Educational Opportunity ' When we think of college education nowadays, now-adays, we think of over-crowding, high tuition, tui-tion, housing shortages, and other difficulties. difficult-ies. Yet today there is still opportunity for qualified young men at the least-known of our government military schools, the United States Coast Guard academy at New London, Lon-don, Conn. Entrance to the academy .does not depend on congressional, appointment, but is by competitive examination. The scholastic and physical requirements are the same as for West Point and Annapolis and tough. -But for those young men of 17 to 22 who can pass them, a four-year college education educa-tion is available. Deadline for applications is March 31 The only reason for crying over spilt milk at this time is to prevent more muK irom oeins spilled. And at the moment we are embarking on a vital new chapte of foreign policy, apparently without fixing our terms in advance. Congress seems certain to approve the Truman aid-to-Greece proposal -a it should. The chips are now down and the USA is playing the international inter-national game for keeps. However, since we are going into this cutr throat game with our eyes open, there are certain terms congress may want to exact from the British Brit-ish and Greek governments in advance. Here are some-of them: , ; 1. Cancellation of British loans to Greece. Some of the loans made by British banks .carry an interest rate up to 16 per cent, and have constituted consti-tuted one of the main obligations of the Greek government. If British loans are not canceled, it merely means that American taxpayers will be paying interest to British banks. 2. Exit of the controversial. Fascist-minded king of Greece. As long as George is on the throne.1 Greek guerrillas will7 never surrender. 3. Organization' or a miame-oi-ine-roaa ition government Some of the Democratic Greek opposition leaders who have recently ; conferred with the statedepartment could help form such a coalition. 4. Earlyexit of the British army, as soon as American-trained Greeks can take over. 5. Heavier taxation for wealthy Greeks. Thousands of wealthy Greeks, many of them living' liv-ing' abroad, contribute relatively little in taxes to their government. Keepers of the Ke ys ' p '" Little Stories About Big People iR peter cnsnN NEA Washington Correspondent WASHINGTON, March 21 (NEA) Beverly Baxter, Conservative Con-servative member of the British parliament who has been visiting in the United States, gives this characterization of Anthony Eden, fair-haired boy and great hope of the Labor Party opposition. Attlee and Bevin, says the British M. P., always look a little shabby. Their clothes aren't pressed, and they aren't too neat. But Anthony Eden can get up in the'marning, put on an old, rumpled and wrinkled suit, wear it to work anoVby lunchtime it will look oerfectly Dressed. .-- BARBS bor committee about an experience experi-ence he had at the San Francisco conference on the United Nations charter. Stern ran onto Averell Harri-man, Harri-man, who was then U. S. ambassador ambas-sador to Moscow. Harriman was worried because the Russians were objecting bitterjy to every proposal made by -the American delegation. Stern said he told Harriman to quit worrying that when the Russians objected the hardest, it meant they were get ting ready to sign up That's the way it worked out,! too. But Stern said it didn't work! that way in dealing with radical elements among his own. em Desk Chat, Editorial Column Descriptive Definitions - v UTOPIA A place where the' pay checks aren't whittled down by - federal deductions. - SUCCESSFUL MARRIAC Where two people are united . in the bonds of wedlock for Br HAL COCHRAN A wintertime sneeze is an ill wind that blows no good. is . V '- - - - Once News Now History , 30 Years Ago Front the Files Of March 21. 