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Show y - ' ' - - J .. ' . PRINTING PUBLISHING rZ NO. 10. David Keith 1943 Published by C. N. Lund $1.50 PER YEAR VOL. , Bldg., Dial SALT LAKE CITY, UTAH, FRIDAY, April 3, Business Changes Loom For Small Town Merchant Nation's Buying Habits Face Further Changes as Consumers Curtail Unnecessary Travel. By BAUKHAGE News Analyst and Commentator. WXU Service, 1343 H Street, N-- Washington, D. C. When I came back to the building where I have a little office which overlooks the tip of the Washington monument I found both buttons on the elevator signal missing. The boy told me they had been broken off. He also told me that he couldn't jet any more. Those buttons were either plastic or hard rubber. That's war. Prob-ably somebody will have to whittle two new buttons out of wood. I wonder if someone can be found who is handy enough with a jack-knif- e today. If he can't I'm kind of sorry for America. Well, a little later I sat in the office of a man in the department of commerce. We talked about the corner store and what was going to happen to it when the folks can't jump into the car and drive off to the county seat to buy what they want. I mean that in a few months they won't be able to do that be-cause they won't have the tires. This man whose name is Fletcher Eawls and who was brought up in a small town was pretty optimistic about the new world that the war is creating. He was worried about some things but he relished the idea that all of us are going to have to do a lot of things for ourselves. Like the man who is going to have to carve out the push buttons for my elevator. (If I don't have to take time out and do it myself.) He said: "Remember when we used to saw a barrel in two and make two tubs out of it? Cut an oval hole in both sides to make handles? "Those tubs got you pretty clean on Saturday nights. Just as good as a shiny porcelain tub. Well, we're going to have to get rid of a lot of chromium steel kitchens," and. por-celain tubs. But we'll be just as clean and we'll show a lot more ingenuity." That was the text of a talk he read to me about how ingenious the small town merchant was going to have to be if he beat the idea of farmer doesn't need for himself. A whole new business may grow out of that. The days of the fancy goods are over for a long while. The shiny steel iceboxes and sinks and coun-ters. The canned goods. The frills. Those are the products of the big manufacturer, they are the things sold by the big merchant. We are not only going to be forced to deal with our neighborhood mer-chant because we can't get out of the neighborhood but because we are going to have to return to the simpler things which the commu-nity itself can produce. The day has come when the man with energy and without capital, with American ingenuity and with-out a father-in-la- in the banking business, is going to have a chance to put his brains and his energy against even odds. We are going to get back to the time when a man who can make a better mouse-tra- p will be reward-ed for it without having to have a corporation lawyer organize a com-pany and sell stock. The only stock he will need is the kind he arrives with in this world. . Americans And Culture I once knew a man who worked on the next desk in the office of a great middlewestern newspaper. He ran a column. He printed in it a lot of miscellaneous contributed verse. One contribu-tor who had a funny pseudonym (we'll call it Jonathan X) wrote stuff (as we called it) which really amounted to poetry. The man who ran the column was a man of rare taste. His name was Kieth Preston. He is now dead. He was so struck by "Jonathan's" work, wanted to meet him. ; But the author refused to be met. Finally he wrote: "I'll tell you the truth. I am a physi-cian. I have a very good practice. If my patients knew I wrote poetry they would be suspicious of me. I couldn't afford to reveal the fact." He was probably right. American people have a tendency oigness tnat nas an Dut run awdj with America. He wasn't quite as optimistic as Earl Sproul, vice 'president of the Western Newspaper Union, but he had a lot of sound ideas, too. Mr. Sproul says: "That small towns of the United States, always important factors (hear! hear!' I was born in one) in the economic, social and political life of the nation, will now regain much of whatever trade that was lost in the years that saw almost every American family owning a car, is so evident that the new order demands the most serious attention." In other