Show COLOR COLORIN IN CIGARS A LI Light ht Wrapper May Not Sloan Mean a Mild Smoke One of the most absurd fads of the cigar trade is that of color in reference to the Havana The idea prevails that color is indicative of strength It is no such thing says the London Grocers' Grocers Monthly A light or medium colored cigar Is not necessarily mild or medium in flavor for the simple reason that the color refers to the outside wrapper only which In itself is of very thin substance substance substance sub sub- stance and In quantity Is of very small proportion to the other materials that make up the cigar As a matter of fact the fillers and bunch wrappers will determine determine determine de de- de- de termine the body or strength of the cigar The actual strength or otherwise otherwise other other- wise wise of the Inner body of the cigar cigar cigar- namely fillers and bunch wrappers Is too often an unknown quantity It is quite true that a statement may be made that these parts are so-and-so so or a mixture of this and that and give a certain ash etc but this explains nothing Not only are there various grades of the same tobacco in relation to quality but there are also a a. variety of ot grades that determine strength With the exception that certain tobaccos have varying degrees of body or otherwise a mild medium or full cigar is largely a a. matter of chance The craze for light colors or dark colors has nevertheless assumed alarming proportions The manufacturers particularly those of Cuba are at their wits' wits ends how to grapple with the matter Nature is very impartial and quietly ignores the fads ana fancies of people In general Tobacco Tobacco Tobacco To To- bacco leaves like most things are subject subject subject sub sub- to the vagaries of the natural ele ele- ments A crop may give an undue proportion of dark light or medium except for color all may be equally good What is the manufacturer to do doIt if It he can only dispose of his light and medium and has to keep all hrs his dark He already threatens to raise the price on his Is lighter colors In which case the public would be paying a higher price for by no means the best article It might be reasonably assumed that as possessing the essential qualities of a good cigar elgar the cigar darker cigar is by f. f far r. r the best It Is about time that the re ro- taller WIer should take a hand in the mat mat- ter |