1917 Henry Jones' pinned Phil Jordan Jor-dan in a wrestling bout at the Mozart in two straight falls, v ' ' " - President Woodrow Wilson called an extra session of Congress Con-gress to pass resolutions that war exists between the United States and Germany, ;.: The Nineteenth Century club decided to enter the spring cleanup clean-up campaign, ; i The Kn(ght group Increased their holdings by the- purchase of the Payroll mine in Nevada owned by T. B. Scott of New York. - 20 Years Ago v From the Files of March 21, 1927 . Mrs. Ruth Snyder and-Henry Judd. Gray denied that they had beaten Mrs. Snyder's husband to death in a premeditated plot to get his $25,000 Insurance. - The oratorio Elijah was presented pre-sented by the BYU music de partment. - - An influenza epidemic broke Tout aboard the U. S. army trans port. Chateau Thierry, causing four 'deaths. The transport was ordered to start for San Fran cisco. A marriage license was issued to Charles Mason Went and Belva Hills. . better or for worst . and both win. COMFORTABLE CTRCUM-I L STANCES Having a little bit more than your neienbors. LEADER An individual who L not dumb enough to be classec. as follower. v--'v;, ' . toOo ; x'a- Fantasy .'' Dusk .on a flowing river, Lights in the rain . ' Glow and flicker,. Figures revealed By the street, lights " Do not pause But purposefully Trudge on ' - Like the ghost. v Of a kiss . - That evoked a sob - ' It lingered not V Tarried not - Was . it real, or, Just fantasy? A great many of the Christmas Christ-mas ties still look as good as new never having been worn. 38HBL "TRANSFER TO UNITED NATIONS . . . iployes. The harder they hit him, When CIO President Phil Mur-lth ,ps, likeIv th-v WPP. , ittn ray issuedhis reply to Bill Finally, we owe it to ourselves and to the oledee we took as a member of the United Na- i""- f.v v.... tions gradually sto transfer the American burteni1' "'J frmr in Greece to the United Nations. While the United GailD' S'lfT" Nations may not be immediately equipped to unsnarl the Greek tangle, once the United States has unsnarled the main tangles, the UN should be able to iron out the rest. Furthermore, we are obligated ob-ligated to consult and advise with the United Nations. Na-tions. This should begin immediately, together with word that the U should get ready to .take-were i.nw, ove siva wwawa w c. i ia vet . I the less likely they were to sign up. , The Automatic Energy Commission V Sen. Millard Tydingsof Maryland Mary-land in an irony-filled blast at the Republicans has predicted they are going to bring on a shoe shortage. "There are some splendid splen-did men on the other Iside of the aisle," said Tydings. "I could call the roll and include almost every senator on the other side of the aisle as a presidential candidate. But I think they are goine to bring on a shoe shortage there nrA cmiricr frt Ha m i 1 linn c nt uuaiu, lias mii iscii.ii a ' man-hlnii t,rx onH Hnwn h. hJll satisfaction out of recent NLRB : " " T " Ti Vu" Green's invitation to do a little co-operating against labor reform proposals before congress, there was one sentence which demanded demand-ed clarification. It was: "We do not believe that words or cliches should prevent the organized labor la-bor movement from taking immediate im-mediate and effective steps to protect our entire membership." "What," reporters wanted to -iknow, "did he mean by cliches?" I "Oh," replied Murray. "You ought A fellow takes a girl over to a night club and the prices take the fellow over. A Georgia judge ruled that it was okay for a man to spank his wife. If she's bigger than you, pal, ignore this. Whatever it is that slips your mind, the main thing you forget is to remember. 