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Show THE MIDVALE JOURNAl,; Friday, March 25, 1932. *---------------* RIVERTON I 1\ffi.S. Z. T. BUTTERFIELD, Correspondent Rivert.on, Utah *---------------* Mr. and Mrs. Gwynne Page, Mrs. Florence Page, Mr. and Mrs. John I. Wiberg, Mr. and Mrs. Willian 0. Page, Mr. and Mrs. Roland Page, Mrs. Hattie Freeman, Mr. and Mrs. Meredith Page and Mr. and Mrs. Zach T. Butterfield, Mr. and Mrs. Hans Nielsen of South Jordan and Mr. and Mrs. George Whetman of Draper formed a party and were guests at a birthday party in honor of Mrs. Robert B. Seater at Salt Lake Monday. Games were played and a late supper was served to 35 guests. The Seagull girls, assisted by their teacher, Mrs. Aaron Garside, entertained the Presidency of the Second ward Primary at dinner Friday. Covers were laid ior 12. Mrs. Eugene Miller entertained the Ladies' Literary club at her home Thursday. Luncheon was served to Mrs. Edgar Morgan, Mrs. Vern Morgan, Mrs. Thomas L. Densley, Mrs. Clifford Swenson, Mrs. Hershel Egbert, Mrs. Harold Berrett, Mrs. N. K. Thomson, Mrs. Fay Adamson, Mrs. John Hansen Mrs. Roland Page and Mrs. Milton Crane. The Gleaner girls of the Second ward entertained the "Mu Men at a party Friday. Progressive games were played and luncheon was served to 50 guests. Miss Venetta Garside spent the week-end in Salt Lake as guest of Mirss Laura Stokes. Mrs. William H. Freeman entertained at a party Sunday ill honor of Miss Lyda Freeman in honor of her birthday. Luncheon was served to 20 guests. Mrs. Frreman was assisted by Miss Edith Freeman. Mr. and Hrs. Arlyn Garside had as their guests during the week Mrs. George Henderson, Mrs. Thelma Egbert and Mrs. Leonard Brown of West Jordan and Mrs. William Lloyd of South Jordan 'also Miss Helen Lloyd is spending several weeks visiting at their home. Miss Glendon Nielsen was guest at a party at Sandy, Monday, given in honor of Mrs. Griffith Kimball, a recent bride. The First ward Relief society entertained at a program last Thursday ·at the ward house in honor of the nineieth anniv&rsary of the organization. Luncheon was served to 100 guests, many of them from out of town. Special guests were Stake President Almon T. Butterfield and Stake Relief Society President Mary Pixton. :'in the evening a play was presented, under the direction of Jennie Morgan. The Second ward also held a social in the afternoon and at night presented a play, after which they served midnight supper to the cast of the play. Mrs. John OJiver entertained at a birthday party in honor of her son Ernest's sixth birthday anniversary. 1\.1r. and Mrs. Frank Jones had as their guests during the week Mrs. Joseph Stone, Mis.s Lenora Stone 1 Miss Nadine McQui vey and Miss • Zella Stone of Salem, and Earl Whitaker and children of Garfield. Mrs. Florence Page entertained at dinner Sunday in honor of Mr. and Mrs. Eldred Hamilton, the occasion being her wedding anniversary. Mrs. Archie Latimer and the em.. ployes of the Salt. Lake costume company entertained at a party last 'l'hursday in honor of Mr. and Mrs. Johnsen's birthday anniversaries. Beulah, Mrs. Axel Lundquist, Mrs. Henry Jensen and Mrs. Glen Smith attended a party in Midvale Thursday afternoon at the home of Mrs. Joseph Lloyd, given in honor of her daughter-in~Iaw, Mrs. Ivan Lloyd. Games and luncheon were enjoyed. Mrs. Gertrude Squire attended a dinner party in Salt La.ke Thursday evening of last week given in honor of the 70th bir.thday anniversary of Mrs. Emma H. Jensen, wife of a.s, - - - - - - - - - - - -- --·X· sistant church historian, Andrew Jensen. .... rv.utS. LYDIA BATE;MAN, Mr. and Mrs. Earl P. Bateman enCot·respoudent tertained at dinner Friday for Mr. !I Phone Midvale 75-RS and Mrs. Albert Dimond, Mr. and Mrs. Hugh Finlayson, and Mr. and :h.fr. and Mrs. J. R. Sabey announce Mrs. Owen Horne and two children. the engagement of their daughter, Mrs. Atkin McAlllilter and daugGrace, to Harry Jeffries <of Salt La~e, hter, Jane, are home after spending son of Mr. and Mrs. W. R. Jeffries a week at Santaquin. of Pocatello, Idaho. Mr. and Mrs. Hyrum Shulsen and Mrs. Leland Richardson entertained family visited