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Show THE MIDVAlE JOURNAI.; Friday, February 26, 1932 MercolizedWax I fhafWin , Keeps Skin Young udinated. 'Fina~e~~olllllted •hn Ptl<!l oa WI til. oU dnfeota •ncb .. Dim plea, li...v apots, tan and beoiklos di..JJM&l'· SkiD ia tbeo lOft aod vdvety. Your faoolOQb)'!W'S¥0~. Meroolhed W.x briop out tho hidde.o buuty of :votU' ll.k:Ul. T• remove wrlnkl n uao one Otmee Powdered Suollte di.wv&d in Glle-h..ll p.lot wi~ huol. At dru& st.ota. Ge~an ounr:tt~~o~:~d ~JM Orthog raphy Frederick spelled badly and r e. ceived very poor grades. One day he r,eturned \VltU n paper well sprin· kletl wfth the usual ct·osses. His mother looked 1t over. ((pROSPERITY I.S "RETUR.NIHG'CON1TTHROW IT "Hoo.-e is one word marked wrong that ls rfght,'' she sald. uNo, she h'"Uows," replied the lad lN REVERSE J ·~ .,. hopelessly. "You must show 1t to your teacher, anyway," satd his mother. Frederick did as he was told and returning to his mother, reported: •'She was right/' he said, "she saya that k-n-e-\v doos not spell canoe." When • TEETHIN G HIM FUSSY m a kes One ot the most Important thing• yon can do to make a teething baby comfortable Is to see that little bowels do their work of carrying oft waste matter promptly and regular~ ly. For thls nothing Is better than Castorla, a pure vegetable preparation specialty made for babies and chlldren. Castorta acts so gently you can give It to young Infants to relieve colic. Yet it is always e1l'ect1ve, for, older children, too. Remember, Castorla contains no harsh dru.gs. no narcotiCB-t.s absolutely barmles.s. Wh·en your baby Is trettul with teething or a food upset, give a cleansing dose of Castorla. Be sure you get genuine Castorla with the name: ASPIRIN BEWA RE OF I MITATIONS ~ CASTO RIA l ooK for the name Bayer and the C.ood Word for the Sparrow Field in,~estlgators of t'he Pennsyl~ vnnia state game commission have discovered that the English sparrow, commonly regarded as nothing but a pest, has some economtc value. They ·. reported that the sparrows attack an1, eat the Japanese beetle, plant pest that bas cause considerable damage In infested areas. word genuine on the package as pictured above when you buy Aspirin. T hen you'll know that you are get• ting the gemtine Bayer product that thousands of physicians prescribe. Bayer Aspirin is SAFE, as millions of users have proved. It dpes not depress the heart, and no harmful after-effects follow its use. Bayer Aspirin is the universal antidote for pains of all kinds. Neuritis Headaches Neuralgia Colds Lumbag<> Sore Throat Rheumatism Toothache Genuine Bayer Aspirin is sold at all druggists in boxes of 12 and in bott les of 24 and 100. Aspirin is the trade-mark of Bayer manufacture of monoaceticacidester of salicylicacid. !Pli tter" and Lincoln himself set current r--.. N ' Reildy for the Plunge urs this the bralte?" she asked. 11 No," he replied, as he adjusted his halo. By ELMO SCOTT W A T SON 0\V that tile Presidential campaign is beginning to warm up, the sloganeers will soon be busy Inventing apt and easily-remembered catchwords with whleb to charm Ute eur of the voter. Already senatorial groups in both parties haYe chosen from those submitted in a recent contest mottoes which t1tey hope will advance the cause of their standard-bearers-the Rubs on oil ••• gets Democrats with their "llee-hnw I We're coming back!'' and the RepubliP right away Ucans with their "Prosperity Is Returning-Don't T here's nothing like good old St. J acobs Throw It in Reverse!" .A.nd aJreatly there are Oil fo r relieving the di.ssentJng opinions to t11e value of both slogans, aches and pains of ..::..· : both of which have been characterized ns "unN euritis, Rheuma· · ·· .. : ·· impassioned, uninspired and uninspiring." So it t ism, L umbago, Backache, Neuralgia would seem that tJ1.ere's still a chanc;e to. coin or sore Muscles. You rub it on. Witha phrase which wUl pJay its part in electing our out burning or blistering it~quickly next President and, if we may judge by past d raws out pain and inflamma.tion. R elief comes before you can count. 601 history, that slogan may be brought into being Get a small bottle from your druggist. at the most une.-..::pected time and under the most una.