Show PROPER HELD FIELD FOR COOP CO OP AMONG FARMERS by dr W I 1 dean of the school of commerce and bust bual administration utah agricultural college ainne ventures matures lit in the field of eo CO opar ol mation atlon havo hau tailed failed because the cooperators did riot nut differentiate between the things they should mil and bould riot nut and should riot not attempt to 10 olo lo does not mean that groups should attempt to to do tile the same ti lings much depends ilD ponds upon the sen gen cral ial situation t hat la is tire the object to he lifa attained through coop coulon cn Ulon tion eliat la Is to be the size of the organization tint hat commodity or are to be grown or handled what will anvill bo be the probable uble volume vo lumo luino i pon tile the answers to those and ald il milar questions quest lons tho the or tos tes of the cooperative enterprise lio ho but through it nil all tills principle must lie IQ kept in ingua cooperation like charl charety ty must begin at home it la is fucilo tor for tiny group or of farmers ti think of re rei rhin achill away avay out to perform tin the complex amplo functions of mar or distribution until they have hae learned I 1 to do avell all the things that tire are loso celoso it at hand rall tiro to tills important iraln principal ilal has been tho the ro rock ic upon which many a well anten alond lias has foundered toun foun ered As conr n stil studley dies tile tho history of our most succo vo operative oi organizations lie ho finds that liol lirly all of them liao have had tr tn back atu btu k vp lit for a second start stait simply because they did 1111 not at own limitations limitation naturally tu rally tile the lesson lesion Is learnold at tor ter rife east most fost organizations are so injured jurel In by b the shock that they alio do 10 not have tho the power to start anew what thou aro are sonie home of tile the things tha tant it i group croup ot or farmers can ann do in a cooperative uny altti reasonable hope of success ir it is a marketing orwill ithon ahe ona of tile easiest an and d at the simo samo glnn ono one of the most im portent things such 11 group can do Is to tn determine with preat great care just what coin modi t or commodities can lie ile most successfully produced then are many factors to ile be considered soil moll and climatic conditions distance to market methods of reaching ng tile the market tile hie particular variety or type that Is in greatest greania it demand these thes e and ninny many other items must bp be cal carefully ef lilly belied tind and examined the writer tins flat in mind one locality lo calit alt h set out oat cooperatively to rain gain its economic salvation by 1 proving growing es for r itar rather distant markets after expenditure fit effort they discovered disco vered that the particular variety of berry selected ted find and though ter lovely ely t to look upon voilla ouid hardly stand ping across tile the street necessarily their salvation lallon sa was vas considerably delayed if not sly jeopardized other localities that have studied these mastors with altti preat great care have up reputations which are worth millions of dollard dollar 9 thore there Ls la much to lie be accomplished in this dire direction action very rarely tire markets glutted lutted ff with avith superior products that have attained it market reputation another marketing function closely related to the ono one already described which farmers cooperatively dm can pei form better and cheaper than an amono yono ol 01 Is that of grading and lucking products for market here esain again tile tho opportunities for improvement tire lire great few indeed are arc the cooperative coope atho enterprises that eliat have I realized their full in this direction everywhere i where consumers are more and more demanding commodities thit that aro are uniform aul a ul d depond abic throughout bolit io 10 moet meet tills demand markets and market aRen agen clos are willing to pay it a premium for products of tills till dass class here lil Is the producers opportunity port unity ritty to do cheso two to things thoroughly and well oll Is nn an adequate program prof fram for it nav nr now cooperative enterprise no ilin mutter ter how ambitious it may le be step beyond lida in the marketing process should be left to other agen cleg which lv by of experience exper lenco and specialization are much better fitted to do in tile work than a now or caniza tion of farmere can in possibly posit bly lie be with a local group actively coop eTtl tIng to I 1 lq tile the things they art are so prominently fitted to do properly connected up with ith a dependable dietr u agency we c have hac nn an almost id it marketing arrangement chiq should lie be the alie permanent arrangement ran gement it may mav he however that ns ni tile HIB local alon gains ax peri ence and lq Is able to acquire efficient management it may with profit reach out and perform other othe jiin bunc tunc eions that iro are more strictly a anit ril nt 1 the marketing proc cs SR 1 I ills Is 14 particularly true where the volume of handled Is large A considerable sId erable number of our mot alle earful cooperative enterprises after a most moat humble beginning hive have prad grad imely wl vl ad d their scope until they now cor anet leallY the entire tile tance fro producer to tn consumer ilot ilo t frea antly this la Is accomplished by it number of incani in a district federating themselves together to form fonn a central sales bleg agency tt it ts Is not alwayn fusible for a oc association to con tlona with ha an Inde pende t market gnp ng or distributive on which Is thoroughly bendable it tills Is unfortunate bimat tI mat tor for doro aro are 1 I 1 hoilly many reliable soiling kollin agencies now itow ever the fallore to establish suitable connections and tilt ohp general lurk of confidence among farmers tur meia organization in ill existing marketing agencies aupiu los tins has led tile american farm bureau federation bede ration through various corpora eions av lit it it tills luis fostered fos tarea to establish nt at various iq markets soiling selling organizations which aro are duvio supposed sed to represent tile the zeil farmers directly tims thus livestock commission houses have been in sev rev enil of tile the principal livestock live livo stock stoc it inar markets it li 1 4 the still alm or of these commis slon houses to to 4 ui ill with cooperative livestock live stock shipping associations in ili such a way as to handle all shipments made by these organizations already Alre aily it ini inigo go volume of business hns has been hundlo tl in tills ady way to a lesy less extent hut but in a similar manner grain is being agencies that are supposed sup to bo be lit ill erectly representative of the organ nd lyd farmers themselves the point to lie noted Is that these cooperative agen agencies cles available to farmers only titter they have perfected local organization to to do the things in tho the earlier tar ller part of tills discussion up to tile present time an all effort lias has been made to set more or less well defined limits to the field 0 cooperation beford concluding it should lie ba pointed out that there tire are 1 11 t few fundamentals upon which ill successful cooperation must bo be based choso cheso principles must lio bo adhered 6 to whether tile the organization bo be large or small they may lie be briefly stated us as follows i first there must bo be intellectual or sid spiritual ritual cooperation before thero there can bo be successful material cooperation ti on to be good cooperators men must ile ba thoroughly thoro convinced of the value of cooperation for tills reason it Is buirch better that the movement be initiated fly by the people immediately modin tely concerned than that it be brought to them by sonic ono one from outside second the phY physical steal conditions must bo be favorable there should be ba a sufficient volume of business actual at or poten potential dul to warrant tile the formation of un an organization only one commodity or a small number of similar commodities should ile be handled third no business cooperative or otherwise can succeed without reasonably goo management As vilums of business lone done or number of functions performed increases arrangement becomes more and more important fourth there must lie be absolute loyalty on the part of the membership toward the organization to t this trill nd the association dould have definite objects in view and thero there should ile be a common understanding as to what these objects are where there Is any doubt its as to th tha e loyalty ot of me member in there should bo be a binding con tract bet tycen them and the als association so CI a the rhe thousands 0 of f highly successful cooperative organizations in this country show conclusively that cooperation iri limong long farmers Is both feasible and profitable if they will but recognize their limitations and d adhere to sound funda fundamental principles |