Show HOW TO DO IT we are in receipt of it tion from it business mail who proposes soon to take ul his abado ill ogden lie iss gentleman obenter of enter ariso and wealth and mill help the town lie gives tim STANDARD this compliment first attracted acted to your city by A COPY STANDARD which fell into my hands and I 1 ro marked atthe time that A place which would support a paper like yours must be it rattling good town for busl cities only the ne 85 as in eastern chief places in the state assue like THE OGDEN DAILY MORNING STANDA RD after seeing ogden I 1 was at first disappointed because I 1 did not observe the which I 1 had expected to find in a city depre gated by such a newspaper but upon a closer examination I 1 I 1 found that all the resources claimed by THE S ARD really belonged to ogden and it city were not taken advantage of it was merely the fault of the people themselves and that any man with ideas might come in and soon be to take fortune at its flood I 1 am going to camp in ogden and bring some other men of better enterprise and busness ability than my own with tie and you may rest assured abai wl alever line of business we engage in it will be well advertised in your imper and as an earnest of what I 1 to do I 1 enclose you some subscriptions script ions for tile paper to be sent to tile accompanying ad drewes until otherwise ordered the which the is in excerpt is at once a comfort and a reminder it Is consoling to know bat the best efforts of the publisher I 1 nv all his resources of time and money are not entirely away it Is ell also for tb 1 e public not to lose sight of the fact that like every other worthy institution must be supported and our friends communication Is a reminder too that a little plain talk with he people 1 I ogden may not be deemed inopportune or egotistical THE STANDARD claims to have given the people of ogden a good newspaper it has tried to be honest fair to treat all people justly ant to work first bat and all theotime for ogden andberg bestin forests Of courso tho paper barnot been perfect but its most severe judges are its publishers who have not realize dj each particular f ail re but they have known and reu fretted the reason for that failure every resource of the publishers has been taxed that ogden might have a tw paper to which any citizen of any clam might point with pride and 0 it as an and defender of the material welfare of this the best city on the con bont we are glad to say to the men of ogden that many of the in have contributed with generous hand accomplishment orthis res I 1 1 it without the cordial support wh 1 ch they have extended the paper could not have done even the little that ihas t achieved but not all have done their duty and we trust that we will not be deemed to complain un justly if we call attention to the differ ence between the treatment accorded to this journal and the treatment given in other cities to newspapers of like character we know a city on the coast possessing ea population about equal to that of ogden it has a good morning newspaper the expenses of which are about equivalent to the expenses of THE STANDARD A single merchant in that city whose business does not begin to compare with the business of some men pays eliat paper month for advertis g space men pay aunis ranging from tao to relatively athel advertisers in that town do not get more space than Is accorded the advertisers in this paper but the pr I 1 ces paid are about as five to one stated plainly the cam Is our contemporary with about the same expense as that of THE STANDARD gets four or five times as much revenue from adver as this paper receives our contemporary has advertising patronage from all the business men in that aglon wholesale or retail hii classes of artisans arti builders blacksmiths etc advertise their trades nearly every professional man in the town his his card in the paper many of these people no doubts would admit that the advertisement was not for theta an actual necessity but no one of them would the news paper was not a necessity and as journals cannot live without support these men am ready for the b befit of the town to contribute to the maintenance of a creditable sheet they believe that one first clam paper Is be ater than half a dozen anides 11 there is one legitimate complaint against ogden every jim crow advertising scheme that comes along of no earthly benefit to the town or the individual merchant rakes up a basketful of ach patro nages while legitimate enterprises like tile late ogden daily news languish and their projectors rain themselves to benefit an community we are certain if all the advertising of this city were contributed to two newspapers ogden might have two of tile best daily journals in the west and their publishers instead of work ing for nothing and boarding themselves would receive at lent asmuth and credit as are accorded to an industrious and honest hod carrier we make no ar upon any home enterprise in journalism THE sincerely welcomes legitimate I 1 coal competition no matter how poor a publication may be if issued at home the patronage and profits of the am kept at home and the lose is not usually serious proposition for the community we amort that it Is a n outs rage upon legitimate enterprise fora merchant to lavish money upon fourth publications under the plea of and m leave papers which ire a credit to the town to starve themselves and bankrupt their owned lk vently a aro I 1 of THE S called upon certain busi ness men of ogden to solicit advertisements and the cato 6 af pf 8 0 m e of hi C 18 a s f 0 1 1 ow it 0 naman whose bus dom khouli justify him in a half standing advertisement Is content to got along with t wo inches of space that this is nt ilia fair proportion of patronage of a journal blitch lie acknowledges is a credit to the city he suddenly switches off the line and declares that newspapers are no use anyway another mau avers that lie does nat believe in advertising and that this is the only reason why ito does not itt THE STANDARD which admits I 1 s the leading paper of this region when shown his advertisement in another sheets lie and says well I 1 I 1 got sway from tha t fellow I 1 the ad to get rid of him it is a mere matar of charity in that case As E STAND ann representative wanted to be neither a beggar nor a bore he ob tallied no patronage from this man there are high class business men in this city who pay more per inch for space in a little advertising sheet than they would be asked to pay in THE STANDARD and yet that same little advertising ver sheet issues but copies where tax STANDARD issues to a dodger and withhold from a newspaper is neither justice nor business sense it Is wrong to the individual and the community ali tho return which a man gets for money expended upon an advertising sheets is what comes directly back to him as increased patronage secured and in many casci this Is very small but the return from money contributed to a newspaper for space is twofold two fold direct increase of personal patronage and the enhancement of the general welfare and the the prestige of the city by which every mer chantis vastly benefited and enriched THE STANDARD no its publishers have not supplicated sup and do not supplicate for charity its patronage has been good but should have been better it will continue to fight for ogden realizing that it Is the staying quality which counts in a long race sometime the men who refuse to advertise in this per because they dont like the politics of the editor or the religion of the office de ivil will be ashamed of themselves they will see wherein chev have lost money for themselves and the town a paper andi las done more for ogden tile ad van cement of her interests than it has been paid for either in thanks or money and that baet mill yet be up precia ted in tile meantime lf ogden men want to see ogden prosper let them sustain the papers THE ST A D ARD is no it does not ask nor want all of the patronage but it is entitled to eliat is to liberal support while its expenditures for the public tire liberal it this papers outlay for news Is ten times as great as that of a local con temporary we are at least entitled to proportionate patronage instead 0 f told business 1 I being by a man divide my advertising patronage into seven portions one seventh I 1 give to you the other six sevenths I 1 seat 11 local competition and we hope THE STANDARD will N published in the day when aay olean and p Ve newspaper issued in this CitY will be sustained as it deserves tax REPORT rendered to tile build ing association by its secretary last night shows what can be accod by a lot of enterprising people united in A progressive movement for their mutual advantage private individuals divi duals and public officials ought to take a leaf out of the book of the building association |