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Show - - .,.. -- - .. - : : - - , '-- 1 ,,, .4k)1 i1 , ,... , t C' tti t 1 ' ,,..- , i i , m t ,, - p - , - , . , ; ., , , k Fed e siudenis , I 1 .., I , , BY MARKEE HECKENLIABLE 4 , ) t , I .. , , , ,,mitorz,--2.,,---,.- f ;.' ; t Emily Esposito was shocked when she didn't receive a room for next semester. ) i ' , 1 i . , 1 ....I r-- ; , , i LI , , ...,..- - 1 r I 1 I 1 , ... , i 1 4-- ,,, , I 1) 01 I 11 I-- ,,:: E S 11, ,,,, ri .'' see HOUSING page 2 1 ' IJ 1,- , , ,. ,,,,,,, - 4 4 , -N., t ... ., i DSESA , . 7 , 4 1 li in 1, J, ..,,,,,,,,,,,,.,-- - " BY MARKEE HECKENLIABLE markeekaeDSN ,,,, '''' budget 14 1 ) for next semester, and resident life specialist Jill Fiske said rooms have never filled up this quickly before. "We usually do room assignments when we have enough applications to fill our beds," Fiske said. "Since we -a . , , i. 1 I k 0 , , 1 ') 1 I off-camp-us for prestigious communication award constraining 4 , 1 She said she started looking for housing with a roommate. "I don't think DSU has enough housing," Esposito said. "Since the incoming freshman class is so large, it is hard to believe there won't be enough student houses for them." Female room assignments for housing are complete Ai 9 IAn. , , le 10 find housing ih...MI , r''' i II , i im features page 6 Annual Dixie 1 6 Fest concert DSU marketing office named finalist cut due to , 1 m PIL. , ,,.. 1 , N ,mirt Esposito, a freshman chemistry major from Las Vegas and current resident in Campus View Suites at Dixie State University, is among the female students who didn't receive a bed space for next semester. "I thought it was weird that, as a returning student, I wouldn't be offered a place to live," Esposito said. markeekaeDSN , . I , L....,,, 1 5 sports page -- ......w. , 1 - i , i i -- - ,, ' I.flt:n.ap. Internships offer learning opportunities over paying jobs Baseball coach 'quirky' mentor to players . , s ,, , ....111( ... tSt2I ' 2 -- , ., - 1 1 ,,,,..),... ' ..ir,L.,4, ,,,,,, 1 1 ,, 4 . ( . , -- 0,4,-,,,,-,,, 1 1 t , 1 t i r t i ' 1 4 k it I i1 r,,,, -------.---- ---- large-scal- I , f , 1 Dixie Fest isn't happening this year. e Dixie Fest is a event .., i , t i z l' 1 , t , ..., t , i i' WEDNESDAY ,, s' ii ANIL 19, 2017 - VOLUME XLVI NO. 28 Ct - 6 , - State University Bookstore. Merchandising has been up since the rollout of the Trailblazer identity one year ago, said Jordon Sharp, DSU's chief marketing and communication officer. A stuffed bison r lvel News 1 1 opinion 4 Sports 5 Features 6 Bison Tail 8 - ,. N ,n4 ; s 0 0 DixieSunAdsDixie.edu fax: 4-0- 09 6 '' - .: 1- ,- ,,,,, , 7 ' ' ''''T ! -''' , , ' 4, '1; ,, - ,, ' ' ,,, i. -- ' , ,,,,, , '' I I --0 '''..",,,-.--: , i co it '.:,1---"- ,,.,,, o 9 -r ks....,,,,,, ,' - ,,, , ,- " i,,,i,, , -- - 4r ....., '11-"- ''. ::1,-,'---i rn ADVERTISING ,,,' ti,.... , ,, .,, 74',.., b'. - - ; AWARD page 2 iii . .41:-,- (,:tst 1 '-- ,r,,:,r) r.,4,, - . 6714171-17i a ( ,,Ili kJ u 'if - r ''. .mrmillr 0 k , - , --1 C--- - 1 - , ,,,:). ...i.....1 '1,1 i .,- .... , s- v ''''''-- - ,, ,r L ,,,,,,.., t,,A 1 ....,, lk.:, ,,,,,,,, ., ,,-, wk,;), zmr, 6,--.--- ,,. , '' ? Jennings Room 134 225 S. 700 E. St. George, UT 84770 435-652-78- 18 ,,, , DixieSunDixiaedu , .1.),,,, ,,e,,,,,,, see 2010- - - 4 ,, ,,,,, NEWS TIPS AND LETTERS TO THE EDITOR loyalty that people have with mascots and brands. "There is a lot of passion and love that people have for athletics," Sharp z"00.5-2,0,1- 11 vt ,,,,,,,,,1 It's been almost exactly one year since community members and students packed themselves into the Cox Auditorium to hear the armouncement that DSU's new athletic identity would be the Trailblazers and the mascot would be Brooks the Bison. "Everyone went to bed that night, and when they woke up, literally the campus was rebranded; the city was rebranded," Sharp said. Shirts and merchandise with the new logo and identity were immediately distributed around town. Signs and banners were hung across campus and St. George with the bison logo. Assemblies were held in public schools where students