Show I ' 1 There's never been anything like it! Try it on dirtiest clothes! w ic-- Here's the secret! Safe for colors Prove it next washday! Keep Cheer on hand! Try Procter Gamble's most exciting washday discovery in more than 100 years! New CHEER is specially made to do "tough-job- " washing beffer than any kind of soap you've ever used! J & how toughest washing jobs come fresher cleaner in hardest water! When you see how CHEER suds out even greasiest ground-i- n dirt you'll see why new CHEER gets all your wash so beautifully clean! ' : - 1 K V A IS V w WJ L M F ' - H Hk 13 Sll Bk! tasm - tr formula makes CHEER different from any washing product ever used ! CHEER is specially made with the extra power you need for your extra-toug- h washing jobs! ta 8 With all its "tough-job- " washing power new CHEER is safe for colored washables kind to hands! New CHEER does tough washing jobs better— gets domes cleaner whiter in hardest water— than any kind of soap you've ever used! For CHEER's extra washing power not only removes grease and graying dirt but dulling soap film as welL TRY IT! Wonderful for jjfek No-Rin- se iJB washing too! CHEER S New Patented Suds for fiStt'TBw Money Bade udorft agree that new £g4 w Get the Giant Economy Size Package CHEER does W-jci- Washing! CHEER ! THE 7CE-MA- washing b' better gets clothes g W£ wxuiaac zn namest "Tough-Job- " H tond c£soap 3 OF A SECIAk ALL-IVPG- E CLEANE& water- -- you p Jggf canWjg DETERGENT i tosa VK MADE Br mOCTSJt ft SAMtUT 18 91 TMC PROCTER ft OAMftlg COMPAMV |