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Show Thursday, February 12, 1931 THE l\IIDVALE JOURNAL Retailers Hold Key To Better Business MDVALE JOURNAL Vernon Gray, Editor • • --•• Do You K1Z07i)? --•• Friday and Saturday, February 13 and 14 • • • • • • • • • • • • • •• • • • • • • • NEW YORK CITY (Special)Earl C. Sams, president of the J. C. Terms of subscription, per year {in Penney Co., put the solution of the advance l, $1.00. present industrial situation directly up Entered as second class matter at to retail merchants in a statement the postofficc nt Midvale, Utah, under made here today, in which he said, "I.f retail merchants throughout the Act of March 3, 1879. country would forget what they paid for merchandise now on hand, would ADVERTISING R-ATES Display, per column inch .............. $0.35 reprice it to the public on the basis Readers, per line .. ....... ................. .10 of a fair profit on the replacement cost of the same merchandise in toModern Job Printing Department day's market, and then would get maintained. All prices based on the back of the new prices with an aggressive advertising and selling camFranlding Printing Price List. paign, they would furnish an impetus All business correspondence should to returning prosperity which would be addressed t.D the Midvale Journal, immediately be felt all over the coun13-6 N. Main St., Midvale, Utah. .Phone try, Mid. 178. "Some of the trouble with general business is found in the fact that manufacturers are faced with a lack of orders for the future. Merchants who refuse to liquidate present stocks of merchandise by failing to look the price situation squarely in the face, are in no postion to place orders fo1· new merchandise. "In the J. C. Penney Co. we have attempted to parallel the downward curve in wholesale prices with corresponding downward movement in retail prices ever since the present trend set in nearly a year ago. 1931 february 1931 $A~ Tu. w... Ttou. "All merchandise on hand in our HoN. SIJH. Q stores at the close of 1930 is being re7 5 .3 4 1 2 priced on the basis of today's replace14 9 10 11 12 1.3 B ment costs.. By following this policy 15 16 17 15 19 20 21 we expect to able to keep our 21 23 volume of sales be 22 2.3 24 25 26 by items of merchan~ c dise at a point commensuate with the early months of last year and to maintain them on a profitable basis. SMALL TOWN CLUBS -Photo:r-•ph Can.:dfa,, l't.'.Jtlonal R4ilu•t~.y.t. The first two months of 1930 were ~-periods in which usual gains were Civic clubs in towns and small made. HAT in certain sections of rur:d Quebec in the summer time "A study of 104 items, covering cities enjoy one great advantage housew1ves do the1r bak1ng m pr1m1t1ve ovens built in the yard white goods, women's dresses in the or by the road side? The photograph. made near Gaspe in the Lower ove1· those in large population moderate price brackets, men's clothSt. Lawrence district, shows a housewife taking a tJan of bread from centers: It is easier for them to ing, hats, work clothing and piece such an oven. interest the very highest class goods shows an average price 21.4 of men, and get them to take per cent below that of last year with reductions running up to 3u.3 per leadership in the club. cent in some items of women's • One circumstance which some- women's dresses, 35.8 per cent in times handicaps the la1·ge city prints, 36 per cent in work clothes and Released through courtesy of Utah Historical Land.narks Association, club is that many of the mem- 25.3 per cent in men's clothing. "The trend in merchandise prices 806 Newhouse Building, Salt Lake City, Gtah bers live in far outlying suburbs, during the past ten years is shown in often in another county or even such items of common use as sheetCharles Kelly, Trustee able to settle their affairs on such • in another state, and have not ings in which one standard quality In 1842 there was living in Mt. 1 short notice and others refused to go shows a drop from $2.49 each in 1920 the intense personal interest in to 83 cents each at the present time Vernon, Ohio, a very clever and am- on account. of th~ lateness of the seathe physical and cultural de- with the 1930 price being $1.19 each," bitious lawyer by the name of Lans- son. H~stmg~ fmall_y left Indepe~d- • velopment of the business disford W. Hastings. In that year a ence, M1ssoun, late m August With company of prospective Oregon set- te men mounted o_n. horses. DI_sretrict which they have in their tlers was organized by Dr. Elijah gardmg all . conditlo~s, Hastings home town. White, a medical missionary who had . pressed on, la1~ out hiS ro:ute and It has zip !