Show Ad retail wrld$ reaching out t amt home buyers Obituaries Kenneth Ralph Meyer Kenneth Ralph Meyer 62 of 1972 Van Buren died Saturday June 19 1982 at St Benedict’s Hospital of cancer He was born June 12 1920 in SD a son of William John and Bessie Mae Reed Meyer He married Dorinda Adeline Wieler on May 13 1946 in Colome SD He served in the South Pacific with the US Air Force during World War Run-ningvil- le tising world considered direct marketing “peanuts” and most big NEW YORK (UPI) — The advertagencies scarcely bothered with it II He was a former to is until the late 1960s In the past member of the Ogden world the ising waking up 1990 decade half of however nine of the 10 Kiwanis Club He was a all possibility that by retail merchandise will be bought giant agencies and many other big member of St Paul’s in the home ones have either bought up agen- Lutheran Church and served on the Board of Trustees of the The change is well under way cies specializing in direct marketchurch says Prudence Brown editor of ing or set up major departments to He owned and operated Meyer’s Cleaning Village for 19 years Grey Matter a' house organ of handle it He served on the State Board of the Since 1970 direct marketing adGrey Advertising Inc She says Association and the State Dry direct marketing advertising out- vertising has grown from 15 per- BoardCleaning of the Laundry Association He lived in Whitten SD Lake lays already had reached $22 bill- cent to better than 30 percent of all Andes SD and Fort Pierre SD ion a year by 1980 and still are US advertising outlays Direct marketing presents many prior to moving to Ogden in 1963 growing despite the recession Surviving are his widow of Ogden Some authorities consider challenges to the advertising two sons Rev Leland LeRoy Meyer selling part of direct mar- fraternity Ms Brown observed Goroka Papua New Guinea Douglas keting That would add consider- because no matter what medium Wayne Meyer Portland Ore two By LeROY POPE UPI Business Writer house-to-hou- se is used the appeal and approach must be vastly more selective than ably to the $22 billion A survey by Grey indicated the 1980 outlays included: —Direct mail $10 billion up 13 percent from 1979 and up 66 percent from 1976 —Telephone $98 billion up 15 percent from 1979 and 21 percent higher than 1976 — Print $24 billion a 14 percent gain from 1979 and up 136 percent from 1976 —Television $253 million up 17 percent from 1979 (1976 figure not available) conventional media advertising and the mechanics of it are much different In direct mail and telephone selling where incidentally the selling techniques differ greatly everything depends on the quality of the mail or phone lists These are available for rent in bewildering variety although the best are those the advertiser builds himself The significant fact of all direct permarketing advertising is that it decent from 1979 (1976 unavailable) on a more intimate knowMs Brown attributed the growth pends of the potential customer of direct advertising in large part ledge does to the credit card and the WATS than other advertising An analysis made for the industelephone line In future she said be will cable accelerated by growth try a few years ago said the potentelevision interactive marketing tial customers divide into six posiand other innovations and by the tive groups and two groups who steady growth in the number of just won’t buy working women who would rather do their shopping at home People with an extremely skeptof sales retail ical turn of mind are impossible to marketing’s share will not cause a corresponding drop sell by direct marketing and so are in the sales of conventional retail the kind of people who window shop stores for the simple reason that at stores but don’t buy they may much of the direct selling is done fill out an order blank but they by conventional retailers and they won’t mail it will do even more of it in the future The positive groups of purchasTo the consumer the great at- ers include those who fancy themtractions of direct marketing are selves as shopping experts the convenience and time savings To very indulgent hobbyists shut-in- s the manufacturer wholesaler and omnivorous readers and the pragretailer it is an enormous money matic occasional buyer who turns to direct mail for something he saver when used judiciously Ms Brown says Madison Av- can’t get at a store at the right enue the Wall Street of the adver- - price —Radio $26 million up 13 Consumers of America expected to lead way out of economic doldrums By JOHN CUNNIFF AP Business Analyst NEW YORK (AP) — i Citibank says “It looks as if the consumer is going to lead the way out of the valley” And Merrill Lynch sees two positive signs that the consumer is poised to lead the upturn There’s nothing atypical about such expectations not at least in the past few months when the consumer seems to have been elevated to the rank of general given command of economic forces and told to advance It is a rare consensus of government business and academic analysts and one that hardly could have been foreseen a year ago True you can usually say that economic recoveries are consumer-led but this time there appears to be a campaign under way to make him a national hero But now the questions arises about the consumer’s willingness and ability to be thrust into that role and as time and experience have demonstrated today’s better informed consumer has a mind of his own rather than full time