10 Years Ago From the Files of , f - March 21, 1937 Davis county high school of Kaysville -won the state basketball basket-ball championship, defeating Lehi, 47 to 19. Granite placed third, Springville, fourth, Logan, fifth,. Cyprus sixth, Beaver seventh sev-enth and Salina eighth. Glen Worthington and Floyd Millet were the Davis coaches. Amelia Earhart's globe-circling plane cracked up in a takeoff take-off on Luke field, Honolulu, but no one was injured. Revamping of city zoning regulations regu-lations was proposed to make three classes, residential. Class A, B, and C Yesterday's Tomorrow's Simile j As sincere as a radio person ality bowing out on a well-paying well-paying commercial by glowing ly complimenting his successor ouo DON'T BE AFRAID to take chance unless you want to takrl what's left by those who aren'i afraid. Judging from past perform ance, the presidential -candidatej who -hasn't any religion has the. best chance of getting the nom-j inauon. ; . Russia's agitation against the A bomb is not prompted by the catch phrase of World War 11 "Freedom of the Seas." Yesterday's Tomorrow's Simile As much chance of beinf nominated as anv f -FDR'S sons. Spring was described In th Song of Solomon II . . . "For, lot The winter is past, the rain U over and gone;! the flowers at near An fVo art-h 4h tlm nt 4Vi singing of birds is come, and th voice of the turtle is' heard in our land." I Have you ever heard turtle speak? - ' . - oOo - ' " - The judge In a domestic relations rela-tions court received theiollowini letter: 'Der Sir: I got paper which sez that Mrs. Ruby Godfrey is going tew git a devorse. She Is my wife. Leave her - have it I don't want her no more. (signed) Jim Godfrey "P. S. Yew can have the one I've got now tew if yew want her." RENT A TRUCK Move your own furniture. P. E. ASHTON CO. : 191 Se. Univ Ave Fhane 15$ decisions. While Reilly was on the board he was a minority of one whose conservative opinions were constantaly over-ruled by M. Hous- so fast, it is going to take all the shoe factories a long keep them in shoes." while to ton. Reilly finally resigned and t? carry the Greek burden indefinitely, but the , l'Vd 'V" r:'e"t wW nrb United Nations, ir n is to gain strengin must learn, .". ,XDV nv tn to use its wobbly legs and sooner the better. TAXING WEALTHY GREEKS decisions have been 'way over to the conservative side. "This," says Reilly, "is where I came out" A United Nation Mr. Stalin should have no delusions about how the American people feel , on Russian policy. Rarely have they been more united on a question of foreign policy. Approximately Approxi-mately seven out of ten favor firmness in dealings of the United States with the Soviet Sovi-et Union. A recent Gallup poll disclosed that '19 per cent favor following the policy of former Secretary of State Byrnes while 51 per cenwant a firmer policy toward Russia. Rus-sia. .Only 5 per cent advocated an easier policy. With such a strong majority of the American people in favor of a firm Russian policy, President Truman really echoed the majority opinion in advocating American aid to help Greece and Turkey withstand Communist Com-munist aggression. - - .... , J What makes Russian diplomats rioreiio bauunruia uu """"""ii behave the way they do is some inings to say me ouier any auuui uic icuiiug wealthy Greeks. Talking to friends, the ex-mayor of New York told how he, had conferred with the premier of Greece while in Athens and proposed pro-posed to him that the thousands of wealthy Greeks livingHh Egypt, North Africa and other Mediterranean Mediter-ranean sectors bear some of the burden of their mother country's plight. LaGuardia pointed out that these Greeks had built up large fortunes sometimes at the expense ignorance of what makes the rest oi ureece, mougn living quwiub ui ureece, uui0f tne world go round. In this iney snouia De iaxea. xne jrreen premier, now- connection, J. David Stern, form ever, was not enthusiastic. er Philadelohia newsDaoer nub thing that has puzzled most fore- ign offices of the world. Net efciaTwrreswndence. f.. tkoln .tfaom nIC CUI reS pUIl UCI1CC. ivv b vt baa otpuj piiui v criticisms . of other governments is to build up concerted ill-will. Often Soviet blasts at the1 United States are based not on any great super-strategy of high' er statesmanship, but ' on plain 'Money," he replied, "Knows no national boundaries." That ended the conversation. A GREEKS HATE BRITISH 71 So' They Say I am for giving aid to the people of ureece, out as to money for maintaining British soldiers in Greece, I would