were taught about the identity and received A children's book with Brooks deadline. "We got it in at 11:50 (p.m.) the day it was due, and it was due at midnight," Sharp said. "But we were happy to get it in and thrilled when we heard we were finalists." Sharp said the details of the is what sets DSU apart from other institutions' athletic rebrandings that "innately go bad" because of the ,' 5 1951-2'CO1 difficult." Award. It was 10 years worth of data, and it was turned in 10 minutes before the identity last year. "We're up against the biggest companies in the world," said Jordon Sharp, DSU's chief marketing and communication officer. "But we thought if there was ever a time to throw our hat in the ring, this was the CONTACT said. "That's a good thing, but it makes rebranding athletics extremely Along with a brief case study, surveys, pictures, videos, logo designs, timelines, and other data about the rolling out of DSU's Trailblazer identity were all included in the 300-page application for the Silver Anvil against NASA, Starbucks, JetBlue and KFC's Extra Crispy Sunscreen for the "industry's most prestigious award" in public relations. DSU's Marketing and Communication office and Love Communications, the public relations firm that helped establish the Trailblazer identity in 2016, were named as finalists for the Public Relations Society of America's Silver Anvil Award for rolling out DSU's new mascot and WHAT'S INSIDE 435-656-40- 19 time." Dixie State University is up DIXIESUNNEWS.COM 435-4- 1 Dixie Spencer Ricks VOICEOFDIXIE , the RICKS BY SPENCER r R is displayed in , 0)7 :, F, , , ,. and Communication office and Love Communications, the public relations firm The Dixie State University Marketing in 2016, are being recognized for establishing the Trailblazer mascot and that helped establish the Trailblazer identity Red Storm in 2005. They the identity, which replaced the old Rebels identity Brooks the Bison mascot, after replacing Public Relations Society of America's Silver Anvil Award. were named as finalists for the 1 1 i i n featuring a different artist every year, and tickets usually range from $20- 825. In order to better manager their budget, the Dixie State University Student Association will be experimenting with a new event instead: The Ultimate Paint Battle. Student Body President Sarah Ramaker, a senior dance major from Midland, Michigan, said Dixie Fest is the type of event that requires a lot of preparation, work and money. She said DSUSA wanted to try out a new date that's different from the last few years and move the event toward the end of the semester. "We also wanted to be responsible with our budget," Ramaker said. "We felt in order to be responsible and fair to students, we would reduce the budget for an end of semester event and see how the new date works." Last year's Dixie Fest featured artist Kid Ink, and tickets were available for $25 at the door. The Ultimate Paint Battle will be free for students. The event, set to take place April 28 from 9 p.m. to midnight at the lower encampment mall, will feature a paint fight and dance concert, said Cajun Syrett, vice president of student life and a senior integrated studies major from Bryce Canyon City. DSUSA is working with Uprising Events to supply paint and other entertainment for students. Syrett said DSUSA is paying a lot less for this event than what they would pay for Dixie Fest. "Things we are saving money on includes paying the artist and paying the middling agent to help us book the artist," Syrett said. "These two things alone can get very costly depending on who we sign." Syrett said because of the contract they have with Uprising Events, DSUSA can't disclose the amount they are paying for this event. He said luckily DSUSA was able to secure sponsorships so most of the cost will be payed for. Scott Beckstrom, a junior finance major from San Diego, attended last year's Dixie Fest and said he was looking forward to another concert. "I'm kind of sad that there isn't going to be one," Beckstrom said. "I think this replacement won't really see FEST page 3 |