| OCR Text |
Show i It j PRESIDENTIAL YEAR . p ' This is a presidential year and, in the i$M opinion of a lot of people, a bad year for . j ( business. -Just why a presidential year 1 1 ' isn't as good from a business standpoint ,' Ij' as any other no one has ever been able to ijk explain, ond wntil they do explain there I'M will be thousands of us unwilling' to be-)m be-)m lieve the statemnt. M Business men we have talked to in Loll Lo-ll gan are optimistic as a rule. They are not M looking for the bottom to drop out of com-Wn com-Wn modities, and neither are they taking la " ntuch stock in occasional reports of an -SI approaching panic. They believe things -wl are getting better daily, and the country .! ad justin itself in very jood shape. Kl We not one hopeful sign by our ex-l ex-l changes, and that is the heavier advertis Kl ing oi) the part of the local merchants Kg than ever before. This can only mean WSk bigger trade ami more money in circula-Klfl circula-Klfl tion. Live merchants advertise when b'usi-mja b'usi-mja ness is bad to make it good, and they ad-B ad-B . vertise when business is good to make it K,l better. So taking the papers which come IlM to this office as a barometer, merchants HI of other towns in this section of the state Wm are not worrying about any presidential B9 year hoodoo. They are going to se". MM goods, more goods it would seem than mm they ever sold, and they are depending, f$l as wise men have long since learned to Ilw depend, upon advertising to do it. More llfl advertising is used today than ever be fore, and that is why more moneys to be found in circulation than evgr before. We "offer these facts,, solely, for tne benefit bene-fit of mrchants here' in Logan who have not learned this truth, as well. as those who may want a certain .and sure wav to disprove the old theory that a presiden tial year is a bad business year. ka m at |