-And zip is what every outdoor thriller needs! On the other hand, in the spent some time in the Oregon coun- I reached s:utter s Fort late m Oct3Hard-riding Hoot as a 'l'exas ranger in disguise who foils a . try. Dr. White returned east to re- , ber. Ha~tmgs and the men who w mt small town the best and most inctuit settlers for that fertile region 1 thr~ugh m the fall of 1~45 were ~he .bunch of bad men by quick thinking and boundless nerve. fluential man is vitally interestAddition of a new convertible caband Hastings, then twenty-three years begmn~ng of treks to Cahforma which With a smprise twist that will leave vou speechless. Sure • ed in everything which affects riolet to the 193 line of Chevrolet old, decided to join. On account of 1 have mc_reased every year to the 1 he wins the girl. · ' the prosperity of the commun- sixes was announced here today by his clerical ability, he was elected to present time. ity, the churches which his fam- w. s. Knudsen, president and general keep a record of the journey which Rather then follow the route around ily and friends attend, the manager. The new body type lists at was published in 1845 as "The Erni- the north end of the lake, Hastings schools where his children are $615 f. o. b. Flint, Mich., and bringf;; grant's Guide to Oregon and Cali- decided that he could cross t?e. Salt the number of passenger models in fornia." Desert to the sout hand west of 1t and educated, the theaters where the Chevrolet line to ten, providing an Things went well until the train in 1846 he set out from Sutter's Fort they are entertained, the roads unusually wide range of models in a left Independence, .Missouri, last out- and returned east as far as Bridge 's post of civilization, when members of Fort to turn the tide of emig-ration and bridges, the traffic condi- low priced car. The new convertible cafriolet is a the party became dissatisfied with over the shortcut, called since that tions and law enforcement. He deluxe type car, with sport access- Dr. White and Hastings was elected time "Hastin.;s Cutoff" the most can 1·ealize, much more readily ories as standard equipment. Finish is to act as captain, which position he desolate strc ch of desert road for than the city man, what a field in new Duco Combinations of English occupied until the party r-"ached Ore- emigrants in Atleriea, but now crossfor service the club offers, and to gray, with the upper panel in Daphnis gon. Dr. \Vhite resented this loss of ed in a few hours by auto. F..migrants followed the old route his credit he almost invariably green, and trim stripe and wheels in prestige and a few under him moved cream. as a separate unit until Fort Laramie along the Platte and Sweetwater to takes up the work with enthuThe new model offers a smart com- was_ rea~hed, when the party was , South Pass, thtn down Pacific Creek sia m and carries it on with bination of style and utility. ·with the agai~ umted. ~t In~ependenc~ Rock, a:fld along the Sandy, Green and Bear vigor. top raised it becomes a comfortable Ha~tmgs and ~Is fnend LoveJOY cut nvers to b'ort Birdger on Black's enclosed coupe. With the top lowered, thetr names v.rith more than usual Fork. 'rhe route from Weber can"I am amazed at the personnel it is a racy open roadster. The folding care on the "Register of the Desert." yon, through the prel'lent site of Salt of these small clubs," writes one top is of fabric, with chrome plated Soon afte~ leaving I:f1dependence Lake City, throuJ"h the smelting town distl'iGt governor of the 'Lions laudau irons in the rear and a rumble Rock, Hastmgs and LoveJOY, who had of Garfield Grantsville across Skull • International. "They are lead- seat enlarged to carry two passengers loitered behind the party, were sur- Valley, Ha~tings Pass,' around the comfortably. rounded by hostile Indians. Thomas north end of Silver Island to Pilot ers, almost every one." Both the rumble seat and the front Fitzpatrick, famous. old trapper and Peak From Pilot Peak the course Another district governor, seat are upholstered in leather, a guide, negotiated for their deliver- bore southwest and finally led to visiting the scattered clubs of a small leather ridge running down the an_ce, which was effected at a low Humboldt Wells where the regular . . route along the Humboldt was ColveJ'Y thinly populated section, center of the driver's seat, which is pnce. . adjustable, to separate the passengers. The wmter climate of Oregon did lowed As will be sP.en the route writes: Instrument panel is of special sport not appeal to Hastings and ~orne down Vt/eber canyon past 'Devll's Slide "I was very much impressed design, an ash tray and pocket are in others, who formed a party of thirty- was too difficult and this was abanwith this club, mvay out here in the right front door and a small pack- six ~nd emigr~ted to. California, doned for one thiOugh the present age compartment is located back of reachmgs Sutter_s Fort m the sum- town of Hemfer, J.VIain canyon and the desert, miles from any other. the front seat. Included as standard mer of '43. Whtle at Sutter's Fort, · out through !:migration canyon and It is the only organization in equipment are a cowl ventilator, cowl Hastings, a man of intelligence and Salt Lalte City. town, and just about runs lights, chromium frame on windsheild yision~ conceived tJ:e idea of bri~ging j In 1846 Hastings fed th" Young and windows which lower flush with m emigrants, oustm11 the Mexicans and Harlan party over his famous things." the door sill~ five wire wheels for- and assuming control of California cutoff, along Humboldt over the It is betraying n') confidence ward-folding ~ndsheild, three 'chro- with himself_ a_s president. He re- Sierra~ and totheSutter's Fo;t. When to repeat these words