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Show Enterprise Review , May 26, The Un-Colu- 1976 Page 9b mn Advertising, Promotion, and Other Modes of Insomnia. COMPLETE PRINTING SERVICE Letterpress Creative Layout Design Phototypesetting Intertypesetting Lithography By Ryan Poulton little minimasterpieces corporate so symbolism, carefully conceived and interpreted by the artist for relevance and representativeness. Yep. Contrary to most ad men, 1 am of an opposing camp. Logos are nice, often interestBut for the most part their ing, sometimes functional. defined the importance (as cost) is highly overrated. Part of by e a general syndrome of many artists and art oriented I ad men, suppose, that tends to elevate their craft. However, I am a fair man, always desirous of showing both sides. Thus, printed below are four well known logos, or corporate symbols, of local companies. See if you can correctly identify which company is represented by each logo. Answers and a brief explanation are at the bottom of this column. You may hold it upside down and towards a mirror if you wish. (Dont mail me your scores. I dont care.) Logos-tho- se Business of Stationery Pamphlets Brochures Forms WE HAVE THE KNOV-HOAND EQUIPMENT FOR YOUR PRINTING REQUIREMENTS W ly Phone (801 ) 487-065- 1 ORRAIN 1952 West 1500 South Salt Lake City, Utah 84104 3 scales of justice Commercial FULL COLOR PRINTING self-strok- self-servmg- Industry Dm ! it .. ro Freight bili nHOHT X 1) Neds Ilair Cutting and Legal Aid Service. In an effort to illustrate the relationship between a good haircut and jury sympathy, (or, conversely, a cowlick and death row), Ned shave McCoy, former Cache County Deputy DA turned master barber, contracted the top graphics man at Intermountain Sand and Gravel for this unique logo. 2) Seeking to improve the image of cattle ranching, Tex Tex Tex had this image of an impala created for his ranch, the Bar Nun. Since most of my buyers aint never seen a steer on the hoof afore, I figur theyll say Buy from of Tex. His . cows is purty 3) Following the popular tradition of reader involvement, Parlour has developed a simple Bemies Massage-BatlBond- s puzzle logo that requires solution. Says Sir Jonathon Hardwick, owner, The fine, clean, almost Grecian lines connotes both the pristine nature of our business, as well as the frequently puzzling question of how my wife holds her head up at civic affairs. (NOTE: The original Bemie was forced into early retirement with a rare fungus condition. Sir Hardwick left the name unchanged to provide a continuity of reputation and goodwill.) 4) National Fidelity Pet Shop. Whats it mean? Whats it mean? Ill tell you what it means. It means that Im two hundred bucks poorer, and the handyman doing chores for the wife is two hundred richer. Claimed he was once a hot shot art director back East trying to get out of the rat race. Said I needed a corporate identity. Hell, he didnt even draw in a little froggy, or nothing. I really dont like the notion of logos. Instats Opens Branch Print Shop in Decker Lake Instats-K- D Specialties has opened a branch office in the Decker Lake Business Park, at 2290 S. Redwood Rd. Wanting to expand, the firm opened the office at Decker Lake so it could reach ITS PROBABLY 10 TO 20 PERCENT TQO HIGH If we can't save you money on your shipping costs- -a lot of money-- we won't a thing. you charge We can afford to make this guarantee because we know that you are probably being overcharged. Freight rates are enormously complex (over 20,000 changes just last month) and freight companies often overcharge shippers unknowingly. NJS Associates are specialists, distribution consultants. We have saved some of our clients over $100,000 annually in distribution costs. Chances are-- if you spend can save your firm 10 to 20 a minimum of $10,000 each year in freight-- we if an even use you already auditing company. And, because our fee is percent, of more than a the money that we save you. We wont cost you percentage nothing a dime. Dont assume your distribution costs are correct. It wont cost you a thing to have us check it out. It may save you a bundle. Call us today. customers in the area south of Salt Lake, The company employs four people at its downtown location, 179 W. 400 S., and two at the new facility. ASSOCIATES 2161 8. Regent St., Suite 7 Salt Lake City, Utah 84115 phone (801) 485-265-1 |