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Show International Journalists Visit Bryce Canyon BRYCE CANYON - "All my life I dreamed of going to Texas, after visiting there I now find Utah is the place I want to go." "Until today the highlight of our trip had been Okefenokee Swamp in Georgia. Today, after touring Bryce Canyon, that has ell changed." "This is a spectacular place to be I didn't even know it existed before coming on this tour I will surely let people know about it " "The sights in this park give me goose bumps." "This is the place for people to plan their vacations." These are some of the comments made by the eight international journalists and photographers participating in "The Great Outdoors" Familiarization Tour offered by the United States Travel Service (USTS), Washington D.C. Len Gashel, advertising and media services, division U.S. Travel Service, U .S. department of Commerce was tour escort from Washington, DC Melissa Parker, Utah TttVfl Council was hostess for ne Utal. portion of the tour. The tour included stopping at IS different tourist attractions throughout the United States Ftori Texas they flew into Las vegas where they were picked up by John Van (C uoOnued on page 4) I After learning about Bryce ( any mi National Park through a lecture by Supt. Thomat Hobbt, reporters and photographer from Japan, West Germany, Mexico and I tpent thi rr houi - i Ming tin uug'h Uir mi k on hoota provided by Pete and Keela Mangum owners ef the Bryce Trail Rules. JouniHlinta.... ( (ontlnurd from Pagf 1 ) IRnise, owner and drive of the Color Country Toura, Inc and taken to Zion National Park October 25 they arrived at Bryee Canyon National Park where they were shown a short slide presentation of Bryce and became acquainted with the area with Tom Hobbs, Superintendent . the day While there they enjoyed tr.rro hour horse ride into the bottom of the beautiful red. white, purple and vermillion-colored rock formations This ride was conducted by Paul and Keela Mangum After spending the night at Ruby's Inn they drove through Cedar Breaks National Monument then prior to their flight to home they stopped In s Vegas Each participant arrived at Jacksonville Airport, Florida October IS which began the 11 day adventure They had the opportunity to meet each other for the first time during the orientation meeting October 17. The participants included two people each from France, Japan, Mexico and West Germany; and the tour escort from USTS, Mr. Gashell Those joining for the Utah Us Vegas portion of the tour were two Interpreters, Mrs Diane Muntal. French and Ms Hitnmi Shimabuku, Japanese, Mrs Parker, with the Utah Travel Council and Mr Fnige driver of the lour The eight guests of the tour, having bMfl especially invited because of the amount of people they reach in their publications as they te'l of their trip to the 1'nited States include: France Mrs Anne-Yvonne Paugam. editor of "Le Telegramme de Breat et de I. yuest' a regional newspaper with a daily circulation of 151,372; Raymond Papin, editor of "La Montague", a regional newspaper with a daily circulation of 249,663 The Japan guests included Tsuneo Uchisaka, journalist for "Popeye" a bi-weekly magazine with a circulation of 300.000; and Tsutomu Nagano, photographer for the same magazine. Joining the tour from Mexico were Emilio Labalto. journalist of "Caballero" a men's magazine with a monthly circulation of 130.000 and Raul Lonatto, photographer for the same magazine The two West German guests were travel editors for their respective publications, Mrs Monika Doemke, "Berlin Zeitung", a daily newspaper with a circulation of 334,000 and Ruedeger Moldehn. "Neue Revue", a weekly magazine with a circulation of 1,562,900. Gashel explained that the amount of money spent to take these tours compared to the amount that would have to be spent advertising in as many publications that would be reached as the result of this tour is romparitively the same He feels the United States gains $30 to every $1 spent on the tours Reports made by the people are more effective than advertising would be, Gashel said. "The readers will believe it when they read about all the beautiful scenery described by one having Just returned from the trip before they will believe an ad saying. "We think you should come to the United States because " "This is a working tour and the USTS wants to make it as productive as possible, therefore only countries that reach the people that do the most traveling is invited to participate in the tours," Gashel said. The USTS has national offices in each of the countries represented on the tour. These representatives help to choose people for a tour and keeps track of the productivity following a tour They are also available to answer questions and provide local travel agencies the information about the United States they need "One outstanding example of coverage following one of the tours taken in the last five years since the project began, was in a magazine considered as the 'New York Times of Europe'. There were six full pages in his publication describing the beautiful scenery of America, Gashel said He feels the tour participants in the past have lived up to their end of the bargain resulting in an increase o foreign visitors to the United Stater |