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Show FOR SAL K cheap, 3 milch cows. ,1 driving horse and single buggy, 1 4 11. 1'. engine and feed chopper, T head other horses. Apply at this olllce Advt. I NOTICE TO THE PUBLIC! I tfi To Protect the Public Against Deception f1- and to maintain opr own identity and jr! Reputation For Honest Methods p B? & 3 we take this opportunity to . -1 Ij Announce To Our Friends 6 whom we number bv the hundreds in Gunnison j Beginning: January 1st. 1919, our store in Gunnison will be known jj S only by our incorporated name I J. C. Penney Company ji- . I Reasons Why We Make This Change S glXTEEN YEARJ AGO, THE FOUNDER OF j this present organization of 197 stores, inspired jjJ Hi with the ideal that business could and should be con- Lit P ducted upon the true spirit of the "Golden Rule," and lM being a firm believer in the justice of that familiar adage, "As ye would that men should do to you, do ye also to LJ j- - them likewise, Mr. Penney determined to operate his first j i aud subsequent stores on that policy--"The Golden Rule." tj J To symbolize that intention, he called these stores u: "Golden Rule Stores," as an ever present declaration of p S the "square deal" policy that would be pursued within S those stores. Constant adherence to such methods brought rapid success and likewise "imitators." ti Hi "Imitation is the sincerest form of flattery," yet usually fr- only the name wa3 imitated, and the underlying or basic principles y:j were not adopted by those same imitators, who, in some instances, ir: purposely confused the minds of the public in an effort to create Hfi the impression that they were part of the "J. C. PENNEY COM- p Lfi PANY Golden Rule Stores." Realizing that unscrupulous methods . 3 S of this nature, wherever used, might injure us, where the public Ls! trp was given such an erroneous impression, we have deemed it our tjj iP duty to the public and a means of protection to our own community Bri Ufj standing-to hereafter use only the name J. C. PENNEY COM- Wl LE PANY in our advertising and our stores v.111 no longer be called rtj mm c'T H "The Golden Rule" nevertheless, our policy remains unchanged. jJ g ' The J. C. PENNEY COMPAiSY will always be Known as the Ei j store that sells atone price to everybody, and you and we have the satisfaction of knowing that the name J. C. Penney Company has LJ been placed over our door to protect you against any form of jjp deceit that unscrupulous dealers might inflict upon you. jrJ Remember therefore, that after January 1st, 1919. any store, js S anywhere, that calls itself a Golden Rule Store is not in any way p g associated with the J. C. PENNEY COMPANY, (Incorporated.) g3 I J. C. PENNEY COMPANY, Inc. g Coal is $80 a 1 on m Your Boys' Village This Winter J3ERHAPS he is billeted in a barn, or even a hen-coop. There is snow on the ground, and the mud freezes hard to his boots. In all the village there is ju;t one pb.cs where he can dry and warm his hut. You are thinking about your own coal problem here at home. But what would you do if there were only one place in town where you could lind a fire? That's your boy's fuel problem for the coming months. Are you going to keep the hut fires burning? An amount equal to 4 per cent of your Fourth Liberty Loan-purchases is your share of responsibility responsi-bility in the United War Work Fund campaign. Let's raise Utah's quota by the night of November No-vember 12. Go to the Wi;r Work Committee in your town. Don't wait to be asked. UNITED WAR WORK CAMPAIGN |