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Show yiilWyf a Lecturing Business At An M mi v t , ! f'v'SA '' sxvsvfcs- sVv..,s s y. V.. " Sn f,V P ' - i - .v fU fa' v'" i - ' 1 .f, ' , f. i - 1 ' " - ! - 1' a ' f ' r 'r' 1 v 1 " , :iK)'!k Xs" 'NX' St 1 ; . ' ' Hi "W- - s T'''':'CA yV : " .ix rvi4? 'xsi vV - no 1 vin to., Ct v' ' ' - , I' - XXX. " ' ' v A 5.. ' 'v of , " 5 XX,.. "' - ft ,x .x . , ' ' , . ' ' ' Tx ' 0 r-- es r, mg the NA 0 t UfB Sy ' ' y "S 'Jp 1 ' O her By PETER BENCHLEY What could be more of an anachronism, in this era of mass media and instant information, than the traveling lecturer? The very term platform artist conjures up images of the fluttery club matrons who used to pay good money to hear anyone even bah-wa- y prominent say anything at all. and to some Yet despite television extent because of it the lecturing business today is bigger than ever. Each year, hundreds of personalities are booked by the nations 40 lecture bureaus for tours that lead them through a travelers nightmare and a gastronic perdition to spea on everything from aardvarks to Zen Buddhism. ' America has more clubs than there are jn the, rest of the civilized rmrld, and they all want speakers, says We Colston ',HS ' s'SW" ion Leigh, whose agency has been booking; lecture c cuit riders for more than 40 years.Every luncheon group, every lodge, every church social group and temple brotherhood and womens ciub and educational group wants lecturers. There are 20,000 to 30,000 customers. I do business a year. a millkm-dolla- r - To keep the lecture gab flowing, the agencies pore over books and magazines, searching for likely speakers. They watch television with an eye for attractive and knowledgeable personalities whom the audiences are just dying to meet, be they newscasters or game-shopanelists. Television brings the stars and the news close to the people, but not close enough, says ore booker. We take it from there. atf ipf ich id,-iCr kid w v. w u: 2 e-- yrOinW mdM a Despits the rigors, lecture tours still attract such veterans as TV producer, host David Susskind. Ing are The lure of the lecture circuit Is that old reliable: money. Depending on a persons celebrity or notoriety, he caa command fees of anywhere from $300 to $3,000 every time he opens his mouth. yr ty ilf liny nn$ ifniny High e For their part in advertising, booking and making travel arrangements, the d or agencies take a cut of off the top. one-ha- one-thir- lf rosters are filled mostly clients; authors, actors, newsmen, athletes and the range of luncheon-clu- b deemed so wide (and so weird) that a cast of bizarre characters willing to discuss far-otopics is readily available. The agencies with predictable publishers, TV politicians. But interests is ut There art women who will lecture on the history of perfume or on graphology. One lady advertises a speech titled No Trash In My Purse, in which she gives helpful advice on how to avoid overstuffing a handbag. Lord Harlech, the former Eritish ambassador to the U.S., will discuss Great Decisions: 1969. Byron E. Eshel-tnachaplain of San Quentin prison, will talk on The Myth of the n, Law-Abidi- Citizen. Still, the diet 0! speakers and topics chosen by clubs is a great deal more sophisticated today than it was decades ago, when travel talks were exciting and exotic and a chat with a cosmetics expert about beauty tips was as close to a big city as most women ever got College audiences, which account for 50 per cent of the lecture bureaus business, demand controversy and challenge, and soi ie agencies cater directly to them. New Yorks Richard Fulton, Inc., for instance, includes in its stable philosophers of the right (Robert Welch, fomid-e- i of the John Birch Society) and of the left (history professor Staughton Lynd), a professional atheist (Mdalyn Murray), a professional boxer (Muham- mad All) and a professional radical (Yippie leader Abbie Hoffman). SBA Switches Raise Some Pointed Questions v By M. DEMAR TEUSCHER Deseret News Political Editor The current furor In Utah and Ohio over regional director posts with the Administration raises Small; Business some rather inter- political questions. instance, ti 0 w extensively should the umbrella of Civil Service be p f 0 1 e ction erected over administrative - level jobs? And, once this " protection is Mr.Tenscher invoked, should "it be circumvented by subterfuge for