--pectetl clrcmustances any time between A little man can attract as much now and November S. attention as a big one when it comes IIow potent a slogan may be in winning for to punching and punishing an auto- a Presidential candidate (and also for losing mobile horn. one!) Is easily seen by an examination of AmerIcan political history. TJ1e first effective use of the campnl~n slogan was a way back In lSOO when the Republican pnrty (which later became the Democratlc) raised Ute cry of "Equal rights for all: special privileges for none !'1 in protest against the aristocratic tendencies of the Federalist pa.rty and swept 1'homas Jefferson Into office over John Adams, who \Vas a candidate for re-elecUon. Then followed 24 years of rule by the "Virginia dynasty"-Jefferson, Madison and :Monroe Easy to do this quick way -a.nd the Federalist pm·ty disappeared fr9m U1e. scene, leaving only the Republicans, who now Don'tdye hair. Science has discovered called tllemselves Democrats, with various faca quick, simple way to darken gray tions within the party. In 1824 there were four hair naturally-so nobody can telloutstanding candidates-John Quincy Adams, r estore its original shade safely and secretary ot' state; William Crawford, Monroe's as easily as brushing. It makes the of the treasury; Henry Clay, a secretary his hair healthy. Finest way known to house of representati-ves, and the of member get rid of gray hair, as thousands Andrew Jackson, a member of tbe senate. testify. Try it. Pay druggist only 75¢ & for a bottle of WYETH'S SAGE In the election Jackson led in both the popular SULPHUR and follow easy direcand Ule electoral vote but did not have a mations. Results will delight you. jorlty. So the election was thrown into tb~ ot representatives nnd there Clay threw house It may be your teetb, afteL· all, thnt his support to Adam~. re~ulting in his election. nake so much trouble. You chew too When the new President Adams offered Cla,y the uucb food with thero. post of secretary of state, Jackson aaherents raised the cry ot "Bargain and Corruption !" They kept thot slognn warm for four years and in the election of ,1828 it he1ped Jackson defeat •m chest or and sent him to the White Uouse, there Adams ISTRESSL'<G cold to stay for eight years. In the meantl.me the t hroat--that so often leads to something serious-generally responds ' Vhig party had been formed but 1ts strength to g_ood old Musterole with the first in the 1832 campaign was divided a.nd Jackson application. Should be more effective i£ again was an easy winner. QS"cd once every l1our{or five hours. \Vhen "Old Hickory" was through with befng This famous blend o oil of mustard, he passed bis mnntle along to his President t:amphor, menthol anJ other helpful in• state, Martin Van Buren, who was of secretary gredicnts brings rel.ief naturally. Mus-elected in 18..'-UJ over four Whig candidates, on~ terole gets action because it is a sdenciljt! *fcounter-irTitantu -not just a r>alve ot tbem, 'Villiam Henry Harrison. Then came - it penetrates and stimulates blood the famous ce.mpai~n of 1840 when a slogan very circulation, helps t<G draw out infectiori. definltely won an election. This time one of the and pain. Used by millions for 20 years.. defeated \Vhlg candidates of the previous &ecRecommended by doctors and nurses.. tion was swept 1nto of:tlce on a platform of sloTo Mothcrs-Musterole if also and songs. gans mode in milder form for babitu Chl:Askjor tmd small children. Atratrs had gone bad]y for Van Buren during dren's Musterole. his four years. They had been four years o.f ''continued executive autocracy, o.f undiminished o1ficlnl partisanship, ot locrenslngly violent in~ terference with the ·f:lscal system of the nation, ot unrelenting administrative abuse of power." There had been a panic anti Van Buren was pro-posing measures which mfgllt upset the .financial stabtUty of the nation. ThPn. too, thl.s P.resld~nt who was supposed to be an upholder of Bedridden with Rheumatism DARKEN GRAY HAIR NATURALLY STOP THATCOLD• D I democratic ideals had become considerable ot an aristocrat. So wl1en the Whls.s nominated the type of man that Andrew Jackson had once been-a frontiersman, an Indian fighter and a military hero, the natJon was ready to turn (to state it paradox~ lcally) from a Democrat who was an aristocrat to a Wllig who was a democrat. Unwltting1y a Democratic newspaper gaYe the \Vhig candidate the greatest boost lt could posslbly have given him. Sneering at