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Show ,, , , 1 - :, 1 , - ''' - ... 12 A, -- Wednesday, April 15, 1964 . DESERET NEWS AND TEIEGRAM, - , - , s - - ,. -- ... , ..... , - - . - , -- - , The American ..Consumer , H - -- - ' - , - - . , , - '' . - , ' - , , ,I, - , , .0 'le, , ' Mettler's' Note: This Is The third et Poo dispatches esi ihe American con- seiner by en isoliettol reverter el tinged Press litteroatiettel.) i ( it I, By HARRY FEJIGUSON: ; 'WASHINGTON (UPI) Within a week after she had 1" been appointed as President 'Johnson's eyes and ears for pro. - -tection of the consumer, Mrs. ;)- Esther Peterson received 3,000 ' letters. One of them contained !. a shrimp along with a corn::: plaint that the biggest shrimp in 4.the frozen flood package was t', smaller than any pictured on the . ,,..cover. Most of the letters were angry I -- ;in tone. A Pennsylvania man ' 14 sent a cereal box which he said ;contained "only seven inches of : cereal and four and a half inches ts, air." A Chicago consumer , t'of . I said he had been unable to buy 'I' penicillin at a fair price and re- Mrs. Peterson to send formula for it. , ' t i' :t ; . ' , :i : ' . i ,... - t- tIt . - I t 1 1 ' !, I 1 Some Even Enjoy " Experience teaches that the League Against Obnoxious Commercials has a rough and uphill road ahead. Recent research on the habits and preferences of television viewers brings out the fact that most people don't resent commercials and that a small minority- - actuallt-enjO- y them - Nobody deplores dishonest advertising more than republi advertising men. In a recent speech Ernest ,A. Jones, presiJohn ' & dent of McManus, scolded the conAdapts, Inc., stuner for his complacency and urged a boycott against products found to be dishonestly advertised. But the consumer is fra Without Question , stubborn fellow' and it Is only I'', The American consumer gets rarely that he does something that makes-- a sizable impact on :mad : occasionally, but by. and ' i' f . announced his organization was hroke and that he was go- ing to try to assess the mem- hers 53 per head. - t ;t ' , c i Fini , quested 1 I i ' : . -- is .1.---- - , : - . 4 --- acceptsivitibif question sever is offered for - ' - i, e effectively,- - - , ," , - ,, . . - - Yeirs, Foreign Cars---The most ramaticr-example Involved the compact automAmericans'deobile.In 958-59 for veloPed a small European cars and by the end-o- f 1959 the Imports had cap. tttred 10.17 per cent of the new car market In this country. 'De- - -d- - z -1- yearn ago Stephen-lin''forrrted an organization -- called League Against Obnoxious s' Commercials' and confidently it ,, sallied forth to reform the tele- -'t, vision industry.- The other day 4, " - ' - He sale.- !