Show an english court mu claon patent medicine advertisers who to bank on the virtues of their remedios reme diot can be compelled to hedeon their promises in the english courtad A test cast casc decided this week by ohp court of ap 1 peals establishes an interesting precedent for america as well A year ao ago when the influenza was prevalent thi the carbolic smoke ball company in an advertisement verti guaranteed immunity from the disease to everybody who used jhb remedy three times J daily ally for two weeks to be the forfeit mrs carlill used the smoke ball faithfully for three weeke and then the epidemic seized her she sent in her claim for but the money paid all sorts of excuses were offered offe reU it was argued that the offer was a mere device to attract attention a wage vague in its terms that there was not a lom om pleto contract because mrs carlil da aid not notify the company of her acceptance cep cop tance of the offer all these excuse have been brushed aside by the court in which mrs carlill brought suit lord justice bowen in the decision likens the case to the offer of a reward for a lost dog people do not write writ letters to the advertiser accepting his hia offer but they look for the tha dogs dog it is safe te tc say ay that the decision will work a sweeping modification of the claims made on behalf of the thousand and ana one cu realla in the public cuhlic prints london letter Ji etter |