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Show Thursday, July 10, 2008 Page 4 0 R E M TIMES tic VJ HQ'S HQ AMD WHAT'S HAPPENING CHILLED TO PERFECTION f V - el ' , Mi- I - Ti'J JtB-JW 4. it;. Sub Zero Owners: Aaron and Rachel Seitzinger Place: 762 N. 2000 West, Pleasant Grove Hours: Monday through Thursday, noon to 11 p.m.; Friday and Saturday, noon to midnight; closed Sunday. Web site: subzeroicecream.com Contact: 701-0606 Jenny Heiner prepares treats uf .Sub Zero in Pleasant Grove. The store recently opened its doors. Sub Zero owners hone in on ice cream lovers Cathy Allred Aaron and Rachd .Seitzinger of Alpine Al-pine are sweethearts and have created a sweet of a deal for ice cream lov ers in north Utah County. The first franchisees of Sub Zero Ice Cream located in Orem. the Seitzingers opened their Sub Zero Ice Cream parlor on the border of American fork and lleasant Grove on June 17. I U( ked away in the Auto Plaza on 7i)2 N 2IHHI West in lleasant Grove just south of the American fork I lospital. the store offers customized ice cream for the ice cream connoisseur. I'arlor hours are Monday through Thursday. wx)n to 1 1 p.m. and Friday and Saturday, Satur-day, noon to midnight. "My (neighbor), she didn't know that we owned one and that Is the only thing she will eat when she Is pregnant and she had her husband go down to the Provo store and he got there and they were closed." Rachel Seitzinger said. "She was sobbing ... We have customers who say 'litis Ls the only ice cream we'll eat.' " Sub Zero founders Jerry and Naomi Nao-mi 1 1 uncock broug ht science and one of Utah's favorite foods together, opening the first Sub Zero creamery five years ago on 9'M North. Orem. There are now three Sub Zero Ice Cream parlors in Utah in Orem. Provo and Pleasant Grove, with a fourth opening in Rex-burg. Rex-burg. Idaho, soon. "I saw it as a perfect example of a business model where the customers are really enthusiastic about receiving their ice cream as they are about watching the show." Aaron Seitzinger. The first time he saw Sub Zero Ice Cream was at the Highland Fling when he was working his shave ice stand. Flex's Mountain Flurries. Seitzinger has had a few businesses including his current cur-rent Woodpecker Coastruction rough carpentry business. "So we were at Highland Fling." he said. "Typically our line Ls the one that doesn't run out. I looked over and my little sister Jennifer spotted Sub Zero and their line was just as long, if not bigger big-ger ... and so she told me to go check it out." He and Rachel walked over and stood and watched Sub Zero customers and how excited they were. Sub Zero Ice Cream customizes its ice cream for individual customers on the spot by using cryogenic technology to freeze the prepared liquid ice cream mixture to subzero temperatures (minus 325 degrees Fahrenheit) in seconds with liquid nitrogen. Patrons of Sub Zero can choose first, whether they want premium, custard, low fat, yogurt, soy milk or rice milk ice cream: second, choose their flavor or mix of flavors; choose mixes like candy, nuts, fruit; and decide what texture they want. The faster cream is frozen, the creamier the texture. Since making micro batch individualized individual-ized portions is fairly new. Sub Zero founders had to develop their own blend of flavors. Rachel Seitzinger's favorite flavors are mint with Oreo; Ben's Sneaky Snicker Surprise (caramel ice cream with Snickers and almonds and chocolate choco-late flakes with sweet chocolate on top; and the Chan Man, a cherry ice cream mixed wtih marchino cherries and dark chocolate flakes sprinkled on top. "I'm a very simple man with a complex com-plex ice cream shop." Aaron Seitzinger said and laughed. "I like sweet chocolate with marshmallow mixed in." BARBARA CHRISTIANSEN No1 County The Seitzingers have left room on the bottom right corner of their Sub Zero menu for new flavors requested by their customers. Current flavors are vanilla, sweet chocolate, fudge chocolate, ama-retto. ama-retto. cherry, strawberry, raspberry, black raspberry, cheesecake, coconut, pineapple, pifia colada. watermelon, mocha, coffee, root beer, lemonade. Dr. Pepper, lime. mint, butterscotch, eggnog. pumpkin, marshmallow cream, lemon, apple pie. fruit punch, caramel, peanut butter. Mountain Dew. Pepsi, bubble gum and cake batter. After patrons select an ice cream flavor, fla-vor, how strong it will be and the fruit or candies they want mixed in. they watch as liquid nitrogen is poured over their dessert, freezing it. Not only is Sub Zero Ice Cream unique, so is the building it is housed in. Decor is retro 1950s and upstairs is a game room with stressed leather furniture, furni-ture, wide screen television, a pool table. Dance Dance Revolution, various classic video games, and a pin ball machine. The Seitzingers said they hav e hopes for turning Sub Zero's first franchise into a master franchise and later, they would like a restaurant. Smoot honored Steve Smoot, CECVaaTiinistrator of Utah Valley Regional Medical Center, recently became a fellow fel-low of the American College of Healthcare Executives, the nation's leading professional society for healthcare leaders. "This is a tremendous honor hon-or for Steve and speaks to the caliber of his leadership. Only about 7.500 healthcare leaders in the country have earned this credential," said David Clark, FACHE, Utah Regent for ACHE. A native of Orem, Smoot was named CEOadministrator CEOadministra-tor of Utah Valley Regional in the spring of 2007. Prior to that position, he was CEO of Valley View Hospital in Cedar City, Utah. He has worked as a healthcare executive exec-utive for more than a decade in three different health systems sys-tems across the country. Rice named project manager Big-D Construction Corporation, Corpo-ration, a Salt Lake-based firm with an office in Lindon, has hired Larry Rice as a project manager for the company's Fastrack group, a special division that supports the firm's small and medium size projects. Rice has been in the construction con-struction industry for 15 years working as a laborer, assistant superintendent, superintendent, assistant project manager and project manager. Some of his past projects include Sugden Park Plaza, KRAFT corporate headquarters, ICS office building. Northern Trust Hurricane Hur-ricane Repairs and Esplanade Shoppes. Rice is also a U.S. Army veteran. PC Laptops founder joins Intel board Dan "The Laptop Lap-top Man" Young, president and founder of South Jordan-based Jordan-based PC Laptops, joined Intel Corp.'s advisory board of advisors. The Intel Channel Partner Program Premier Board of Advisors consists of 16 top members of Intel's reseller channel. As a board member. Young will become a key part of product and membership program planning. PC Laptops has seven Utah stores including one in Orem and one in Henderson, New "Joining the Intel advisory board gives PC Laptops the ability to drive great products to the customer even faster and allows us to help drive new product innovation," Young said. "PC Laptops is now a contributing part of the research and development team for Intel and provides insights into what customers are looking for. It allows Intel to know what to focus on in future developments and how best to distribute its products to the customers." , If '4 f An Affordable ' Tuxedo Shouldn't fj I Look Like It. 5 377-7828 1774 N. 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