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Show THE EUREKA (UTAH) REPORTER February 6, 1959 Page Five ILS. GOVERNMENT CONFIRMS . I 0 Iradint Gome Out Dollars -- U. S. Department r - of Agriculture Reporfs That the f Housewife Who Saves and Redeems Her Stamps for I Merchandise Can Get a Greater Total Value Than the Housewife Who Shops in Stores Without Stamps If youre like 99 of all housewives, its getting the most for your money the greatest total value that really interests you. Next, you want to know where you get it. ' Thats why we think youll be interested in reading what the U. S. Department of Agriculture says on that very subject. . They can tell you where to get the greatest total value because theyve just completed a thorough study of whats been happening to prices in the United States from 1953 to 1957 not only in stores that give trading stamps but also in stores that do not give stamps. We hardly think this report will come as a surprise to many women. On your own, youve found out that when you save and redeem your stamps for merchandise you can get greater total value than the housewife who shops in stores that do not give stamps. Stating this conclusion another way, you might say trading stamp savers come out dollars ahead. rade Stamp Report Issued Furthermore, like the Government people who conducted this study, youve probably discovered another interesting fact: WASHINGTON government a surveyreported condi p There are some stores that charge a bit less than stamp stores. But it is just as true that there are non-stastores that charge more non-stam- Agricultural ,le Service -- M (AMS) mp I than stamp stores. Smart, thrifty housewives know which is which. ' Reading this Department of Agriculture study should .bring a quiet smile to the seven out of ten American housewives who do their shopping in stores that give trading stamps as a discount on cash purchases. As pointed out by observers, The housewives knew it all show buyers who take the t trouble to save trading save money, it said the) alAper cent savings. ues. SsebS rtfs along. -- This message is one of a series presented for your information by the sperry AND HUTCHINSON company. As originator of the tradition sail green STAMP, Sail is carrying on a of offering thrifty Americans an additional way to save on purchases. Sail green stamps are today saved by over 2 $ million families. 6-y- SINCE 1896,., 2 SS.SS car AMERICA 'S ONLY NATIONWIDE . -- a 335 SB? V GREEN STAMPS -- y the stores themft-- - STAMP PLAN. & V? customer tx & Summary from the United State! Department of Agriculture's magazine, Agricultural Marketing, January 1959, "Use Of Trading Stamps In Marketing Food" The summary reviews Maiketing Research Report cent on each dollar of purchases. they pay in certain stores. food in a g store, but redeems his stamp 295. The Report covert prices from 1953 to 1957 As the Department of Agriculture emphasizes, The summary concludes . . ."The consumer who at the rate of two percent, he benefits by the ex p in i group of stamp-givin- g and redeems his stamps receives, in return, merchanthe fractional difference which it found on the aver stores. tent of the difference." s. in found g dise valued at about two percent of each retail that prices stamp-givinIt was stores had age has nothing to do with specific store If you'd like a ropy of the summary or of Market increased a fraction more than in p dollar spent in filling his stamp book. Thus, if the stores Many consumers find that the prices they ing Research Report 295, write the Dept, of Agri of one percent, or about one half consumer pays of one percent more for pay in atainp stores are even leu than the prices culture, Agricultural Marketing Service, Wash., D.C non-sta- non-stam- situa-tioti- ... non-stam- six-tent- hs six-tent- stamp-givin- |