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Show .. . 'Schoof and Education OUR SILVER YEAR • • " where savi nsrs are SITeatut , ' .MIDVALE, UTAH Ea ste r ar e Featured Values from Our 25th Anniversary Celebration j25th Anniveisary I om en Kn ow That Coats from J. C. Penn ey Co's Have Smar tness .. Reliable quality goods always-th is is our principle and our immense Buying Power makes it possible for us to offer authentic styles at prices that are always lower I Look for your Easter coat now. - and . . ·. !25th A,lniver~ ry I Were You ., Among Those Present?" Men's Spring Spic and span new disp.ay,t of merc1andisc, and especially the smart otyles for Easter wear a, well as our memento Silver A nm,.~rsary offering of Rogers' g-uaranteed table silverware, ,·ied with each other in pleasing thC' rrowd> attending our celebratwn since it started on Friday last. The ,hields, silver cloth and ropmg and other decorations for t h< occasion are receiving mwh favorable comment. The full selective and buying 11011 er of this Nation-wide Inuit utwn is making of this 25th AnniYersary celebration an occasion l1>11g to be remembered. The large crowds indicate the popularity of this Store and our. celebration-a popularity that has undoubtedly been won by uniformly superior values. Marathon Hats "The Skylark" a new man's Marathon hat for Spring wear. Snap brim, messaline satin lined. In Cloud Blue, Belgium, Mint and Blue Bird; smart lines and quality all thru- ,$3.98 )251h Anniversary J Boys' Caps Big Valuea Smart and dressy caps, and very serviceable as well. In casslmeres, new light and dark J)attems, twill serge lined. At our very moderate price of- 69c and 98c l251h Anniversary} English Pants For Young Men Full-cut English model; cassimeres in many new shades of tan, blue-grey and silver-grey in narrow broad and novelty stripes. For coatless days or to wear with an odd coat,• ! these values will prove at-, 1 tractive, at, I25th Anniversary f Men's Broaddoth and Madru Shirts Including "Kyber" broadcloth shirts in white and vat dyed (fast color) tan, grey or blue; also white selffigured b r o a d c I o t h; also fancy rayon striped broadcloth and madras; neckband and collar-attac hed- $1.98 J25th Anniversary Men'a-K.n itted Fine quality ecru ribbed 11Uits; short sleeves and ankle length; full cut, well-shaped: comfortable because well'ahaped. At our exceptionally low price of- 98c l251h Anniversary Studen ts' Suits English ISuita Single breasted, two an4) three-buttoo models. in qualit7] cassimeres. New greys, ~~ blue ; novelty mixtures ==1· effeqts, overplaids. ~ tional values at- $5.50 to $7.50 $16.50 J For Boya Two and three-button English models-cassimeres in tan. grey, brown and powder blue-6 to 16 years. Coat, nst and 2 pain pants-1 Jl&ir long and 1 pair rot f lmlclcers--4 pair lmiekera-or 2 ~~&ir lonriu- $7.90 to $13.75 I25th AntliversaryI Women's Hosiery for Every Need Well-k nown Numb ers-A t Famous Savings Our Special l u. Full-Fas hioned All Silk Hose 90 A ribbed hose that is excep- . tional-for appearance and long wearing qualities! Several colors, pair A hose that Is universally known ofr outstanding service and real good looks-alway a a feature number. 29c No. 449 ~ood Hosiery Value All silk, full-fashioned hose with a narrow cotton top that makes it more durable. You will find a full •election of the most popular colors. ' Silk-with a fibre threadmakes this good looking and fine wearing hose- full-fash·ioned. A selection of good .~on, pair · $1. 49 98c • l Union Suits l25th An~iversary J. 2 or 3-Button . CO INGS AND ICOST OF HOSIERY GOINGS IN MIDV LE IN THE LONG AGO The slim silhouette is still most popularbut belts and clever trimming break the perfectly straight line. Sizes for women, misses and JUnior misses . •> "There's no opportunity for a man in a small town like this." This bit of idle philosophy from a passerby drifted Edited by E. E. Greenwood into our office window over she can do but little. Parents, if your children break out The municipal officials and the local the litter of pastepots and proofs. At with a rash, for goodness sake call a physicians are conscientiou s and ac- the same moment a mischievous April pnysician. They may have scarlet fev- tive. But they cannot quarantine a breeze rattled the desk calendar acer. This disease in a mild fol'Ill is one case until they know that it exists. It cusingly, until the big black numerals of the most difficult to diagnose. is time people who guess ahout con- of the "14" seemed like a reproving I cannot diagnose it. Last week I tagion, who let a case go by because finger held up in refutation. "No opportunity in a small towl'l," sent two children home who had the it is milcl, or who hide up contagion symptoms. In two or three days they should be vigorously prosecuted. In -of course, he may be right, but in returned apparently well. I had the an enlightened community of this kind the window of the local J. C. Penney nurse examine them and they appear- there is no reason why the intelligent company store that says today is the eel all right This morning, their majority should submit to such care- Founder's Day; that just 25 years a o hands are beginning to peel. They less and senseless invasion of their a young man started a humble country likely have scarlet fever, and have had rig-ht.