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Show 11 A NATON-WD- E INSTITUTION-- TUTU No "Sales' In Our 25th Year Li No, we do not hold "salei." g, In our plan of modern "sales" are impossible if the saving! the public are to enjoy every day are real. We shall not depart from of our 25th of tttyer anniversary which will M in effect thb year. silvern rhislsOur 16th Year - ed .sssssw WB n tm- - t Accordingly, I927 li the ' or silver anniversary ytar. 9, it to be celebrated ip a way' hat it fitting to a business thaV hat been builded upon PubUtf, Confidence and Good WUt Durhw a cwarttr Of centnrt of itordceeplnff, 4 lejrrle ft human helpfuinesi h&i woe! tnHlkma of frlendt for our gtoret who wul wtat to celebrate with u. .J we i uaii nu rou ui a a -bv Bn r ax El ' m mm I I m me "From Acorn to Oak 902 1 Nation-wid- e ed lilver Anniversary Offering The one small store has grown into a Institu- of Rogers V tion of 773 Department Stores, serving millions of homes. Silverware High-Grad- e Set of Original, Genuine Rogers Guaranteed Electro Silverplate Tableware Special Silver 26-Pie- ce Anniversary Pattern! A quarter of a century of achievement a period of human helpfulness ... 1st. we will celebrate with or pride and thankfulness, our Twenty-fiftSilver Anniversary with pride for the privilege of serving the American public with thankfulness for the generous response that has come to our effort. Befinning April larger proportions still serving the in and about Kenimcrer, Wyoming, but there has sprung from its applied principles and policies, others to a present total of 773 Depart. Stores, scattered over 46 Statrs. h people t i run IfMWCNIR. i WTO. Since the Spring day in April, .1902, when Mr. Penney inaugurated, in a small and inconspicu- ous n.anner, a Ritail Shopping Service which was destined to become one of Nation-wid- e Helpfulness, a quarter of a century has passed. It has Wen a period of notable growth and eipansion, of winning millions of friends, of serving them faithfully, of basing achievement upon the good will of mutual satisfaction. During all these eventful years, we have been mindful of our responsibilities to the legion of patrons who have contributed and are today contributing, so continuou ily and to generously, in helping to make our Service one not of profit alone but of the confidence that rests on good W!lU Never for a moment hive we knowingly wavered from the responsibility of this relationship. It has always been to ut an inspiration to reach out for greater thirgs, that we might be 1 rared to render Service a which should prove to J! . 1"f(li..l'i7' vs. Not only is that one little Golden Rule Store of 1902 now itstlf grown to far KOMI IV VW Packed in TYPICAL j. c. nsNtr CO. STORE Or TOUiY ....'. be more and more beneficial to the increasing num. bers who come to riXkt I per set All these are children of what we now affectionately term The Mother Store; all happ iy operate in the Service of the public under the name of the J. C. Penney Company. The Founder of this denization Mr. Ja nes C. Penney builded in his pioneer days more enduring and substantially than he knew. His ideals and practices square treatment alike to all always and the extent to which ha packed Value into every Dollar of purthise these constitute the pattern according to which this enormous business has been shaped and which has caused it to grow until it has now become a Nation-wid- e Institution, serving more than 3.000.000 hornet. The dynamic tclective and buying power of the Comp;ny created by its tremendous volume of cjs.ii sales, which in 1926, amounted to $115,682,737.86, gives a aaving power to the public which means much to the thrift tnd to the economic I fe of the people of every community whete it operates a Store, At this milepost in our history, we pause only longcnoughto ex press our thanks to the great American people for their ortin ued confidence and ipn'.-ctio-n of our efforts In their behalf and ... to offer the as "''f -- i nurance that In n-- f t; , it. , the future as in the past we shall ttrive to serve i "v t.l li. . .J ... not only w-but I , V i " better and better with each suc- 'Jin: ceeding business txta rtrt Aio tt rwc day. orric$$, ntr ton mi STORK AT iJSSH els, S'1"" Ar.niv.r..rr &fJelS WgJ 6 778-Sto- re (f&Sm) 1 SugST SheU 1 One of the largest manufacturers of Silver. Plate has liberally collaborated with us in providing a set of Table Silverware as a Memento Silver Ollering for a Great Silver Anniver sary. 26-pie- ce Made and guaranteed by these same world-fame- d manufacturer!, and told the J. C Penn'ey Company way, which, as usual, means Extraordinary Value. The opportunity, we believe, will prove as pleasing to our customers as it is timely and uncommon. T.a. We are exceedingly fortunate In being able to present this remarkable offering in all our 77) Department Stores beginning with lite celebration of our 25th or Silver Anniversary. poons, Table. tpooas las' Forks H.va Rein. The pattern new Silver Anniversary Pattern is beautiful and always in good taste in every home and upon every occasion, but the price- - only $5.90 is so low as to bring the set within the use. . . . You will want to take advanreach of all for every-da- y of this tplcndid opjrtunity. tage This Certificate of Guarantee With Every Set . .'-- . 1h KtlivCS Stainless Steel Knives with Blades that Will Not Stain or Corrode and Quadruplo Silverplated Handles As Long as a Tree Lives - Cortr . Butter Knife g Tablespoons Made of the Higheit Quidity Nickel Silver Metal with Heavy Depotit of Pure Silver art i- 2,e 6 Teaspoons Forks U A free never stops griming until it .!ca l. loii; as there is life in its roots, there is life in its branches. And so it is with a grrat institution of m,ii! 4.tcs as it coiitintirs to rcniier a real helpfulness tu the pdiple uf the vati.u-- i tmtnvjnities w'ltivh i! serves, so long will its growth continue. The JH new Stores of the Nation w Me iniiitiii.n ,( which this Store is a part, to he opened this Spring prior to the Kapler sc.ts'.n, are tnetely an expression of a service given that in.ikes continued growth po.TMe, Out of (nir new liuying Vow rr is your increased saving puwer here. ''"r' tiUtAii,. M"1 , il s r. f III it S jj , ', ' iwM iiitimiiiiini m4 4 s?s tssT 'mm mm w forced Plat. Whs W r IsCr St Whether bought for your own family use or for gift purposes later on, it is a Value to boast of and Silverware that will give the greatest delight to the possessor. If you order by mail, be sure to add 25 cents to cover post. parcel . Ptrfect Satisfaction Guaranteed Without Time Limit by the vs 4 An Extraordinary Memento 1927 A email .dry goods, thoe aifa clothing tore was opened in a email town in the West, serving a few hundred hornet. . TUi possible, 0' This so-call- LL1''"'"' M B"" J - a plani a little later on. Ask in having Juit crossed tbi threshold into another an .year, we with to thank y who by your patronage hrt ' made our continued grow mflepost in the history of our Com pany will not be marked by any departure from our usual policy, which is to say, we will NOT hold a "sale" nor talk about reduced prices, but our great selective and buying resources have been exercised to the fullest for your enjoyment and benefit for this evcat ru w Nation-wid- e was founded in 1902, Btore was oik"H in the Of that year il ""-'- Thii i if Slariincf LowtH possible prices mry day Instead of pcailonally at NakM has been a policy that hai won tnillloni ef friend for the hundreds of Stores of thli countrywide OKIC1XAL I I Friday, April thil plan during the observance J&& Err vj I MURRAY, UTAH n Instead of marking price and down now and then (ok Wiea," our plan ctllt W kin them down aj low at eonalitent with prwaiunf market condition! and then keeping" them down. ; 1 "where savings are greatest store-keepin- fO Mai era |