They will not be inclined to spend And the contrarians point out neither will those workers who use the jobless statistics as a measure of how secure or tenuous is their own hold on e a job full-tim- 10 percent inThe much-toute- d come tax cut that becomes effective July 1 may be welcomed by consumers but they might not view it as dessert to be consumed For the typical worker it will mean just $6 a week That doesn’t mean he can spend it Benefits for most workers in fact won’t be sufficient to offset the increase in Social Security taxes and the impact of bracket creep or the ascension into higher tax brackets that results from pay g increases raises and If he does come out with more money there still is no certainty a worker will spend it What do you cost-of-livin- Church Eva Rank Weller Mrs Eva Rank Weller 86 of Ogden died Monday June 21 1982 in a local nursing home She was born March 5 1896 in Wausau Wis a daughter of Joseph and Caroline Schiffman Rank She married Charles Joseph Weller in San Francisco Calif He died in 1927 She had been a waitress for 35 years and had worked at Kern’s Cafe and Ross and Jack’s Cafe She was a member of St Joseph’s Catholic Church Surviving are one son Ralph Earl Weller Ogden two grandchildren and two one sister Margaret Jackson Boring Ore Mass of Christian Burial will be offered Wednesday at 10 am in St Joseph’s Catholic Church Holy Rosary will be recited Tuesday at 8 pm in the Myers Mortuary in Ogden where friends may call Tuesday from 6 to 8 pm and Wednesday until 9:30 am Interment in Ogden City great-grandchildr- en Cemetery Monica Lee Frearson IONA Idaho — Monica Lee Frearson 14 of Iona formerly of Ogden was killed an automobile accident Friday June 18 1982 in Idaho Falls Idaho She was born Dec 12 1967 in Ogden a daughter of Grant and Linda Peterson Frearson She and her family moved to Iona when she was 4 years old where she had since lived She attended grade school at Iona and would have been a freshman at Bonneville High School in Iona this fall She was elected vice president and activity leader for the freshman class She was on the varsity girls basketball team and was a member of the track team She was an honor student and member of the Honor Society She had been training for the tennis team Surviving are her parents Mr and Mrs Grant Frearson Iona one brother Brody Frearson Iona her grandparents Mrs Fawn Conroy Ogden Rhoda Baldwin Ogden William Frearson Malad Idaho Funeral services will be Tuesday at 2 pm in the Morning Light Chapel at Christ the King Catholic Church in Idaho Falls The family will meet friends at the chapel tonight from 7 to 9 Burial in a local cemetery Standard-Examin- better The 10 percent income tax cut beginning July 1 is viewed as a bonus the icing on the cake the dessert the consumer now can eat diet Cerafter a tainly it is said he cannot resist indulging Well say the contrarians — few in number strong in conviction — don’t be too sure The consumer isn’t a mindless robot they say even if some forecasters make that claim Because he has the ability to spend doesn’t mean that he will spend He must have willingness weight-sheddin- g too By most measures that are designed to probe the feelings of con- services for Craig Davidson will be held ot the graveside Tuesday at 11 am at the Ogden City Cemetery Friends may call at Lindquist & Sons Colonial Chapel Monday 6--8 pm and Tuesday 9:30 to DAVIDSON-Furwr- ol Frank Peter Jensen BRIGHAM CITY — Frank Peter Jensen 73 of Brigham City was dead on arrival Saturday June 19 1982 at a 1030 am Preston Idaho hospital services for Don He was born March 12 1909 in Corin- - George Scott will be held Wednesday at pm in the Myers Mortuary Chapel ne a son of Martin P SCOTT-Funer- al 1 and Margaret Ann Gardner Jensen day pm and 6--8 Interment North Ogden services Cemetery Directed by Myers Mortuary of Ogden JENKINS-Funerservices for Grant W Jenkins will be held at the graveside Tuesday at 1 pm at the Ogden City Cemetery The family will meet friends at Lindquist & Sons Colonial Chapel Tuesday 11:30 am to 12:30 pm He married Minnie Hanline on April 17 1928 in Ogden He had been a foreman for the Utah General Depot and worked the years at the Bear Sast 15Duck Club He was a member of the LDS Church al Florists Surviving are his two widow of daughters Brigham City Mrs Floyd (Grace) Kling and Mrs Lynn H (Karen) Wiese both of Brigham City three grandchildren and one sister May-m- e one Lower and one brother Willard M Jensen both of Corinne Funeral services will be held Tuesday at 11 am at the Petersen Funeral great-grandchi- where friends may a Wednesday prior to in Ogden Central air condition your ld Chapel with Bishop David Morrell And of- the Flowers are furnished by 2955 Washington 394-347- 4 fl5werw Marie Cook Helgesen SHOP ROY — Mrs Marie Pearl Cook Helgesen 67 of 4946 S 2325 W died Sunday June 20 1982 at the McKay-De- e Hospital She was bom April 6 1915 in West Specializing in Funeral Flowers 430 25th St Warren a daughter of James William and Francis Marriott Cook - 0 Co Barlow LENNOX 731-275- 2 'llrtai On March 19 1935 she married Garth home without wasting energy Olive and Mark ficiating Friends may call at the mortuary tonight from 7 to 9 and Tuesday prior to services Burial in the Brigham City Cemetery E We Specialize In: Helgesen in Evanston Wyo She had lived in Roy the past 35 years Surviving are her husband of Roy one son Security DISTINCTIVE FUNERAL DESIGNS I 1506 Wash and two daughters Garth E