political patronage purposes? Obviously, It makes very little 'practical-sense to transfer Salt Lake City SBA director William G. Bruhn to Cleveland, to fill a vacancy there, then switch the director from another Ohio city, Columbus, to Utah to fill the Bruhn vacancy, est sstfng For Di- p- tee. 4: llf rhat, rial ion-- SPEAKING OF POLITICS -- CSS inspirational exhortations are still very big. At any pivn timor gjj ap. dience can subject itself to Sicily Island of Fire or How To Live On 24 Hours A Day or (a very popular number) You Are A Wonderful Person." d OUR MAH JOKES Swinging In His The touring lecturers earn every nickel in the they make demands made upon them if not in the brilliance of their deliveries. All too. often, the rooms where they are lodged are dingy and drear, the food spongy and barely edible, the people they meet extra-curricul- fawn-ingl- Own Tree y celebrity-consciou- s. Your pUme is always an hour late for takeoff and an hour late for landing, says TV producer and host David Suss-kinThen there is seme minor official to meet you at the airport, an hour car ride, a paity and a dinner. Then, finally, the speech. Author Vance Packard, who adds between $12,000 and $17,000 to his income every year by lecturing, proclaimed last winter: Every year I hit at least two blizzards. This year, there have been three. then, do men as rich as Suss-kin- d and Packard undergo the rigors of the tour? For some, mostly authors and second-ranTV figures, there is publicity to be gained in personal appearances. For others, like the late John Mason Brown, it Is simply a love of speaking, of traveling and of meeting people. Why, k y Whatever the reason the pundits select for venturing onto the lecture circuit, the ladies in the local clubs thrive on their presence. big-cit- By HARRY JONES Dave had an apple tree in his back yard in New Jersey back when he wa? just a kid in his formative years. And aside from the appie tree which grew in the Garden of Eden and the apple tree which dropped its fruit on Newtons noggin, no other apple tree had such an influence on a boy. It wasnt the delicious apples which attracted Dave to the large tree, although he probably took a couple to the teacher. The big attraction was a large overhanging limb just right for a swing. Every day, even when the rest of the kids were out in the field shagging baseballs, Dave would climb up on his swing to do his thing. By the time Dave got into junior high senool, he was pretty good making lipe Tarzan swinging in the breeze. He was even better than Tarzan. He learned to at least swin,; without holding on with iis hands. But D a v es ... mother wanted her son to have both feet planted solidly on the Our lecture series is raising the cultural level of the community, 6aid a program director in St. Paul, Minn. Weve had Bennett Cerf and Gayelord Hauser and Cleveland Amory. ground. So Dave-- kept a promise to his mother. He studied hard. He was a good student. And sessions between Mr. Jones with the school books, he went out into the back yard to practice the thing he liked best, the thing he did with the greatest of ease. . , Sure, he fell once in awhile maybe on his head. When he was banded his diploma from high school his Dad asked If he planned on continuing his education. He looked out the window to the swing, and then into bis mothers eyes. , . Im going to college," he said. His father was willing to help him, but Dave had other ideas. By this time, he was good enough on his trapeze to travel with a circus during the summer. He recalls the summers with the circus as one of the happiest times of his life. Circus people are a great group of And, oh yes, she added, Liberace. We went out of our minds over him. CjiaJ . elt, don i, xI iply ted' her tes, rms However, from a political standpoint, the action follows a pattern of longstanding practice. However, the fact it has been done before does not necessarily mean the practice should continue. Both Bruhn and the man from Columare bus, Richard F. Sensenbrenner, Democrats. Both were named to their present positions under a Democratic And, both selections to posts protected by Civil Service were based to a considerable degree on past services to the party. When the Nixon Administration took office, Republicans, following a standard procedure of the past, looked for positions to fill with people from the GOP. such as the Many