-;. Contagion in this day can be store in a windswep mountain town it in school for three or four days. controlled._ The epidemics which we of less than a thousand inhabitants. ' In the name of humanity, call a have undergone this winter are a dis- Today this store is but one of the 773 , doctor! I do not care how much peo- grace to us all. Every pia~ where department stores scattered from one ple resent having their children sent people congregate should be protected end <1f the country the other, and home. I am sick and tired of having against contagion. People do not con· 17,000 employees have pledged their this school exposed to every disease tract disease out of the thin air. They allegiance to the idals which Jim Penney believed in a quarter of a century that comes along. There has been more catch it from people who have it. ago. contagion spread from Midvale school Communicab le disease is usually This is not the story of the growth this year than during the whole pre- carried by a tiny micro-organ ism, a vious five years that I have been here. microscopic plant or animal, that lives of a large business from humble beIt has got to stop. It is worse than in the digestive or respiratory tracts ginnings-in teresting as such a story criminal for parents to send sick child- of human beings, and is transmitted might prove. It is not even the story ren to school. If they are sick, keep from person to person by direct con- of a man who has made, merchandisi ng them home. We don't want them. If tact. People have known these things history-a man who is acclaimed a you have even a suspicion that conta- for a long time. Still they remain com- leader in the retail world. But it is the gion may be present, call a doctor. If placent about epidemics and, by impli- story of the message this man has you think your neighbor is hiding up cation at least, regard them either as for the young men of Midvale that we contagion, let us know. wrathful visitations of Divine Provi- wish to tell you-the story o! the Another thing- don't think the dence, as necessary evils, or as "bad growth, n<~t of a great business, but school nurse is a family physician. luck." The control and prevention of of a great ideal-the ideal of Service . When James Penney was 19 years She isn't. She is helpful to us on the 1disease is a question of management . old his father died and he was employtwo half days of each week she is at , If this community should make up its the school. She is a great worker, and I mind that it is through with epidem- ed as the drudge-of-aU -work in a small she is efficient. But until public opin- ics, it could elimi'nate them. It would midwestern town general store. His ion is aroused on the question of strict !take work. It would take courageous salary was $2.37 a month The jokes of the store were all <1n "Jim"--:ever yand thorough isolation and quarantine, 1 leadership, but it could be done. thing he did was clumsy, laughed at, jeered. But in his inner ml;nd he knew there was a longing, call it an ambition if rou will, which s~me day would I claim satisfaction. The target of all 1 the cheap, rowdy banter! .He would show them! Twenty-five dohars a year. When he faced these facts, something Before one complains about the price new was born in Jim Penney-som eMrs. W. T. Vincent announces the of silk stockings look back a bit One thing which was fierce, impressive and engagement of her daughter, Bessie, hundred and thirty years ago an old inspired. He started selling merchant? Clarence Milne, o~ Sandy-the mar-~ Scottish historian records that the dise, overcoming great bashfulness. r1age to take place m the near future. price of a pair of very finely knitted Nothing could quench • the t'lame of hia Mrs. A A. Larson entertained the ,. stockings was from three to four determinatio n to forge ahead, and he me.mbers of her club Tuesda~ evening. pounds and it took a woman knitting was the most meticulous stock keeper Bndge was played. The pr1zes were constantly, nearly six months to knit in the store. Every bit of merchandiae .vvn uy Mrs. H. E. Phelps and Mrs. M. them. Today a dainty silver and blue was studied as to sources, manufacJ. Joy. poster in the window of the local J. C. ture and uses. He was hungry to Mrs. H. C. Hart and daughter, Lil- !Penney company store shows a smiling learn, learn, learn! li~~· re.turned ~arly _last "':eek from. a j maid wearing stockings that would, in Jim Penney wasn't infallible. At VISit Wlth relatives m Leh1 those days, have been wo1·th a king's this period of his life, he wa.~ neglectAn entertainme nt was given Monday ransom. ing his health. He R!ept in the ill venevening at the re~idence of Mr. and tilated store at night, acting a~ the Mrs. P. G. Downs in honor of Mr. and watchman, took no exercise, worked 1\Irs. Clarence Rasmussen. Thirty unceasingly without adequate time for guests were present. Refreshmen ts meals. He .,ecame ill with the dark and games were enjoyed. spectre of tuberculosis hottring over Mr. and Mrs. Walter Jenkins and him. "Go West," the family doctor family visited in West Jordan Sunday ordered, "and never work in a store evening. again." Mr. and Mrs Hobart Turner, of Po· The- funeral services for Gertrude Friendless, broken in health, with catello, Idaho, have been visiting at Spotswood Dimmick, who passed away about $500 which he had saved. his the home of Mr. and Mrs. W. J. Wood- March 28th, were held Thursday afterfootsteps turned