Show TRADEMARK TRADE MARK TERMED 18 BIG BUSINESS ASSET west virginia association first to take advantage of registration service tile the auwood fruit Or growers overs assacl atholl ot of west virginia was the first to taku take of taw american farm bureau federations new fellen at al trademark trade mark registration service A large laige number of farmers of west virginia market their fruit through the big state owned packing house nt inwood which was established dished for the purpose of standardizing till pack throughout that section of west virginia and tile the adjoining territory tol y in Nir birginia ginia and maryland TI this its Is accomplished by conducting n U school for packers ulio return home and have the standard pack adopted lit their locality I 1 i the trademark trade mark regi registered sterea by the inwood association the johnny ap brand la is distinctive in that it not only plays up tile the words worda johnny Appl eseed but there is reproduced a picture of a face on an apples eed the th name was waa derived from the story which is told of if 11 unique character who lit in pioneer days walked ov over er the old cumberland trall trail rating eating apples and scattering or planting the seeds along the way so sc persistent was ile he in ills hla efforts to trees in tills this way that lie was given the nickname of 0 johnny Apple meed jo johnnys lIllys nani and face are now saved to posterity and tile growers assured of protect protection lon of their ju investment vestment in a trademark trade mark the american farm bureau federation through its washington office will secure the registration of tra trade merkt for agricultural operative cooperative co marketing associations and farmers at actual cost of tile the service the trademark trade mark Is it a bus business asset an association or farmer doing business on oil 11 small scale may neglect to register a trademark trade mark feeling that because of a limited amount of business it Is ig riot not worth while when the business ness grows however the trademark trade mark rapidly assumes very important pro portions tile the business lias has invested large sums in advertising tile the brath trademark ma rk as well am aa the product it frequently quel itly happens at tills this period berlad of tilt the business that mat it Is disrupted because someone om eone else has registered the trademark |