here, for mium plated assist handles to afford turned east m 44 by_ boat along the he arnved there he found the AmenI ?an flag flying, v.ith Ftemont recruitthat description fits any one of a easy acces to the rumble seat, and c~ast and_ across M?xtco overland. radiator grille. Up~n h1s a~nval m the east an admg volunteers in the north and an hundred clubs in several disThe new type was first shown at verlismg medium was nece~sary and Ame;iean army occupying the south tricts. And it illustrates, as the National Automobile show at New j Hastmgs wanted to pu~ his JOurnal on ~nstmgs was rudely awakl'ned and nothing else can, the tremendous York, and dealers throughout the t~e mar~.:et but coul~ !m? no one to h~s dream of a presidency in Califorinfluence for .Q."ood which civic country are being stocked with models I fmance It. He fell m. With ~e.verend ma _suddenly. ended. McDonald, a Methodist miSsiOnary, Fmdmg Ins plans frustrated he clubs are wielding; and that this for immediate delivery. and together they toured the country volunteered for s 'rvice to It'remont influence is relatively greater in lecturing on the evils of intemper- and was made captain of Company F, 1 Vacation Echo ance, the dire need for missionaries California Volunteers. \Vhen t,he camthe small towns than in the great Daughter accompanied the family on and incidentally the wonders of Cali- paign against the Mexicans ended cities. a vacation trip . and seYeral wry in- fornia- the first traveling Chamber : Hastings returned to Sutter's I<~ort terestlng places were referred to as of Commerce for that great state. I and with John Bidwell, who crossed historical On retumin~ home Hastings' book was published in Cin- the desert in '41 and was later emTHE COUNTRY NEWSPAPER the familyspots. was ulscussing the trip cinnati in 1845 and excited great curi- ployed by Sutter, laid out the subosity among farmers from Ohio to division of Sutterville and may, there\Yithout its newspaper the with friends when the youthful trav- Missouri. be called California's first Amersmall town American community eler exclaimed, "Oh mother, don't for- 1 Hastings organized a party of emi- fore, ican realtor. would be like a school without a get to tell them about all tho><e \\"on- grants to return with him to CaliforAfter Hastings and McDonald conteacher or a church without a d~erf•u•l•l•t~.·s•t•e•ri•c•a•lllip•l•ac•e•.s•w•e•v•is•i•te•<l•!•"••niiiii.ailiiiniii1iii8iii4iii51i.llliMiiliiaiinilyllliiolifllitiihiieiimiilllwiiiielirel.jnilollt dueled their joint tour in the interest of temperance, their next meeting • pastor. In the aggregate, the was in· San F'rancisco in 1850 at the country newspaper determines Call for Appointment bar in Vioget's saloon where Mcthe outcome of more elections, Donald was acting as bartender and • l\lidvale 295 exerts a g1·eater influence for Hastings asked for a drink. In the late 50's Hastingl'l moved to constructive community progYuma, Arizona, but returned to Caliress, is read longer by more fornia in 1862. Although he was born members of the familv and conin Ohio he became a Southern symstitutes, with its millions of cirpathizer and joined the Confederate army, serving for three years. culation and quadrupled millions His next venture was in Brazil in of readers, a better advertising 1867 where he spent six months seekmedium than any other group of ing a location for a colony of disnewspapers or periodical publicaappointed Confederate soldiers. He published an "Emigrants' Guide to tions. Brazil" in Mobile, Alabama, in 1868. When properly conducted, it • As a result, at least two shiploads of cultivates so intensivelv its home colonists settled in that South Amer- • Complete for news field that city dailies, farm ican Republic. Hastings died while on the second coyage with colonists in journals and general magazines the 70's. circulating in the same territory The \Vild West Serial Sensation with TimMCoy Allene Ray --------- •• ,... • • T THE HASTINGS ROUTE B~· • • CHEVROLET ADDS NEW CONVERTIBLE MODEL I Sunday and Monday, February 15 and 16 • .THE LID'S OFF ON LOVE AND LAUGHS! • • • • • • • • • I I l KING VIDOR'S giant talkie of the pioneer West with John Mack Brown, Wallace Beery, Kay Johnson, Karl Dane For This lVIonth Only Genuine Duart Per~nanent Wave I become only secondary influences. Through service to its community, the country newspaper will not merely survive; it will continue to flourish as the most representative, most distinctive, most wholesome type of journalism America has produced.School of Journalism of University of Oklahoma. $4.95 All Finger Waves, 50 Cents Maurie's Beauty Shoppe Speciahsts m Permanent \Vavmg, ~larcelllng, Shampooing, Dyeing all(l Bobbing MAURIE PIERSON 19 N. Main., l\Iidvale '•------------------------~ E::~~er M:en The1·e are mt•n who, with l"lenr peJ'C'f'ptioll", n.· ;hey thin!;, of thdr O\\ n <1111,1', do not st•e hoi\" tno "'g-pr a !•Ill' .nit of one 1111~..1' may in1 o11·e t il('lll in tit I' 1 inln: inn of othet·~. or llnw too wnrm nu elnhrnr:eHIPll( of <•ne truth It<ll\" !~ad to u tli Tl:gartl of otl et· trutl:!; C·:]nally important. -llanlel Wehstet·. • •• • • • • • • • • •• IRIS THEATRE • • • • • • • •• |