Show common sense in advertising amodel A model advertisement is designed to 0 satisfy tho the rational rAti demand of a probable customer to know what you havo got to tell sell tho addor therefore observes three rules roles varat li tet he be aims to tarnish furnish tho the info information rma which tho public wants second ho he aims a i ins to reach ire 2 ch that put of the publio whose wan wants ta ho is to satisfy anil and third he bo endeavors to mako make lis his information as cosy lyof 0 acquisition by tho the public AS possible the commonest commoDO commo Bt anil and handiest thing in the american family is in the newspaper and as nearly all shopping pro raids from the family from its needs need 1 itt intelligence its ato S its fashions fashion I 1 it follows that the thoughtful and sno sao advertiser approaches the family by this meant means ho does doa not waste his tino time in ia loading his advertising gun and shooting it off skyward in ia the streets fit at all creation on the chance that somo willing ca stomer may bo be going that wiy way and may bo brought down on tho contrary ho he takes account of the adver gibing ammunition which ho has on baid and loads and points his hia gun though abo columns of somo some reputable newspaper at the gume game ho wants to hit lacides La oides knowing that newspapers newe aro are tho the boat best means of advertising and bow ho to pick out ont tho the best beat newspapers foghis tor ais purpose tho the successful adver tiger tally fully appreciates the tha importance ot persi stout advertising mr mcbryant bryant usel trel tre l to say fay that the groat of the press depends for ono ona thing upon its power of iteration the same sam subject in many forms it finally attention and acquiescence used in we thorough thoro and systematic way the advertising columns of the news 4 0 o gen ciui essential to tho merchant erchant la as moans of telling to clerks behind tho the counter aro are to show allow his big goods when tha people come to biamino them y N T Y post |