words people can't shop where they happen to be because they won't be there. They've got to shop near home. And the small town retailer is nearer to half the people than the big town merchant. Half the national population is offi-cially reported as rural; living in towns of 2,500 or less or on farms. All right. That puts it squarely up to the small town merchant, the cross roads store. A Tough Job Ahead And be has a tough job ahead of him. He has got to be able to get the stuff to sell. He has simply got to go out and fight to get the supplies. The storekeeper is going to be on a ration just like the people who get tires and he has got to prove that he is eligible for the greatly reduced output of non-wa- r products that will exist. One thing the small town mer-chant needn't try to put on his shelves is canned goods. The can and the canning cost 90 cents out of every doUar paid for canned goods. But when it comes to frozen goods, the new quick freeze method, you get 70 cents worth of eating out ot every dollar you spend. Of course that doesn't take into consideration transportation. But right there is where the small town merchant may find a new out. The locker system is spreading. There is now a project for establ-ishing more of these e lockers. Places where the farmer can take his perishable products, Iruit, meat or vegetables and for a small cost preserve them. There is a possibility that the small mer-chant can benefit by this method. He can retail the surplus that the to sneer at the gentler arts. But privately they are proud of their culture. I'll tell you a story about that. An acquaintance of mine published a very popular magazine. It spe-cialized on sea stories. It was very popular with sailors. The pub-lisher knew that his sales were tre-mendous among members of the fleet. He was soliciting an advertising ac-count from a firm that sold chewing tobacco. Sailors buy (or bought at this time) a lot of chewing tobac-co. The advertiser was hesitant. So the publisher said: "If I pay for sending a question-naire to sailors on warships and if they admit my publication is the most popular with them, will you give me the advertising?" "Yes," said the advertiser. So the questionnaire was sent It asked the sailors to list in order which magazine they preferred Well the answers came in ana Harper's, Atlantic Monthly, Cen-tur- y and all the high-bro- publi-cations led the list. The boys want-ed to show their culture but they read my friend's pulp publication just the same. is working out This same principle in the army and to rob the boys navy today of the books JheyreaUy want. I get that first the "Victory Book campaign an organization sponsored by toe Library association the Cross and similar organ-isms. They want donat, on, ot old books for men in the armed services. They tell me this: "The average donor comes in with works of high literary or technical of (and these we want, bourse) but timidly g a little, a "west-erner took he relished no " "thriller," or perhaps a or a deteciive story. Finally he manages ask if just one of this sort might & acceptable. Please tell your lis- - Tpassat on to you as an man who relished any book Z entary on American's taste actual and potentialt.hem in to U you have any. turn Public Library or send a convenient 24 to Victory Book Campaign, WeS 40th St., New York City. Wall StIs With THieAxis ! Watch out for a 'Stop-the-Wa- r' drive directed by Wall Street to save its profits and its German investments. Numerous el-ements are for Hitler peace, Wall St. is in the driver's seat.t i:ei TOICI Ai.S ny C. N. LUND Predictions Made By a German When predictions arc considered good enough to be pub lished by so prominent a magazine as The Redbook the are worth taking notice of. Following are some from the May-issu-e of that periodical made by Eric Jan Hanussen before he was liquidated nine years ago. Hitler will be betrayed by his most intimate in the tenth year of his rule. Saturday, May 23, 1942, will wit-ness the fall of the man wants to rule the world by brute force. Early in June, 1942, the collapse of Fiance will be complete She will be stripped of all her colonies and be reduced to a low status. The Japanese wi 1 burn Manilla this year. In July this yyar a powerful leader of the yellow race will fall victim to an atttempt oq his life. On Tuesday, July 7, 1942 will occur the triumphal entry of the victors, whatever that means. In August, 1942, British troops, will march throug Demark. Sometime this year the Eiffel Tover wdl be catted