say "Nix!" i Sen. Allen J. Ellender (D) of Louisiana. - , Like war, the strike should be made so-' cially unnecessary through education. That is why we (teachers) should seldom use it. -Dr, W. E. Peik, U. of Minnesota7 dean, president National Society ofCollege Teachers of Education. Few people realize how bitter most Greeks are against the British. Here is one incident, told by an American UNRRA worker; which illustrates why. ' After the British took over Athens, tney imposed im-posed a curfew requiring all Athenians to be off the streets after 7 p. m. Two night later in front of the Acropol Palace hotel, where the UNRRA mission was quartered, a Greek peddler hadmade a sale just before seven. Because of inflation, the counting of the paper money tooka minute or so, and by the time the peddler had gathered up his bundles, it was a few minutespast 7 p. m. At that moment a British armored car came around the corner. UNRRA workers were horrified horri-fied to see It riddle the peddler with -machine-gun bullets. He died in his tracks. Note This column will supply the American eyewitness to this tragedy to any committee of congress that is interested. IN BLOODY ATHENS Here are other illustrations as lisher, recently told the house la- to why the Greeks hate the. British, all given by Americans who worked in Greece, and who are available for congressional testimony: When the Nazis evacuated evac-uated Athens the British failed to pursue them. Instead, the British remained in Athens letting the retiring German armies pillage and burn the countryside. This was when the Nazis did their, worst damage. . . '. . When the British took over Athens they decreased . the wage paid by the Germans to common laborers from $1.40 to $1.20, J simultaneously increasing the price of Red Cross' rations from SO to 60 cents for 800 calories. . . The' wiiiiau-vuiutuucu u'gca juiuimrem iicia largely : supported itself bv selling UNRRA food. In turn! aid for by American taxpayers. One secret re-' port t UNRRA showed that Greek government revenue as of last November came from tho following' fol-lowing' sources: Taxes. 4 per cent; import-export duties, I per cent; excise levies on tobacco, 9 per cent; sale of UNRRA food and supplies, 86 per cent . . . . About 30,000- Greeks have been imprisoned im-prisoned under the new "thought control" law which .makes, it a prison offense to say anything against the king. (Copyright, 194T, by the Bell Syndicate, Inc.) Q 's and A's Q What U. S. island posses sion capital is known by a wrong name? A-r-Charlotte Amalie. Virgin Islands, named after a Danish princess. The name was changed to St. Thomas in 1921, back to Charlotte Amalie in 1937, but the St. Thomas has stuck, unofficially. unofficial-ly. Q What does the shamrock symbolize? A The Trinity, chosen for its three leaves by St. Patrick, legend leg-end has it. .Q What new government department de-partment of cabinet rank has u . a . AA Department of Health, Education, ana security. ; CALL 300 For Nationwide Moving Service! ' Agentsfor Beklns, Allied Van Lines. Local and long distance moving. Packing, moving, storage, crating and shipping. W can move you to any city In the world. Utah's Finest Moving i Service YELLOW CAB & TRANSFER CO. CALL 300 ANYTIME Sen. Kenneth McKellar has given atomic energy a new name. It's "automatic" energy. In an ob vious slip of the tongue, McKellar called it that in one of his tirades against David E. Lilientbal. Members Mem-bers of the atomic energy commission com-mission staff who heard the mistake mis-take have picked up the nickname and adopted it. But they're afraid now that they'll unconsciously make the same mistake in offi- SING SING. HERE I COME BROOKLYN, N ,Y. (U.R) "Here I go again," said Charles . Varelli when a detective walked in as he was holding up a drug store. Police expect to send Varelli back to Sing Sing, where he has. spent Z3 oi nis 40 years. . What's On The Air Today FRIDAY. MARCH 21 WANTED ALL KINDS OF HIDES! nifhest Prices paid for BONES WOOL HIDES PELTS FURS and dead and useless animals. Pelt prices for dead and useless use-less sheep. ,r r Prompt Service UTAH HIDE & TALLOW'CO. s Miles Wert ef Spanish Fork rhona St - . - . - -- - . . . ii- ' !! in ..I . 