toward the land of head and others relatives in Midvale. noon in the ward House. Bishop John the setting sun. No one could have Invitations have been issued for a A. Aylett was in charge. realized that this forlorn lad was to Bridge luncheon to be given Friday at The beautiful floral offerings cover- return from this country as a prince the Mitchell home on Locust Street. ed the casket and were banked on the of mercantile indu•~ry. Just beyond Mrs. Eli M-itchell and Mrs. E. T. Brow pulpit and stands. The esteem in which the hills lay the attainment of his are the hostesses. Thirty two guests the deceased was held was attested to dreams and it was the age-olt'l spirit are bidden. by the large gathering of sorrowing of the pioneer which would bring him The members of the Midvale Fire· friends and relatives that filled the over the hills-the Vision to look be· men's Association are planning a so- ward house The singing was by a yond, the Courage to climb, and the cial to be given in Go.tr's Hall Satur- mixed quartette and prayers were ofFaith to wait. day evening fered by A. P. Rasmussen and Henry After several ventures in Colorado Mrs. A. A. Larson entertained mem- Beckstead. The speakers were Bishop James C. Penney found an opportunity bers of the Birthday club Wednesday Aylett, James A. Bateman, Olof Olson, to express himself and his ideals of at a luncheon followed by bridge. and B. A. Rasmussen. The interment service to the public. In Jim Penney Mr. and Mrs. Everett Reading and was in the Midvale cemetery and the Mr. and Mrs. Edwin Bishop formed a dedicatory prayer was said by Ed W. the customers of the small store where he worked felt a sincere desire to be party and attended the "Bird of Para· Bluemel. of service. He radiated his love for dise" performance at the Wilkes Theahis work. A divine fire! A few years < tre Tuesday evening. later he went to Kemmerer, Wyoming, Mr. and Mrs. Arnold Jensen of West with his h:trd earned savings and •ot Jordan, former residents of Midvale, a third interest in a store there with are receiving congratulati ons on the his former employers. It was called arrival of a son, April 3rd. "The Golclen Rule Store," and honesty, Mrs. L Fern Pett and children spent willingness and efficiency greeted evthe week end and Monday in Salt Lake eryone who entered the door. Here at the home of Mr. and Mrs. Geo. W. Mr. and Mrs. George T. Sharp re- at night, with his infant son slumberWatkins. turned to their home on State Street ing on an improvised crib, James PenThe members of the L. F. A. dub Monday after a five months' visit at ney and his wife ll!ibored over the acwere entertained Thursday at a quilt- the coast. While gone Mr and Mrs. counts and stocks. ing party given at the residence of Sharp were the guests of their daughThe growth of the James C. Penney Mrs. Edwin Bishop. ter and son in law, Mr. and Mrs. W. H. company from that first humble store Mrs. E. E Eliason had as her guests . Blackmer, of Los Angeles, and of oth- in Kemmerer to the nation embracing last week Mr. and Mrs. L. Eliason, of er relatives in southern California. Mr. organization -of 773 stores today, is Tooele and Mrs. W. R. Rqbinson, of Sharp reports a very enjoyable vaca- mercantile history. It can be measMurray. tion and is much impressed with the used in terms of stock quotations, scenic beauty of Los Angeles and vicin sales percentages and other pro~aic ality and with the stupendous develop- though substantial figures. But the ment projects under way in various growth of the idfal which made these parts of the State. Mr. and Mrs. figures possible is perhaps less easy to define and it is this message that Jim Penney would want to pass on to the 1 youth of Midvale on Founder's Day. Honor, Confidence and Service are ideals which will bring success in A meeting of the Community Club whatever field a young man chooses was held Wednesday at the usual time -they will bring it to the friendly byand place. ways of the small town, as well as in Mr. E. E. Greenwood of the Midvale the bustling city canons. They are Sch-ools discussed current events. the beacon lights to tshow the road Tea was served following the prowhen the night is dark and probably, gram The hostesses were Mrs. R. W. All members are hereby requested if Jim Penney were here today, he Quick, and Mrs. P. E. Sullivan. to attend our regular meeting Monday There will be no regular meeting of April 11th. Important business will would tell you that they constitute the real reward to him for a quarter of a the club held April 20th, on account of come before the meeting. century of work, hope and final acthe Club meeting with the Murray On the 18th of April the Camp Wlill hievement. Women's Club the day following, on give a Social entertainme nt in the new Thursday, April 21st. Hall for members and their families. LADY WANTS WORK On that date the Community Club A good time is assured. presents a program at Murray recipF-or Arbor Camp, Will do house work, cleaning, etc. rocating a like procedure of the MurJohn M. Tennant, C. C. See Mrs. Leyrl Edens, 53 So• .Main St. ray Club some time ago. John J. Isler, Clerk. llidvale, Utah • Edited by E. E. Greenwood ! Slim Lines Prevail -Intrica te Trimmin gs ' JAMES C. PENNEY • • FUNERAL SERVICE IN IOVALE WARD SHARP'S RETURN FROM COAST I COMMUNITY CLUB G0ESTO MURRAY ~1~?et~~:;~~e~:rh:u~~e~;:~~ ~~:t~~:~ ARBOR CAMP w. 0. w. • |