away as scrap iron. Dr Paul Joseph Goebbels w 11 die in 1943 by hanging from a lamppost. Joseph Stalin will be successful but will die in the year of his greatest triumph at the age of 56, not by natural death nor by accident Brief Personal Items An inspirational quarterly conference was held in our of-fice the other day when good friends JAMES L. HART and W. L. GROVER were in an I added a little oil to our cruse. But that was the small part of it. They remained for an hour or so and bore some stirring testimonies which our one hit-ter enemy should have heard. Both are very good men, full of sense and sentimeut and tueir hearts are always in the right place. They are for peace ami brotherhood and equality and for living the pure religion of Jesus. Our nezt door Neighbor, Bro. Tomlinson, has received word from England of the death of his aged inothei. He had cot eenherfor2 years aud is greatly grieved over the loss. There are many good men in the Federal Bldg. But the one outstanding character there is the Postmaster I. A. (BERT) SMOOT, who ijs always ace high with us. He has so mauy good things to say about the paper, not only to us but to ev..rone. He is taking very good care of Uncle cam s busi- - ess in this part of the nation al vineyard. Friend J. F. YYhittimore was very ill for the past mouth or so but is now about again aud able to manage his linaucial afiairs. The posterity ot the great Brigliam Young wid never die out, and we are glad lor such worthy detcendenisas his grand don INtigubor Gaylon 3. Young who holdb us up at least once a year and puis something good into our hand. V hen you uceU a lawjer it will pay you to look mm up in the Boston Bldg. Neighbor Boyd Dennett of 5t. George, loaded clown the .nails with what it takes to run i paper. He is a very good man ho is doin,: his best to wotk mt his salvation down there m God's country. lit has sii.t us a fit.e niJ patriotic arucle vliii-- we are publishing tins week . A Patriotic Letter N iphbnr A. O Miller of 217d So. nh East, has n num-ber 'if fine sun-- . Two of 'hem arein tin seivue, Dick n dJ.-ie- Miller T ll('r Al W,H1 went, through the Jr st Woild war mill ki.nwt- - ml about it ihi in a a "H's liroiher who hns sag fr- in i""' ,a l (. 'M'i lini"'. to two br ,ih is wi nr. jnsi b. ginning to lu.v i.. i1" -r -- ' ,ul' jn :.,. i Mil fner ii I'' t.s follow ,1 j,,s , vi il ii li't li r fr. pi jj.mI ., i. il.. - ;(-- i" ,i'il he l. hi mi mi i w-n-ji. li. In- i n y Mmi-l-k , I u I wool. wnl !0 m mi nrivl.i' he'p you it jsom w ' t ' in I1- 1 wr fo! you II t'n- - fir-- i 'but chance lM'n"sl ,.vy V" i v.wr y 1 rou d g'-- i" i''-- v.. ,n v. r regret t. for a mm experience in the lasi uU(. ,v (Continued or page Itivi'i Editorials (CONTINUED) put it in its place. "Underdog" ha, ha, Mr. Calamil y howler, Mr. political die haid, just turn your thoughts back to the years of the depres ion and count the i.umber of hard woi king people and aged ones who lost their homes andwere turned out on the streets j as beggars; people and among them, small children whose health was ruined for want of bread; who cried daily for just a crust, yet they slept in the shadow of elevators in which hundreds of thousands of bushels of wheat were stored. Have you, Mr. "Underdog,, forgotten the bread lines Of those days? Banks bursting with money yet farms, homes and any and all kinds of property going over the auction block because there was no money to- he had no prises for farm products, cattle, sheep etc. What is this same group telling us today? Just that there will be a repetition of the 192933 depression. It will never come if we have as our president such a man as President Roosewelt. Boyd Dennett Life Should Be 'Resurrected' Not Tortured, Star- - ved And Crucified This poor rorld of deceived, betrayed and exploited hum- - ity, is perishing because of igno.ance. When, oh when will it learn that any time it wills it, it may arise out of its poverty and war and sin and misery and 'ressurrect' istelf into a new life of harmony, of undreamed of beauty, brotherly love and spiritual light. Dear fellow humans, brothers, comrades, all who fojlow a slorm beaten way. let us urge you, anp held you to 'resurrect'the spiritual life that has all but. died on the altar of Mammon where lie all the wrecks of the ages. . Patriotic Defense of President By Boyd Bennett, St George An article vviitten by George E. Sokolsky entitled, Monkey Business Among Politicians," is both amusing and j sinister in its lone; First, it carries that old, old propaganda story of trying to tie Prcsidtnt Roo'velt up with Communism, thus trying to poi on the voters wit h this venom (Strange how many writers ' of this type have access to the colums of our papers) i Next ho states that, there is a fobia against any idea or person who (lares to champion the cause of capitalism, whom sistlie-'umlenlog.'