of tire best spots SBA posts were under Civil Service. Obviously, since the job in Cleveland was already vacant, Republicans could pick up three positions if Bruhn and Sen BOOKS us THE EMPERORS SWORD. By Noel Busch. Funk ft Wagnalls. $5.95. For a battle which marked the begin-in- g of tiie end of colonialism, Tsushima 5 little remarked npwadays. But,' as oel Busch points out in The Emperors the battle had a considerable Iword, of firsts and onlys to Its credit. Most important, the Japanese destruc-o- n of an entire Russian fleet in an showed that an Oriental country mid defeat an Occidental one. Arising oni that realization came Pearl Harbor, e increasing nationalism of the Far last and finally the end of traditional blonlalism in India and Indonesia. it Bqt Tsushima was also notable as the stu- - fst sea battle in which an armored Itojv bat-lesh- lp was sunk by gunfire alone. It was the first modem battle which rented in complete destruction of an ga- bus- - !$s9 ihfSf i sure fiemy fleet. As such, it engendered the inking which led to Jellicoes efforts at Jutland 12 years ter, Busch, an old Japan hand, has devot-- a disproportionate amount of space to Japanese side although the lackadai-a- l voyage of the Russian fleet half und the world is a better human and story.i! Casual, opium-riddecontented seamen in ancient and ships are not a happy only-ntpti- y'Si' RtU- - TTll ve. in-e- st n tme, but theres a moral in lack of ' The author concedes this In a passage Gibbonesque dignity and balance, ssias very size, he says, caused a 4gular disadvantage: . I.lbis was a high degree of internal for fsension between a corrupt ar.d iave J ruling autocracy on the one hand ' a surly and ingorant peasantry on other, which the shrill complaints of overly articulate intelligentsia did re to accentuate than to relieve. One other observation is worth to explain the rise of transis-- I radios and such-lik- e exports: ould inef-jtu- care-- ) vii- -L- Ruth Schepman, a junior High, has a talent for daughter of Mr. and Mrs. B. A. Schep man . . . playing the pipe organ, and this Sunday Is she (21) going Also on Sunday SEEI HEAR! to put it on dis(21), those who placed first In the Utah - State Fair 1969 Music Competition will be play. Miss Pretty presented in a Winners Recital by the Schepman is going professional chapter of Mu Phi Epsilon, to be presented in , womens professional musicians sorority. a solo recital at The recital will begin at 3 p.m. in the the ' St. Marks Hall pq the University of Utah Music Episcopal Cathecampus. 231 East dral, The winners to be heard include: First couth, at Dana Maiben, Christy Childs, Ray Smith, 7:30 p.m. Her Victoria Mice Whipple, Sylvia Mitchell, program will inJames BrlmhaU, Jo Raquel Townsend, clude concert classics by Bach, Haydn, s, Barbara Ann and Franck, Whitlock, Gigout, Langlais. Terry D. McCombs, Ford. Lenora and At Highland High, Miss Schepman is a member of the Junior Choir and serves FUN SOUNDS Saturday night, as accompanist for the Girls Glee Club. naturally, is the night to sing barberWhen she was 2 student at Hillside Junshop. Or better still to hear it And who ior High, she was a member of the better to hear than the Mountain View Mixed Ensemble. And before that, she Chordettes In thei? fun concert, Sugar was chapel organist at the Redeemer Luand Spice, at the Bountiful High Auditotheran Elementary School rium at 8:15? The Chordettes will have as A member of the Redeemer Lutheran their guests the champions of the Sweet Church, Ruth serves as organist for the Adelines, the Golden Tones; the Sound worship services, and during this past Staff, Francis L. Urry as emcee, and the summer, she was organist at St. Mark's great Lakeside Chordbusters that sang Cathedra! for Its early services. with the Utah Symphony at Lagoon last All of which is a pretty impressive July 24th . . . list of accomplishments for a high school SONG CYCLES Betty Jeanne Chip-ma- n junior! is presenting her student, Gayle Groo A former piano student of Robert Brockbank, Senior in a soprano, Whitmore and Ricks Knudson, Ruth is Recital of Song Cycles Thursday (18) in now an organ student of Dr. Robert the Music Hall on the University of Utah Tabernacle organist on Temple campus at 8:15 p.m. Miss Brockbank is Square. She had previously studied organ Including in her program Menottis with Joseph Miranda. Cant! Della Lontananza, and