bis intellectual caliber (which admittedly was small) tt said, "Give hJm a barrel of cider in a log cabin the remainder ot his life." And what a godsend that was to the Whigs 1 Immediately the log cabin and t'he hard cider barrel becs.me their symbols and Harrison's Intlian~fightlng recoi;"d furnished them the ringing war cry of ''Tippecanoe and Tyler, Too!'' Just for good measure they threw 1n a few pointed remarks at Van Buren, such as "Van, Van is a Used-Up Man" and ""W ith Tip and Tyler We'll Bust Van's Biler." They also anticipated the "full dinner pail" appeal to the voter with "Van's Policy: Fifty Cents a Day and French Soup: Our Polley: Two Dollars a Day and Roast Beef.'' Four years later the campaign witnessed not only the appearance of the first "dark horse" in a Presidential campaign but also anot11er telling slogan. The "dark horse'' was James K. Polk ot renness-ee and the slogan was "Fifty-Four Forty or Fight I" At that time the United States was involved in two disputes~ one with Me.xtco over Texas and the other with Great Britain over the Oregon country. 'l'he Democrats stood for ''reoccnpation of the Oregon country and re-annexation of Texas." The Fifty-Four Forty or Fight" represented the nortbern boundary 11.ne which the United States demanded-54 degrees, 40 minutes, nort"h, latitude. What we actually got (and not by flghting either, but by arbitration) was 49 degrees. So the slogan didn't mean so much after the election, but It did play a vital part in deciding the election in Polk's favor, as did tile slogan "Polk and Texas; Clay and No Texas" Jn regard to the Te..·ms question. In the war with Mexi('Q which followed so soon after Polk's election one ot our victorious generals was Zachary Taylor and from an Jncldent in the battle ot Buena Vista came a slogan which helJ.)ed elect Taylor President in 1848. It was the famous 61 A little more grape, Captain Bragg" which struck the popular fancy as being just what a great mllltary commander would sny under the circumstances. 'Vhat he actually dld $ay on that occas.lon was the lacontc "Give 'em bell!" But that didn't matter so much as tbe fact t11at tbe combination of the ''grape" slogan and his popular nickname of ''Old Roug1;1. am1 neady" (so reminiscent of "Old Hickory" and uold Tippecanoe") bad much the same appeal as fhe Jackson combination and the Harrison com· binatlon of slogan and nicl>.name. In the same year was born a slogan tbnt crystallized 1n popular phrfl,seology the most fateful movemf:>nt in American history. It was ' 1Free Son, Free Speech, Free Labor and Free Men," taken from a pl:ink in tbe platform of the Free Soil party of 1848, t'he forerunner of the Republican party that nominated and elected .~braJ:lam Lincoln In 1800. The ~t!rrlng campaign of 1860 was fruitful i;D t;lognns, as tt was one of the bitterest in our history. Among tbem were, "Millions for Freedom, Not One Cent for Slavers," "lntervention Is Disunfoc." •·Popular Sovereignty and National Dt=~ion,'' ''FrP.e Homes tor Free Men," '"l'he Constitution and tbe Union, Now and Forever," ''Let Llberty Be National nncl SlaYery Sectional," and seores ot others, on both sides of the slave-ry conrroversy, In .similar appeallng strains. Numerous catch pnrases werEwoven about the tltle "Old Abe'' and "The Rail- a nu11. ber ot dignltied political maxims tbat were adopted as slogans by the orators, sUch as "A House Divided Against Itselt Cannot Stand" and ••slavery Is a Moral. Social and Political Wrong." Grant's famous "Let Us Have Peace" wo.s used to good advantage as a alognn in electing the 11 Ma.n from Appomattox" but the corrnptlon which marked his two admlnlstrations provided the Democratic oppone·n ts ot his successor, Bayes, with the best possible type of slogan. So ..Tilden n.nd Reform" echoed throughout the campalgn In 1876 as a powertul rallying cry tor the Democrats. By all the rules ot slogan logic, the brevity and the force Of that slogan should have won for Tilden but election boards and an electoral commission decided otherwlee. In the campaign ot 1884 there was a case of history repeating itself in tb.at, just as in the case of Harrison and the Whigs in 1840, Cleveland and the Democrats pi-ofited by n blunder made by the opposition. In that yenr Blaine was the Republican candidate nnd his Presidential aspirations were favored by his nick· names of