- ' Can anyone think of anything more amusing? During the reign of the New D al is the first time in the bloody history of Entrenched wealth that any president has had the moral an po'itical courage to champion the cause of K the people ami tell this octopus where its place is, and try to If We Do Not Do This We aie Lost. h StaleiM, 6hurehrr.es, business men leaders of labor and agriculture, as they sense the significence of the present moment in American history, will translate the spiritual have them treat to treat our fellow men as we would us in o cooperative action in all walks of life, and into an undviating adherance to the principle of the general welfare. We must cooperate to lay a foundation for the long time gen--er- al welfare. Our religion must be something more than the enervating worship of money." Henry A.Wallace, in The Price of Freedom. DEFENSE FACTS fer-- Rapidly changing conditions and regulations in rationing of commodities, reauires the constant attention of the pubhc, according to Gus P. Backman, rationing admini-strat- oi for Utah. Since these regulations do now and will in the future greatly affect every family, it is their duty. he declased, to acquaint themselves with their rights as well as iheir restrictions under ratioinng. "The Selective Service System has been designated to make an occupatinal inventory of all persons now or here-after registered under the Selective Training and Service Act of 1940, as amended, with the exception of those who have been inducted into the armed forces. The purpose of this inventory is to obtain information on the present employment activities of registrants and on their other skills or abilities. The data gathered will as an v important aid in achieving a more complete and efficient utilization of the manpower. Great Thoughts From J. Edgar Hoover When men like J. Edgar Hoover are talking and speaking it, and great papers like the American Weekly are publishing it, we, the editor fee! that we are more or less vindicated in have been saying foryears. Mr. Hoov many of the things we er said : "We are a nation of vast industries, of great educational systems, of splendid social institutions, of millions of homes, of ever expanding armed forces. But there is something big-ger and stronger behind America. It is a DIVINE FORCE which was "behind the liberty of America," in the beginning and ever after. ' No thinking person can deny," he asserted, "that the Democracy of the United Stales has been inspired, guided and nurtured fro.n on high. " The spirit of America is God given And we, the 1 ving, in ;,he-- e tragic days must show our worthiness of this divine i n he i a nee by our deeds and actions. ' Our own country has been won aud preserved through prayer ami toil and hardship, and we must defend it atany cost.' READERS' OPINIONS (Th6 opinions expresaed in this column arethoae of the writers, and are I, necessarilyconcurred in by the editor and management of this paper.) Editor Progressive Opinion CREDIT TAXATION A tax on the total private creation of public funds since the year of 1940 can reduce the national debt by the amount of the tax or increase in proportion the credit of the states and nation. G.CC. " SALUTATION . Salute the Lord of your being, For He has dominion over your world ! Greet His power with reverence, For He will Master your problems ; Ask His blessing, He will touch your heart with divine love ; He is your Wayshower Follow His promptings; If you would go into high places, Let Him be your Guide and Teacher; When your foot slips He is your Savior; j He says, "Arise! Let your Light so shine!" And you will come into the Kingdom Where He is Prince of Peace And King of Kings! Claire Stewart Boyer. i B R I E F S Baukhate The common cold is responsible tor approximately of all absences among school children, ac-cording to the Public Health service. Most people had the idea that the Russians had driven the Germans almost back to Berlin in their As a matter of fact. even conservative observers that they won only one-iift- h of lie conquered territory. be the government. Ana en trr rem Ol Ainei ' bVheinVe"SToe of Easter Fiehteen million of . nation each year from Japan. |