Show aw J V p t cwi wwi I 1 an N L Q ahi H F axil bli 1 V vahe ole rao ae 1 CUP lie r 0 A e by ELMO SCOTT WATSON drawing by ray walters IGHT years ol of wall street give ghe main street a ae chance will that slogan help bring victory to the democratic party in the presidential dennial campaign next year the members of the comans womans national democratic club hope that it will nil I 1 realizing the value of n good snappy campaign slogan as a vote gitter getter several se jeral months ago the club announced a prize contest as the indans of securing a rallying cry for the ali democratic party in 1928 Ilund reds of catchy phrases were offered in the lie contest but the one submitted by mrs wilbur hubbard of Chester chestertown town md was selected as the one most likely to offset the vote getting powers of coolidge prosperity which the republicans are expected to emphasize lilze whether or not they t aey have guessed right remains to be seen there Is a no denying tile the power of a good slogan in a notion nation which thinks in terms of catchy phrases and one of whose popular deities Is tile great jod god advertising who nho utters his jovian wisdom in slogans but to get a good slogan ay theres the alie rub slogans liae have won von elections even before the american public became slogan conscious perhaps the earliest example of this was the political campaign of 1840 for 40 years since 1800 when jefferson was elected tile the democrats had been in power and the whigs the successors and heirs of the federalists had longed for the flesh pots of government power they nominated gen william henry harrlson harrison a veteran of the war of 1812 famous for his victory over the indians at the battle of tippecanoe but at the time of his election living on a frontier farm in ohio ills running mate was wag john tyler of virginia and early in the campaign the battle cry of the whigs become became the three Ts tippecanoe canoe and tyler too the alliteration was pleasing to the ear of the voter but even more effective was the symbolism of the whig party parti harrison was known as the log callin candidate because of his pioneer career in indiana and in all of the campaign parades there appeared floats bearing a log cabin with a coon skin kin nailed on the walls and a barrel of cf hard elder standing beside the door both the symbolism and the slogan of harrisons Darri sons log cabin and hard elder cider campaign were such as would appeal most to the west which had begun to rise else to political power with the lection of old hickory jackson and wits swept into the white hone by an immense majority over marttn uni tin vun van buren of new york tennis Is so popular in hawaii that there Is id always a waiting list at the 50 courts public and private on the island of oahu bahu an inspired compositor down east aya says sabin carr yale pole vaulter van lter defended his tile does mr corr carr by any chance wear a derby 0 0 glyde king former navy football star atar who won the navy vs va army game come in 1920 with two drop kicks Is chairman of the olympic club of san franj tisco laco foothill football committee C V r zay four years later the united states was involved in two disputes one with mexico over texas and the other with great britain over oregon the democratic party parti which stood for the reoccupation of the oregon country and the atlon of texas went back into power with the election of james K polk of tennessee and by the time polk had taken the oath of office the whole country was repeating the slogan fifty four forty or fight 1 as the basis of our claims in the oregon country in the war with mexico one of our victorious generals was zachary taylor and from an incident in the battle of buena vista there came a slogan which helped elect taylor president in 1848 it was the famous A little more grape captain bragg which struck the popular fancy As a matter of fact what taylor really said on en that occasion was the laconic give em cm hell but that matter especially the main thing was that the combination of the grape slogan and his nickname of old bough and ready heady had much the same appeal as the harrlson harrison combination in 1840 next to a good slogan a picturesque nickname apparently is a powerful factor in a presidential election as witness old hickory jackson old tippecanoe harrlson harrison and OM old rough and ready taylor Lincol ns military record was not one which had any special appeal but the pioneer symbolism of the rall splitter candidate and honest abo abe no doubt had something to do with ills election after the civil war tile lie nation honored another military hero when it elected unconditional surrender grant and the spanish american war produced the rough bough rider candidate in the election of 1004 1904 when teddy became Preil president dent the Il residential aspirations of james G maine blaine were wera favored by the plumed knight and the he rupert it f debate nicknames as well as the tuneful blaine of maine these however were more than offset by nosey blaine tile the tattooed man and jim the Pen hennian nian alluding to the famous mulligan letters appellations appel lations but the fatal thrust to his chances was applied when rev R B burchard declared in a speech for blaine that all conscientious americans should vote ote the republican ticket because the democrats stood for rum ruin romanism and rebellion rebel lion benine did not hear bear him distinctly enough to repudiate this slur upon the religious belief of millions of americans and the slogan which the tha republicans had the late christy mathewson Mathe weon was 11 unquestionably the greatest college baseball player the game ever produced to mathewson probably the greatest college right hander was the he in dinn chief bender umpire william has been forced to give up his duties in the new england league due to injuries lie he received while officiating in a besket ball game prior to the opening of the season dolly stark former major league dinyer has bus his place oo on the staff thus attempted to tack on to theli their opponents proved to be a boomerang and undoubtedly had something to do dc with blaines Bl alnes defeat by cleveland when the political star of wood row wilson ruse rose into the as ascendancy cendan CY the power of the slogan was again demonstrated in 1012 1912 the appeal for 01 an honest dollar for or an honest president gave every american a chance to make an individual contribution to campaign funds and gave him an individual interest in politics in the close race of 1010 1916 who can say but that the slogan lie he kept us up out tit of war swung the scales in favor of 0 woodrow wilson over charles evans hughes Hu glies even though the next six months saw us in the war although wilson was as different from roosevelt as two men can well be like T it he had the gift of apt expression which the average american was quick to appreciate and appropriate so watchful waiting make the world safe for democracy and open covenants openly arrived av at became a part of the current speech when a war var weary and disillusioned world began to take stock of itself and learned again that there can be defeat in victory ettry vi the presidential campaign of 1920 found Ani america erIca already eager to forget war and everything connected with war so S 0 warren G hardings back to normalcy slogan was one well calculated to appeal to the popular fancy after all the turmoil of tile the past two years and anything savoring of calmness and serenity was looked upon with favor so the american voters elected harding a calm man who sat conferring with the best minds on the conduct of his big front boich campaign four years later the same appeal to the desire for calmness for letting well enough alone this time summed up in the slogan keep cool with coolidge again won an election for the republican party what will the spirit of the campaign of 1928 be one of rest or unrest satisfaction is or dissatisfaction aldoin the words of what slogan will that spirit be expressed will the slogan written by a maryland woman help put a democrat in tile the white house after eight years of republican rule will the country continue to keep cool with coolidge and enjoy coolidge prosperity or will there be other standard bearers in both parties tor whom new slogans will have to be coined the th e answer to all of these questions will be written by history on the first tuesday after the drat monday in november 1928 |