1 X J W 4 I ft 0030 WOO . Em? t mppb limUai. Drias quickly. Staoda. hard m a crab ,Mag. 5.60 GaL lVv, "i i- . ' Mta4 'l & ' J thktoosliMaUMMaaiat lag. Uid paint aararaa . y jrcan aadyaara of lon. laatiat baauty and prouo tim.Nw.amart, S,6t SMdtra colon. , Thia aaajr-taHU stoat w aiak ia aseaUaat for floora aad furaltara. ' 533 Jlubo ooaatiully. cL SPEAR LUMBER CO. Building Headquarters .'. . . . ' . $5 West 3rd SoJ, Provo , . Phone 34 KOVO KDYL KUTA 1240 1320 S70 f :tt Burl Ivies S porta Table Looo Ranker :1 5 Holly House Nowa- :3;Leavt to Girls Alan, Young Your 131 : ; 1:SiGabrieI Heattcr Peoplo mrm runny Break ttaa Bank 1:lSMuaie of SUrs - :3t;B. Drununond Walts -Tin Tba Sheriff ;4 - , . F SporU Show S:4!Muaicai Hawaii Mjratery Theater Sporta Cavalcade : 8:IS Henry 4 Taylor S:3irulton lwia Jr. BUI Stern S:45, Jimmy- Donty Muaie ':tf;Let Georse Do It Supper Club rat Man S:1S Barry Wood ' :! Nawa The Band Box Rhvthn Rhyme S:4SiSporteaa Jeleanik Muate Polka Party IScM'News Nw . News, SporU U:lsJoe Sudy Caaa Cufat Billy Reese . U:3jEddy Howard Moonlljht Sona O Guns IS:4S .. - ' Star Time Rhythm Patterna ll:tlOrsan Reveries Newa Ray Hnbeck tl.-lSl Sammy Kay - Battle of Bands 11:3 Dance- Parade Let e Dance rreddie Martin 11;S , . Newa - ' Muaia til pom KSL 1160 Baby Ttala Man Ginny Simma Moore-Duraata Tbeater ; Ana Sothera Lowell Thonaaa Jack SotrtB) ue Time , Utah CoUcgea Here's to Vetera r Maaterweekav Sol SATURDAY, MARCH 22 SrOOISun-Up rroUo S:1SI :3tiNewa :4SWake-Pp Time Tuslchlaholm Trail 1:3tlNewa f:45Bobby Norrte S.SOIMuaical Clock HUl S:4S :S0INewa :1S Little Shaw :3t Say with Muaie l:MPr Arte Four ie:isi- l:3!Jr. Red Creea l:4SjAmateur Time Il.ts U:1S!TBA ll:3 11:4S News Police - 12:tiSympbony ll:3:Ray Robbina l:Newa 1:11 Charlie Spivak 1:3114,-A. Band l:4S( S:lSynTpbonie Band S:3'Georce Towne 3:Tor Approval SslSl 3:30 Dick Jurgena -3:45 Time - 4:S0!Symphony 4:ISI 4:30f - , . 4:45! J. . - S:0IHawaii .Calls . 5:1 sl S:3tMuaie Time' S:45ISporte Review ' :0;20 QueaUona :15 :3!Scramly-Amby S:4SI i t: Mihtjr Casav t:15 - " f :30 High s Adventure i:a The Old Corral News The Old Corral Ne Coffee Time Sunny Side Up Week-End frolic Weekend Fralle H Mcconacu Child -a A-Z in For the tdlea friend Novelty rami. Home 'lour Vet Advisor. News Chooae the HiU The Baxters Choir frank MerriweU Archie 'Andewa Doctors . Names . Nelson Olmated You Were There Ed Tom u ruvon -King Cole Trie Great Novels . . . . . Inqulrlnjr Editor Pin-Up Tunes Newa Curtain Time Rhythm . Newa ' It'a a Strike Roy Rogers Top This S:,Chicago .Thetaer S:3 -S:43) t:00 Korn's Xrackin' :IS! , . -:3Emil Coleman' S:4S.-- IS:tiNewa it:ISiOrchestra 10:30 ........ . t:45f - 11.-00 Orxan Reveries ll:IS,Taik ot . Town -11:31 - - ll:4SiDanee- Parade' Judy Canova -Grand Ola Opry Truth or v Uf of " Riley Nowa Casa Cosat Three Suns . - Rhythm Newa - ( Sona o" Guns Chalk Talk Newa . Agriculture Yawn Patrol Ne Croaareods News Muaie Reporter Betty Moore Corn's a-Popi Piano Playhi Tr.. Junction Polka'. Party Rhythm Our Town . - Lunch Party PhU Breatoff Sunset Roundup Afternoon Stars Orchestra Dial a Smile News Dial a Smile Van Welch - Library News - 1 Deal In Crime Gaagbuaters Murder Mr. Malono Jury Trials -News Rhythm Rhyme Basketball . Billy Re Dance Music . Ray Her beck Songs for Tea Jack Seerle 8tnr News . . Garden Gate Jamboree Newa ' .---r Barnyard . roiXta Melody rarade Warren Sweeae. Let's Pretend j Adventurers . I Tbeater of Today Come. Get ft ' Up-Down Scales Grand Central Country fair . News usac spei Give and : oker Take Fred Bobbins Bandstand , Melody of Life wintue the Wave rree or All Symphony Spea a Tui Upon Newa Patti Clayton Melodies Von Monro EUery Queen Music Makers Ned Calmer Your Hit Pared Serenade Jan Gather Sowrs Star Time Mayor of News Town Hollywood ..... News ' Jean Sab Ion Sol Carson Barn Dance Treasury Salute |