Show 4 A Monday October 10 National 1994 Standard-E- x amner Positive political ads not working this year experts say television in this strange and possible pivotal political season the public has become so frustrated and cynical that politicians who want to run positive messages find they don't work "People don't believe anything good about politicians and they are ready to believe almost anything bad’ said Republican media consultant Lddie Mahe Irom Philadelphia to Phoenix and Boston to San Francisco "the percentage of negative advertising is the highest its ever been" Mahe said “It gets worse every year but it's never been like this" agreed Democratic political consultant Jim Margolis The trend is significant on at least two Can US voters regain confidence in system? I An T"S T rr c — No! long igo WASHINGTON Pete Wilson tested two versions of a TV eommercial about immigration One was a mostly positive spot about Wilson's goals The other was mostlv an attack on his opponent Kathleen Brown Ciuess which one the test audience loved? “They saw the negative spot and said Oh powerful It seemed more honest" said one ol the campaign officials involved It is that kind of year In the war for hearts and minds on electorate's mood Poll after poll this year has found that voters are even more sour on politicians this year than in 1992 — when incumbents were swept from office coast to coast The tone of the ads also means that the image most people have of candidates this year is a negative one which raises disturbing questions about the likelihood that voters will regain confidence in their political leaders anytime soon A survey of dozens of ads and interviews with political professionals provides the following topography of the 1994 campaign: The star of most Republican advertising in federal races is President Clinton and in these ads the No I reason for voting Republican seems to be to avoid sending more people to Washington who think like he docs lev els Because the ads contain messages tested and honed by campaign professionals they may well serve as a reflection of the they involve information about both candidates and contrast their positions Candidate research has found that three- words above all evoke the most meaning for voters this year said Republican consultant Mike Murphy: "Washington" "new" and “liberal" "comparative" meaning Most Democrats don't mention their parly don't mention their President and instead run by comparing themselves to their Republican opponents an approach that is personal rather than ideological — and also highly negative Party identification doesn't mean much except in local races Being a Republican incumbent is almost as scandalous as being a Democratic one After Clinton the No 2 issue is crime — partly say consultants because the subtext is morality Crime strikes people as being about right and wrong Republicans still find welfare reform is an issue with great resonance among conservatives Abortion and the death penalty however have faded as issues While negative ads arc on the rise attacks on they arc rarely straight-oopponents Instead they arc usually And what messages are working best for Democrats? "Zero" Margolis said After several seconds of rueful laughter Democratic consultant Don Swcitzcr answered “None" The best approach many Democrats have found is to suggest that the Republican opponent is simply unacceptable “If you can make the race a choice between two individuals then you have a shot to hang on" Sweitcr said ut Report: Uncle Sam dawdling on military base phaseouts NEW YORK (AP) — More than d of the military bases that were supposed to be shut down have managed to stay open The New York Times reported today Quoting a report by the Business Executives for National Security the newspaper said the Pentagon allowed bases to stay open by unnec- one-thir- essarily Defense transferring Department and other federal agen- cies’ offices as well as reserve units to the targeted bases If the bases which have been targeted for closure since 1988 stay open another five years it could cost the government as much as $15 billion according to the private Washington-base- d organization that seeks to reduce military spending and waste The group's findings also raise Churchgoers celebrate with Archbishop Des- mond Tutu (left) during services Sunday in military bases Since 1990 the Pentagon has cut troops by 30 percent but bases have only dropped 15 percent according to the report The report which is to be released today was disputed by the Pentagon which said some bases listed as open arc closed or are going to close soon Nine of the bases listed were closed in the last two weeks the Pentagon said WASHINGTON (AP) of the US Episcopal Church and events of nasite of South Africa “on the verge of a ghastly civil war” was spared by divine intervention and reborn as one nation seeking healing reconciliation and unity says the country's most famous churchman “It is Ciod's doing" assisted by Nelson Mandela and FW de Klerk the country’s first black and last while president plus love prayers and economic pressure from apartheid foes around the world Archbishop Desmond Tutu said in a rousing sermon Sunday A predominantly white congregation of nearly 3000 joined Tutu in an exuberant celebration of the collapse of apartheid It was an unusual service even for the inter-fait- h tional importance Bursts of applause punctuated the words of the visiting Anglican archbishop of Cape Town and winner of the 1984 Nobel Peace Prize He requested dapping specifically for the two South African presidents praising De Klerk for the courage to free Mandela from prison and launch reconciliation and describing Mandela as “a remarka wonderful gift able person to the world" The first multiracial election that installed Mandela as president in April marked his country's turning point Tutu said Tension was high and the endless One month only El 3 REALTOR in home ownership is approaching give me a call The senhees of a Classes Beginning October 13 1994 Betty J fldams Certified HA Call 50 - Learn ANALYSIS one wanting to start trouble But unexpectedly he said the voting proved to be “a spiritual a transfiguration occurevent rence a true mountaintop experience “You walked into the polling booth and emerged a totally different transfigured person “A black person went in remembering how his dignity was trodden under foot for so many a long year He emerged on the other side and said ‘Hey I'm free my dignity has been restored I'm a child of God’ ” 800-800-92- The falling leaves and colder weather remind us of the change another season brings We also go through seasons in our lives often resulting in change Studies show that people buy or sell a home every 5-- 7 ” years If your “season for a change Pen & Ink Therapy lines of voters were “a recipe for disaster" and mayhem for any- towering National Cathedral seat — aBudget I agency HANDWRITING Tutu touts Mandela De Klerk celebrates fall of apartheid coverings welch toward the end of the decade Washington’s National Cathedral He paid tribute to Nelson Mandela and FW de Klerk brand window ommended and Congress approved the closure of 70 major Pentagon had said it expects from the base closures The Defense Department estimated when all the bases arc closed The Associated Press off all top name savings could be $46 billion a year the Times said Three special commissions rec- questions about the savings the 60 SAVE 394-192- 1 professional can help make this ” particular “season a wonderful experience ! 731-794- “ Selling Utah One House At A Time” 853 Washington Boulevard Ogden Utah 84404 to reserve space 399-588- “Wc arc free all of us black and whites together the rainbow people of God” they chanted Now is a great time to start with Gloria Marshall! 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