Suri-nacThe talented young musician is a two Flamenco Meditation, Highland 2 Sud-week- Cun-dic- the small society al WEALTHY Gifts, Outings troupers . . . almost a family, says Dave. After that first summer, David en- -. tered Trinity College in Hartford, Conn. For four years, Dave did his drcus bit In the summer and studied the rest of the year. He was graduated with honors with a degree in English. His minor was ' ' education. Dave was at a crossroads. He had to choose between teaching and doing his , thing. He must have sat under that old apple tree for a long time to make his . decision. Maybe NASA helped him make that decision. The space people asked Dave to make some experiments to test the effect of space travel on the body. They picked Dave because of his skill on the bar and his ability to cope with AURANCE F. STUNTZ p pfMai .irttliiP sudden and unexpected movement After he was put through the various experiments, Dave was questioned for three days. He answered scientists questions hour after hour until his answers filled a book as big as the Los Angeles phone f - While Dave'writes it off as a minor role, he did play a part in the astronauts reaching the moon. What did Dave decide? Well, theres a shortage of good teachers. Theres also a shortage of people who do what Dave does hes the only one who does Dave is Dave Merrifield, the guy who hangs from a trapeze by one toe beneath it his helicopter twice a day a thousand feet above the Utah State Fair. full-tim- Wit's End As womens purses get bigger and heavier, the more purse snatchers are getting hernias. 150-mi- le extra-curricul- BIG TALK ; .'ki', t, vyr. xx,' sf f ?xVV't A: ; " V' , ' ' ' - ' V 'x Mi; ' ' .xx' 150-mi- le 150-mi- le East J MA- M- ly (AP) 1ER MUSICAL WHIRL DEBUT at vival - senbrenner chose to resign their posts rather than move across the country. The fact that Democrats used the same technique to fill similar jobs when Kennedy replaced Eisenhower provides precedence tor the current maneuvers. But this does not answer the basic bow far should Civil Service questions extend and, once it is extended, should the regulations be observed by both parties? It would be next to impossible to determine whether Republicans or Democrats have been fib most inclined to play politics with jobs. Both have done it exten- r 4 ; sively. Nor should any political appointee, Including Bruhn and Sensenbrenner, be surprised when political pressure is extended by the opposition party to secure a change in a job that was first filled by patronage. By HAROLD LUNDSTROM Deseret News Music Editor jIndustry In general was, he says in fnmenting on the Japanese, confided not, as it was then and still is in the tst, as a means to personal prosperity 1 rather as the means of national nof who Drug Firms Woo In both Salt Lake City and Columbus, the records show that the SBA offices function smoothly and efficiently under Bruhn and Sensenbrenner and considerable progress has been made in both offices. But again, this is only part of the major issue. From the standpoint of the public By JACK ANDERSON and this is as true with local state, county and city merit systems as It is of fedWASHINGTON The purchasers of some real study brand-nam- e eral Civil Service drugs are helping, at least should be made as to the level of job proindirectly, to finance happy outings and tection for career public employes. valuable gifts for " r Then, when such a study is made and the doctors write their accepted, the areas protected should be f'xx'::- really placed off limits from political pa- scriptlons. T big drug tronage and some of the inefficiency just I- x'. spend might possibly be eliminated from gov-- companies r'Jj millions each year eminent bureaucracy. , , f to proselyte and Meanwhile, It Is still foolish to arbipersuade doctors trarily transfer government employes ir, to prescribe drugs an effort to secure political jobs. But it by their brand has been done many times before and, names. The cost is unfortunately, it may be done again unmerely added to less some wise decisions are mane by the price of brand-nam- e drugs, which the public and politicians alike. sell for as high as 10 times more than the same drugs cost under their generic names. The doctors who accept the lavish hospitality of the drug companies, quite naturally, feel an obligation to prescribe brand-nam- e drugs for their