Mrs. Shulsen's mother, Friday aftern.oon in honor of the 7th Mrs. Hannah Spencer at Bluffdale, birthday of her daughter, Marjorie. Sunday. Games and luncheon were enjoyed by Mr. and Mrs. E. M. Bateman and the folowing, Jimmie and Bernice At- sons, Horald and Kieth, spent Friday wood, Betty Ray, Mary Alice Black- evening with Mr. and Mrs. Lamar ett, Vaudis Lundquist 1 Fay Morris, Burkinshaw at Sandy. Hope and Merrill Yates, Helen, Marie Mr. Hyrum Beckstead wa.s dinner and Eleanor BateJ,llan, Rhea Fay guest of his daughter, Mrs. Ben Beckstead, Luana Egbert, Kenneth Bchmidt of Midvale, Sunday. Pender, Donna Bennett, Wanda PearMr. and Mrs. Ross Miner and cbilso~ Marjorie, Lois and Darwin Rich- ru·en left Tuesday for Springville to ardson. visit relatives. Mrs. Nettie Christensen, James A. Mr. and Mrs. Alberta Buckley entertained at a dinner party Tuesday Bateman and Ezra Bateman motored in honor of the birthday anniversary to Brigham city Wednesday and atof Mr. Buckley's mother, Mrs. Elzina tended the .funeral services of Mrs. Buckiey. Covers were laid for Mr. Susan Watkins Johnson, 83, wife of and Mrs. Alonzo Buckley and chil- . L. P. Johnson. Mrs. Johnson was dren, !,.ester, Marvin and Don P., Mr. sister of Mrs. Saphrona Bateman, and Mrs. Hugh Buckley and children, formerly of this ward. Kalvin, Beulah and Bruce, Mr. and An Easter cantata will bepresented Mrs. A. Buckley and children, Delbert in the ward chapel Sunday evening, and Barbara, the guest of honor and March 27, by the returned lady misBurdette Tuttle. sionaries from the Eastern States Mrs. Mary Shields and daughter, mission. It is sponsored by the Relief Utahns, left Monday to make their Society. home in South Jordan. They are The folowing members took part on leaving soon for Idaho where they will the program Sunday night sponsored spend several weeks visiting relatives. by the Genealogical society under the Samuel Tuttle is spending the sum- direction of Paul Steinfeldt. Several mer at Sollao, Utah. Francis N. Tut- musical selections were given by Wiltle is expected home soon after spend- Ham Newman and company, short ing four months in Chicago attending talks by Mrs. Vila Stohl, A. 0. Methe Coy.ne electric school there. Mullin, Vern Jensen, Dell Haun, A. J. Mr. and Mrs. Zeno Adams of East Sabey, Melvin Cook, Emma SteadMidvale are receiving congratulations man, Mrs. Thelma Egbert, Mrs. Freda. upon the birth of a son. Mr. and Mrs. Burmester and Lynn Hart. Adams were formerly of this ward. Ben McAllister is spending the *---------------·* week in American Fork with his uncle, A. D. McAllister. Mrs. Millie Richie and daughters, Ml,S. RACHEL FORBUSH, Vinnie and Juanita, of Salt Lake were Correspondent special guests at the home of Mr. and Phone- :Midvale 280~W Mrs. Hyrum Jensen during the week. Mr. and Mrs. Vern Jensen and chi!Mrs. Joe Jacobsen and Mrs. Ivan dren, Mr. and Mrs. Bert Buckley and Glover and children spent Wedensday family visited relatives at Bountiful, afternoon as guests of Mrs. Ol!ve Sunday. .. Vandervun of Midvale. Miss Florence Jorgenson of Castle Mrs. Marvin Beckstrom visited Dale, Miss Zelia Harding of Burley, Thursday afternon with her sister, Idaho, Miss Lois Wooton of Bingham, Mrs. Dave Martin of Third East. · A w·1 f c h v Miss gnes 1 son o ac e alley Relatives of Mrs. Clyde Swenson of left Saturday for their homes after Sandy entertained Wednesday evespending the winter here teaching ning honoring her birthday anniverschool. sary. Mr. and Mrs. Irven Swenson Mrs. Lizzie Simpers of Murray of East Midvale were honoring the spent the week-end with her sister, guests. Mrs. James A. Bateman. Mrs. Minnie Saisbury of Sugar Mrs. John Yates and daughter, City, Idaho has been visiting recently * WEST JORDAN 1·* * E AS T MIDVALE * I or A dvertising? NNUALLY, America spends about 2 bi!lion dollars for advertising, Who pays this billmanufacturer, dealer, consumer? None of these. Advertising pays for itself! Countless specific proofs qn be found that advertising lowers the cost of goods to the consumerstimulates consumption, speeds up production and creates enough additional wealth to pay its 2 billion dollar bill many times over. We