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Show InpODAY a letter came to my desk that paying many times the cost of paint to X deeply impressed me. It was written repair the damage done by rot, rust and by a woman the mother in a typical decay this winter. American family. Her little home had r? iL e w u , , r , , , , hven at the sacrifice of other things, have been saved from foreclosure by a coat of , , , . , . , ... , , . your house or buildings completely new paint, for which a part of their meager j tvt- Z sa in is had been aid repainted now. INo investment you can savings a een pai . make will pay better dividends. And nothing Those few gallons of fresh paint had so you can buy will make you and your family revived the appearance and enhanced the fee so uplifted and cheerful. I value of the property that the mortgagee if you cannot arrange to do a complete repaint- had consented to renew the loan ... and ing job now at ieSLStgive the badly weathered the little home was saved. piaces a coat or two 0f protecting paint. I could not help thinking of the thousands Look especially, to the window sills, thresh- of homes and buildings that are shabby olds, outdoor porches and steps; the joints and unattractive today due to several years cf porch railings and palings; the bases of of neglected painting; of the millions of pillars; the edges of eaves; the roof; the home owners who, because of reduced gutters and down spouts. These are the vital incomes and enforced economy, have been sp0fS Vvhere water lodges where ice and obliged to sacrifice painting for taxes, in- frost settle where rot and rust attack first. ! terest, assessments, to say nothing of food, ! clothing, heat and other essentials of com- A f ew dollars' worth of good paint, applied fort and health. now, will protect these vital spots will tide i you over this crucial winter. And it will You have seen these paint-starved houses probably save you a much greater expense ! and buildings, as have I. They are every- for repairs and replacements next spring j I I where about you. Perhaps your home is and summer. ! included. TT , ... , i Under existing conditions, you may be I Do you understand what they signify? Do tempted to buy a cheap paint because of j you realize what will happen to wood or its low price. I hope you will not make j metal that is literally naked of paint if these this costly mistake. B j houses and buildings face the attack of t i i u e B . . , - liven on sound lumber, inferior paint is a B 1 another season of rain, snow, ice, and frostr , . r, . , , I ' ' ' poor bargain. But on weathered wood, g Never in the history of our country has which is very porous, such paint is worse I the situation been paralleled. Property useless. It gives you a false feeling of j owners face an added burden of expense security and leaves you without protection. J amounting to millions of dollars for repairs priceg of we1.knowilt established brands and replacements next spring. of paint are now the lowest in fifteen years. And the crisis, in my opinion, will be Enough good, dependable paint can be j reached this coming winterwhen paint of four, purchasedforafewdollarstoprotectall the j five, and even six years exposure to the badly weathered surfaces on your building. weather will be unable to resist the elements Again j repeat, do a complete job this fall j when badly weathered wood and metal if you can But at Jeast do vital exposej j will be easy prey for rot, rust and decay. pjaces before it is "too late." Today the big question facing thousands of yP I j property owners is plain. It is "paint or "j'Vo I pay." Either you must invest a little this fall .CKaY g in new paint or you must take the risk of the sherwinwIluams co. I This message to the property owners of America is spon- j sored by the following paint manufacturers and their dealers: ' ACME WHITE LEAD AND COLOR WORKS LINCOLN PAINT & COLOR CO. DETROIT WHITE LEAD WORKS THE LOWE BROTHERS CO. W. W. LAWRENCE & CO. iO'AH LUCAS & CO., INC. THE MARTIN -SENOUR CO. p PENINSULAR PAINT & VARNISH CO. I t THE SHEJiWIN-WILLlAMS CO. S in |