patients. In this have believes way, the sick and the suffering wind cycles that Mrs. Chipman never been performed here before . . . up providing the money that the drug manufacturers squander on doctors. ' APPOGGIATURAS The MetropoliBy the conservative estimate of ore tan Opera, after cancelling the first week insider, the pharmaceutical houses spend an average of $3,000 a year on every MD of its 1969-7- 0 season, was set to open last in the country. The pay-off-s take the Monday. But that opening date had to be form of contest winnings, research fees, gift medical equipment and postponed to next Monday (22). A slow' ' vacations. down in union negotiations is being Once the out sent $5 Upjohn Company blamed . . . checks to doctors across the country as One out of four children, Martin an inducement for them to try Upjohn Bemheimer, Los Angeles Times music pills and powders. Other manufacturers Los in elementaAngeles critic, writes, have paid doctors to write case rery schools receives an average of 30 minports on their drugs. utes of instruction from a trained music The Eli Lilly Company likes to hand teacher each week. The remaining three . out free medical satchels to new doctors students must either Ignore music altojust out of medical school. Every time pedagether, or work with an they open their black bags, presumably, gogue. We can count on less than a hunthey will be reminded to prescribe Eli e music specialists to servdred Lilly medicines. ice 448 elementary schools in the city. The competition to show the doctors a additional (traveling) teachThirty-nin- e the pharmagood time is so Intense-tha- t ers. are about to lose their jobs because ceutical houses have entered into a of the budgetary crisis. Now, cur school gentlemens agreement not to provide board has recommended that $1 million free transportation for doctors beyond a be allocated for the restoration of sports radius of the manufacturers activities. Not facilities. and other a penny for the regular arts curriculum. Charles Pfizer and Company, for inNothing, either, for an essential called re-- ; stance, has invited a number of Philadelmedial reading. Onward and upward! phia doctors and their wives to Groton, autumn holiday on . . , (Arent you glad you live in Utah?) Conn., for a two-da- y October 8 and 9. The San Francisco Opera Association The letter of Invitation promises lyrihas ancunced a donation of $43,000 for the cally: The program envisioned would scenery for the new production of Verdis include a visit to Mystic Seaport, where La Traviata. The donation is from the sailing ships, whalers, and crafthouses of Charles Merrill Trust in Ithica, New York the Century can be visit. , a Agnes DeMille, who revolutionized ed; a steak or lobster dinner at one of the American musical theater with her Southern New Englands better restauwill be rants; possibly dancing on the evening of choreography for Oklahoma, the featured speaker of the Federal-Stat- e Oct 8; and, of course, a scientific inspecArts Conference In Washington, D.C., that tion visit to the Pfizer Medical Research is sponsored by the National Endowment Laboratories. Lest the doctors be wary of a sales for the Arts. pitch, the letter assures them: It should be emphasized that there will be no prodeven subliminally by uct mention Brickman by packaging operations throughout your entire visit with us. Unhappily, however, Philadelphia is more than 150 miles from Grotons Mystic seaport and Pfizer pill emporium. Because of a gentlemens agreement between other pharmaceutical companies who are competing with us for your UB. attentions, the letter explains dsMeately, we are unable to provide free transporVvscctfgfc&D raditation for guests beyond a A0&TTtJT& us of our facilities. Groton is about twice that. Therefore, to satisfy this agreement, we will cZ0AUT charge $5 per couple for transportation limit . . . Meals, beyond the lodging and all but (this) token expenditure for transportation will be provided for you. Miss Schepman Readies Debut Recital Tsushima Battle nlSave Orient Face . MERRY-GO-ROUN- D Doctors With : 5 September 18, 1969 Thursday, But travel lectures (illustrated) and lov-kee- ' the the nynn DESERET NEWS All-Tim- lUt- - un n nangifqf wmi music sounds like whowas ever carrying the mtlody it on someone's toe!" dropped "Rock Pram photos taken lor tha Dosortl Nows popular dolly Birthday taaturt. , |