could compare advertising with a high-speed truck which a manufacturer uses, instead of an army of messenger boys, to deliver goods to his customers; or to a labor-saving machine which speeds up production and A ., reduces costs. To illustrate further, a recent study of comparative price trends of advertised goods and of unadvertised goods between 1913 and 1930, according to a recent study made by the Advertising Federation of America, showed that the average price of those groups of commodities affected by advertising bad increased by I 0 percent, as against a 20 percent price increase for all commodities combined, including both advertised and unadvertised goods. Moreover , it can be conclusively shown that the percentage of adver- tising cost to the total price of all merchandise sold is negligibly small. In 1927, according to government figures, the annual gross sales of all corporations was 142 billion dollars. Our 2 billion dollar advertising bill in that year was, therefore, less than one and one-half percent of the total sales. In othet words for every ten dollar purchase we make, we pay the nominal amount of 15 cents for advertising! So we stop once more to ask: Who pays for advertising? No one could possibly pay for the manifold blessings it has brought in its train! There is no black magic about it -only a marvelous economic paradox by which you reverse one of the oldest of adages, making it possible for you to have your cake and eat it too. In these days of business timidity, advertising is the Moses to lead us out of the wilderness of fear. We have plenty of productive facilities. What we need is consumption, and one of the greatest urges to consumption is increased advertising. UTAH STATE PRESS ASSOCIATION in cooperation with • • Advert ising Builds Business and Protects the Consumer *--HE--R-R_IM_A_N_ _ * 1\ofRS. SPENCER MU.J.ER, Correspondent R. F. D. No. 1, Riverton *----- -- - -- - - - - - - * Mrs. Terris A. Ingram entertained at a candy party at her home Wednesday evening of last week. Her guests were Mrs. Jeanette Crane, Misses Marjorie and Barbara Crane, Miss Thelda Freeman, Miss Pearl Eastman, Miss Arlene Bodell, Miss Blanch Freeman. Miss Clara Pace and Miss Ruth Ryan of Payson were the breakfast guests of Mr. and Mrs. Spencer Miller Thursday. Mrs. Oz:-sen Freeman entertained at a dinner party at her home Monday in compliment to Mrs. Oliver Miller and Mrs. Olive M. Day of Draper. Covers Junior girls of the M. I. A. of East were laid for eight. Midvale, under leadership of Mrs. Marvin Beckstrand rendered a and b Miss Ruth McGuire of Draper is the chorus numbers at the East Jordan house guest of Miss Oliver Miller this Stake Union meeting held Sunday at week. · Jordan high. Mr. and Mrs. John A. Miller enterMany East Midvale people were in tained at a theater and dinner party attendance at the Genealogical con- in Salt Lak~, Saturday. Their guests vention and Pageant, given by Genea- Were Mr. and Mrs. George J. Miller logy workers of East J'ordan stake and Mr. and Mrs. Cecil 0. Poore. at Crescent, Sunday. -:1i"e Herriman camp, Daughters of Mr. and Mrs. Lavar Heugley and Jtah Pioneers, will meet Wednesday, little son, Wayne, of East Millcreek March 30, at 2 p. m., at the home of visited saturday evening with M.r. Mrs. Walter E. Crane. The meeting and Mrs. Harold Bishop of East Mid- is advanced one week on account of vale. general conference in Salt Lake being held in April 6. All interested are Mr .and Mrs. James Brady and Mrs. cordially invited to attend. Robert Milne, Sr., were Sunday dinMr. and Mrs. Gerald Stone and ner guests of Mrs. Emily and Mr.s. Agnes Mounteer of Salt Lake. children, Conrad and Juanita, were the dinner guests of Mr. and Mrs. z. Mr. and Mrs. W. H. Thayne and Stone and family of Riverton, Sun· Mr. and Mrs. Clifton Thayne of Provo d ay. were week-end guests of relatives of East Midvale. Miss Bliss Fraser was the guest of Miss LaRue Peterson of Lark, last Mrs. Amy Knowles will entertain week. Friday at her home on Center street Mr. and Mrs. Spencer Miller enterfor members of the Art club. Mrs. tained at a supper party at their home S. M. Bradley of Salt