the "Plumed Knight" and the ''Rupert of Debate" as well as by tbe tuneful quality ot tbe rallying cry of 1 'Blaine, Blaine, Blaine of 1\Inlne... These were offset, however, somewhat by "Nosey Blaine,., <~~I'he Tattooed Man" and 11 Jim, the Penman," the latter referring to the famous Mulllgan Letters. But the fatal blow to his chances was struck when an enthusiastic Blaine supporter, Rev. R. B. Burchard declared in a speech that aU conscientious Americans should vote the Republican ticket because the Democrat's stood for "R"um, Roman.ism and RebelUon." Blnlne owns present at tbe time but did not bear biro distinctly enough to realize the gross error nnd to repudiate this _slur noon t.'he religious belief of millions of .A.merlcnns. So the slogan which the Itepublfcans bad attempted to tack on the Democrats proved to be a boomerang and aided in defeating their candidate. Cleveland's first campaign contributed "'The Man of Destiny" and 11 Tell the Truth" to the slogan stock, both of whlcb had a strong appeal to the voters. 'l'he tariJf campaigns were prolific with s1ognns -among tbe mm;;t telling ones were "Protection and Prosperity," "Free Trade and rauperizerl Labor" and "Free Trade and the Destruction ot American Industries," which the practtcal Mark Hanna boiled down into the vote-getting slogan of ~'The Full Dinner PaiL,. William Jennings Bryan, who is associated In most Americans' memory with Clay, Tilden and Blaine as men "who just missed the Presidency," had a strong slogan-strong in its brevity and Its capability of being easily remembered-in his "Sixteen to One." But 1t wasn't strong enough to wln the election for him the first time he tried and he never was able to get another wblch brought' him any nearer to the White House. Sometlmes a slogan wlU have a "kick-back" ~.t..fter it has aecomplished its purpose. There is no doubt but that "He Kept Us Out of War" helped re-elect Woodrow Wilson In 1916. And then fate decreed that with six mont'hs after his election we sh'ould be "in" and not uoutn of war. ••Too Proud to Fight" was another phrase that haunted him. As for the slogans of recent years, they are too familiar to most of us to need much comment. War-weary America turned ~'Back to Normalcy'' with W'a.rren G. Harding 1n 1920. In 1924 when the Democrats hoped that it was restless under Republican misrule and bot for a change, they learned tbat it had decided t'o "Keep Cool With Coolidge'' ln~tead of vote for "Better Days With Davis." In 1928 the Democrats, weartng a brown derby and singing ••The Sidewalks of New York" asked America to remember' Us "liJight Years of Wall Street" and to "Give linin Street a Chance." But Instead of heeding this ndvtce .Ame1·1ca voted for ''Boover and Prosperity.'' What slogans America wDl be repenting this year will depend upo~l who is nominated at the nvo conventions in Chicago next June and which will be the better of the two slogans wlll be decided at the polls in .Novembel'.. (@by Western Newepa.per llofon. ) Depreaaion Chat '1 cnn remember when butter wa1 80 cents a pound and eggs were 60 1 cents n dozen." "Y eh, those were the good old days!" VVidespread Secret Tbeir engagement Is a secret.'' "So everybody Is saying.''-Ghen~ dal Mangwa, Tokyo. 11 Throat and Bronchial Trouble Overcome Ogden, Utah-11 1 have had quite a lot of throat and bronchial trouble, would have spells of bronchitis some of which were very severe. I would be left with a cough and choke up with phlegm," said Mrs. · · T. M. WelJsof 1071 Sulven Ave. "I took ~ Dr. Pierce's Golden Medical Discovery and it has entirely rid me of this trouble. I have never had a spell of bronchitis since taking this medicine. I have also advised others to take it, and they have been greatly helped.'' All druggists. For free DU:dJea1 advlee wl"lte to Dr. PJerca•• CliDh:, Dufl"o.lo, N. Y., ntlng !J1mptom blank wrapped whb eve..,. bottle oC Dr. Pierce's Discovery Fashion's Slave Fnlr Patient-What would you ad- vise me to do, doctor? Family Physician-Either go South for the winter or else put on more clotbes.-Bost'on Transcript. Young people of todny enjoy lib~ e.rties that young people have never enjoyed before Jn all history. Salt Lake City's "J!t{ewest Hotel HOTEL TEMPLE SQUARE 200 Rooms 200 Tae Batho Radio connection in every room. RATES FROM jl1.50 J __ :.:toppruite Momw• TaHrrutch ~ST C. ROSSITER, Mgr. • |