Helgesen Jr ' Mrs d LaMont(Bet- Roy ty) Jensen Sunset Miss Janice Helgesen Roy six grandchildren Also surviving are three brothers and two sisters Carl D Cook Wilson Lane Jessie Cook Roy Glen Peterson Sunset Mrs Charles (Ada) Moore and Mrs Talmadge (Dorothy) Miller both of Roy Funeral services will be held at the graveside Wednesday at 11 am at the West Warren Cemetery There will be no public viewing Funeral directors Lindquist and Sons 394-457- 5 I Storm Doors rroflaimBri Your old jeans are worth $3 OO trade in on any new pair of jeans in stock Mortuary Marguerite D umse Roberts ROY — Mrs Marguerite Louise Nielsen (Davis) Roberts 90 formerly of 3225 Porter Ogden died Sunday June 20 1982 at the Weber Memorial Care 2675 Industrial Drive Phone 731-601- or 29 731-43- 1 Center She was bom March 6 in Brigham City a 1892 daughter of Rasmus and Gunild Marie Olsen Nielsen On Feb 19 1913 she married William James Roberts in the Logan LDS Temple He died Sears Inconspicuous! r Sept 27 1945 She had been a mem- ber of the Railway Postal Auxiliary She had been a member of the Ogden 27th LDS Ward She had served in most church auxiliaries She had served as stake mission secretary for the Weber Stake She had been a temple worker and had served as Relief Society historian for the Ogden 9th Ward She was reared and educated in Avon Utah and Jordan Utah and moved to Ogden in 1923 Surviving are four sons and one daughter William Jay Roberts Provo Alton D Roberts Riverdale John T Roberts Roy Lynn B Roberts Fruit Heights Mrs Floyd (Lelda) Patterson West Point 13 grandchildren 22 great- grandchildren and four Plan on planting when you shop classified for used garden equipment BEHIIMD-THE-EA- R hearing 8002 4 WANT TO BUY A HORSE? Then turn right now to our livestock heading in Classified Model 8002 for mild to loss s329 Batteries and Ear mold not Included Thru June 26 services Small In design to available for all brands great-greatgrandchildr- en Funeral services will be held Wednesday at 11 am at the Chapel of Flowers Mortuary Friends may call at the mortuary Tuesday from 6 to 8 pm and Wednesday one hour prior to services Interment in Aultorest Memorial Park Small precision aid moderate hearing reduce visibility Electret microphone for clear sound Noise suppression switch to reduce background noise -- "CHARGE IT" onSearsCharge Volume switch controls amplification Off switch reduces Sears Ogden 3600 Wall Ave battery drain when not In use am 10 to 5:30 pm Our qualified consultants will give free hearing tests In the Sears Ogden Store on June 8 and 22 Call for appointment or come in on ' above dates 801-321-40- 05 thoughts about inflation? He is thankful it would seem for the decline in the rate at which prices are rising But has he forgotten the inflaexperience of double-dig- to ADVERTISERS tion? Hardly Worried about it’s return? Certainly Habits might be changing also During the 1970s many people felt free to spend rather than save because they reasoned their house was rising in value and would in effect provide them with a bank account At the moment the house isn’t serving that purpose Prices might be rising but the rate of increase is lower than it was five years ago The house offers shelter but not quite the same financial security Meantime SCHEDULE there are induce- ments to save rather than spend which is the opposite of that which prevailed in the 1970s Interest rates are high and inflation is subsiding if perhaps only for the time being And there are many more financial instruments such as money market mutual funds into which savings can be placed at a real profit And so the question arises: Is the consumer the new leader? Does he tabloids ads requesting proofs to Salt Lake City double trucks color ads and full page section ads requesting a revise must be in our office 24 hours earlier than the above deadlines All Thank you general the consumer is or 17 million Americans whether he wants the job at all? Or are unemployed temporarily re- as the inclination seems to be moved from the labor market or waste no time and coronate him involuntarily working part time king? i 1982 7B suppose are the consumer’s sumers they are wary and uncer- want the job? Or has he been aptain That of course is hardly the pointed to lead because no other leader is in sight? atmosphere in which people spend either in the stock market or in Should we wait to see how good a Woolworth’s More than Monday June 21 er A it Those who seek to forecast consumer movements point to a small increase in the use of installment credit and what is said to be a rise in retail sales during May Consumer debt is also supposed to be back in better relationship to income And with inflation subsiding some indicators of consumer buying power are beginning to look ' daughters Mrs Larry (Linda) Kuker Omaha Neb Debbie Meyer Ogden seven grandchildren Also surviving are six sisters Mrs Van (Ellen) Wales and Mrs Irene Ham-mo- n both of Kimberly Idaho Mrs Catherine Mielke Walker Minn Mrs Mary Hamarin Gregory SD Mrs Don (Ina) Piper Osage Wyo Mrs Alvin (Gladys) Mielke Loveland Colo Funeral services will be held Tuesday at 11 am at St Paul’s Lutheran Church 3329 Harrison with Pastor Donald A Berg officiating Friends may call at the Myers Mortuary in Ogden tonight from 6 to 8 and at the church Tuesday one hour prior to services Interment in Memorial Gardens of the Wasatch A memorial has been established to St Paul’s Lutheran 3 Funerals ©gbrn i’taufturii-txautiiu- 'r -- -- : |