Lake will be Monday evening in compliment to assisting hostess. Mrs. Olive Miller and Mrs. Olive M. Officers of East Midvale ward relief Day of Draper. Covers were laid for society wish to announce there will six. be no relief society meeting Tuesday Mr. and Mrs. David Bigler of Pay~ of next week at East Midvale. son were the guests of Mr. and Mrs. Mr. Allen Greenwood, son of Mr. Walter E. Crane, Thursday of last .. and Mrs. John Greenwood of Murray, week. Mrs. Glen A. Freeman and Miss who is convalescing after two serious Bliss Fraser are visiting in Salt Lake operations is spending a few days at this week. the guests of Miss Ruth the home of his grandmother, Mrs. Butte.rfield and Mrs. Cinda Ayers. Annie Greenwod of East Midvale. His Mrs. Olive M. Day of Draper is mother, Mrs. John Greenwood spent visiting her mother, Mrs. Olive Miller, Wednesday with them. Mrs. Harold Bishop and children this week. Mrs. Sarah J. Butterfield is visiting visited Wednesday with Mrs. Del her sister, Mrs. Maryann Orgii of Rogers and family of Murray. Riverton, this week. Mrs. M. W. Cutler of Salt Lake visited Monday with relatives of East .Midvale. Mrs. Cornelia Clayton, who has spent the winter with realtives in Salt Lake is visiting here indefinitely with Mr. and Mrs, R. H. Clayton. Mr. and Mrs. Andrew Swenson were Salt Lake visitors Saturday. Mrs. Lucy Dumas and children of Midvale visited Thw·sday with Mrs. Thomas Allsop. Mr. and Mrs. zeno Adams announce the birth of a baby boy. l 1· FORESTER ANNONUCES GRAZING FEE SCHEDULE United States Forester R. Y. Stuart has announced the policy to be folowed in the application of Sec~ retary Hyde's decision to reduce the grazing fees on the National Forests for 1932. National Forest permittees will be allowed to go on the Forest range the coming spring under permit issued by the Forest Supervisor without the payment of any grazing fees. The Forester has announced that the firstwhalf of the 1932 fees are waived and consequently no fees for the year need be paid until on or before Decw ember 1, 1932. "This should be of great help to the stockmen concerned as there will be but little money coming in for livestock men between now and the opening of the grazing season," said Mr. Winkle1·, Assistant Regional Forester in charge of Range Management for Region 4 at the Qgden, Utah, office. "About 800, or 8 % , of the stockmen who used the Fore,st ranges of the Intermountain Region during 1931,'' Mr. Winkler states, "are delinquent on the last half of their fees for that year. Settlement of such delinquent fees must be made before a permit in such cases will be issued for 1932. The Forester has announced that such settlement c&n be made by regular cash payment or, in the absence of cash payment, a note will be accepted by the Forest Superivsor bearing interest at 9% from date of delinquency which would be in most cases from December 1, 1931, until paid. "All notes so taken," Mr. Winkler states, "will be made to fall due not later than November 30, 1932." ''The reduction in fees," Mr Winkler states, "is in recognition of the existing emergency confronting the stockmen as a result of the past season's drought and the heavy snow of the present winter which has forced the purchase of a.n unusual amount of feed to provide for the stock. The reduction in fees as on emergency relief measure is fully concurred in by the Forest Service.'' --=----========_:____,* UNION I "Y" University Sets MRS. RACHEL FORBUSH, Correspondent Phone Midvale 280-W I * Members of the Relief society and Old Folks committee very delightfully entertained Thursday, March 17, at the Union recreational hall, honoring the old folks and widows of Union ward. A hot dinner was the first number on the program and was VEtrY much enjoyed by all present. A splendid program followed. ' .., Mr. Frank and Mrs. Charles and Mrs. Bird and Bird, Miss Mr. Vivian Bird of Salt Lake we,re guests Sun~ da.y of Mr. and Mrs. Claude Bird of Union avenue. * * ' r I ~.!Jr {:~~~ives of East Midvale and Flowers for the honor guests were presented by Mrs. Amy Knowles of East Midvale ward and were very much appreciated by the committee in charge and by all aar.embled. Mrs. Elfreda Jensen, Jennette Muir and Lucy Godfrey of the Relief society stake board were in attendance. Mr. and Mrs. Horace W. Burgon were guests at a house party Saturday evening at the home of Mr. and Mrs. Horace Burkinshaw of Sandy. Twenty guests, teachers of Sandy schools, enjoyed a picture show at the home. Refreshments were served. Mrs. Verna Mounteer returned to her home last week aftr undergoing an operation at a local hospital. Mr. and Mrs. Marian H. Mower of Mill Creek were Sunday dinner guests of Mr. and Mrs. Jtuben Forbush. Mrs. Emmie Nicol visited Thursday with Mrs. Lester Forbush of East Midvale. Mr. and Mrs. John Leyland are rejoicing over the arrival of a baby girl. Mr. and Mrs. Jacob Griffiths, Jr., of 'cottonwood are comfortably located in the old Griffiths home on Union avenue, wbere they will permanently reside. M.rs. Carrie Coomber was hostess Friday to members of the Unity club. Mrs. Chester Baker, Mrs. Clyde Soffe, Mrs. Rose Greer, Mrs. Earl Evans, Mrs. Clarence Sharp, Mrs. R. H. Clayton, Mrs. Walter Berrett and Mrs. Lester Forbush enjoyed the afternoon. Mrs. cbomber was assisted in serving by her daughter, Mrs. Keitb Casper of Salt Lake. Horace W. Burgon accompanied 40 Sandy Junior high pupils on a tour of Salt Lake, Wednesday of this week. Miss Virgie Green, daughter of Mr. and Mrs. George Green of Union, entertained the Seventies quorurp. of the Cottonwood stake with tap dancing at a social held Wednesday evening at Millcreek. Miss Green is becoming very efficient at dancing and has been called upon quite frequently re· cently to entertain with this art. Horace Burgon, Jr., is spending this week with his sister and family, Mr. and Mrs. Lon Pack of American Fork. Mr. and \.Irs. George Green have received a very encouraging report ?f the labors of their son Farace, who lS filling a mission for the L. D. S. church in the Eastern States. Mr. Green has labored for 17 months and is at present the district president at Paterson, N. J. His activities have given biro the highest average. Elder Golden Benett, son of Mr. anc;l Mrs. Orson Berrett, also of Union,. 1s secretary of the branch over ":hict:- Mr. Green presides. The followlllg lS . an extract from the Paterson Everung news of January 23: "The story of bow the pioneers met a real depression in 1847, the measures the~ adopted to overcome it, and other mterest~ ing features will be told by ~der Forace Green at the regular servlCes of the Church of Jesus Christ of Latter-day Saints tomorrow in the Astor Conservatory at 10 a. m." Mrs. Keith Casper and little daughter, Marilyn, of Salt Lake, visited Friday with Mr. and Mrs. Fred Coomber. MOCO 13-Plate BATTERY Later Opening Date The date for the opening of the spring quarter at Brigham Young university has been set for March 21st, one week later than the opening date for the same quarter last year, according to Dr. Franldiu S. Harris, President of the University. This change is due to the fact that the school year commenced later in the fall at the University than was the case the year before. The quarter will end June 8th. In view of the fact that many people are unemployed, the Institu· tion is expecting that a larger number than usual will take advantage of the educational opportunities offered in the spring quarter. SPEAKING OF LIFE INSURANCE Cannot be stolen; cannot burn; can never Pe anything but an asset; is guaranteed to be wortk more tomorrow than it is today; can be purchased upon the easiest, most perfect · payment plan ever devised. For details, see $4.95 With your old battery in exchange GUARANTEED C. J. Ridd Motor Company De Vaux and Hupmobile Sales and Service J.J.CRANE Representing Metropolitan Life Insurance CUtnpany Phone Mid. 219. 43 E, Center Mid. 205 Pioneer Street Friday and Saturday, March 25 and 26 RICHARD CROMWELL, NOAH BEERY AND SALLY BLAINE -m- "SHANGHAID LOVE" A SENSATIONAL SEA MELODRAMA Sunday and Monday, March 27 and 28 "THE GREAT LOVER" -With- ADOLPHE MEN.TOU, IRENE DUNNE, ERNEST TORRENCE, NIEL HAMILTON, BACLANOV A Tuesday, Wednesday and Thursday, March 29-30-31 Eddie Quillan -in- NIGHT WORK with SALLY STARR AND FRANCIS UPTON |