---:Two - la what- :, seems to be- unable to organize - - ,, glAnie 1 fellow--wi- d DAM L 6' - , L - , , t - p. 1., - , 3 - ..044, ' EB 11 r , - ' ,,,, ' 4' 4114' - , '1 . - , 1 I ,p,r1.1. . t ' - inn , , - , - , DI '. - MONDS-- W - , .. - , t , ,,, - ' - -- - ,,. "- -- ,-- . , - y - 14 A -- w... - s , a a - Set in - of Gold- - , ' ,. ,- . - lints. , . , - , V, 1., now ... ; - Dreams 'memo toothy ond on hond your magnificent for ..timis immemorial.. The Emorold Cut Dic mond set in orerlasting White Gold. , , ----- - , , . ---- - - - . diamond.- $450.00 - , ,.- ... - ',.; ', - ' - - - - - - f:., - i ,:. 0325,00 ; r -- the-origi- ,'- --LIESS.4,,,, LSI - , I VP7:7:, -,, - , , - MENS ACCESSORIES genuine - I-7- - - , ' . , Gold- - - ' advertised nationally: watch bands will be sold at ' savings of 5nOF-an, kovh - .." '' - 12 DA 2.-23- - -- - MAIL - d 1 '' ,. . NEXT TO THE SWIM . ,:',,::, ew la rt a., itA I - , - Al , , - !' , , li le 11 , , - - - -- , -- - Ile , 1 - ii- ; - - - 1 ; Iodise 0 - - ...1 - ',. ., . - IS 0U THEATRE -- , , ,. ' ; .:tk: .. ..e , , . . :..., ; : with -- - ' $125.00 White- - ' t " " 4 t ) ..., 110.00 --- . 8223.00 S100. ' - - 0-- 3 . '' diamonds. 7 with matching S199.30 - - - , ' , '' ' ' '' --- - - '' - - - - Washer Mi;r1e1WAIIISTA , ; - - ' . Ind by -- -, ",--- -, 7 ' , ...'-- ' : , ,. ,.. : , ' , -- - - - : ..'4,,;, ' - , ',' - - . . . - - - ' - .7 Y. - NO MONEY DOWN - - i - - -,- , ' - -- , - ' - - , ---'' , . ---' , , $520.!- .... - -- 4:.' ,...'., :- , -, ' s' ' ,,.,;,'-:,- .., z, !:,:-.. .; '';' ..!:: ....: ' ,,: ,';fr.: - - '"r A:: ,.'A ?,i' - , r' .- .:, .'..;, - - :, :,.:',.i'. , ...,, ., ..., .,.'''. , ,?., 2 4 ' . , - - ,- - ' , ' Witb--- Wide! 530Y , vimmortCrizewAse' AP - . , ", ,- - - ' ' , - - . . r . . ' - ,,,.; - ' Do-7.- .... 1,:,' ',, . 7, ' - . 1, FA ST C REDIT AIAI - FACILITIES-- - - -- 0,11151111 , ., ..,, 47 7: . ' .. - AVAILABLE , , 4SSOZIeeffinVOMPOPSWAYROMVIVANONVINOVIOVXMONIVAWaLs,00M5MONO, (21 'elbow ... ,...,,..., ortor ',,, - - ,, . 9. Open - :. .. : CO - ; '. ! - ,:' --.''' - - ' - -; ' d' '' ; ,. ' - ' 111111.7 ' $1100--'11 ' - - , , , ' DE , -- - -,- -- ' - '.. , WITH-TRA- - -- - dvii r.':.; - $22" ' i ..:, - 1443 -- ..,.......,.., , . - , ,.. , - Transmission Warranty ' , Free- Delivery ', 5-Y- ear -' - .1.::.:;;5:-.,i-- ,4 ,;! --'. , - l'- ' ' : :73 1 b Bit! In V .CAPACITYWASHER-L iV - s ' ?',',:,:--,.- ,'A'-,: ..., ,', - - L-M- n0 ' ' - i - , . :. " - - E , - '''''''--- ',,.--,- ' ;','''''''.;.! ., . .. - ,; - - DA8201 Mcodel 1 . - - , " .....,' - , 0 -- lit,"1""11"1""1"4"4:- ;r,,.....- IA,' $9,..7 -- - - -- - - 70 , Iodise )41( Bennis- sis. with 9 boon. OM matching diamonds. $21100 611.7, Whho Gold town" with : snarling diamonds with new. nor. ---$175X0. efitinf finish.: , a MOn th- I - -,---- ' . I , - 61 - -.$0000- - - wo.ry.will....,,, 0.1di, Whit. Gold- , irshroceablil---- '' ; yrIrl -Solt,. $79.50 iii-- - :01. I "Am ''. r: 4 41 ' , - -- - 0 - 44 $71.50 White enlid - ' $01')G0 ' ; A 507 , with with8 - L. GLs11111 - VA - oxpansion bracelet. - , , - s- - - - - - , - t - !,- .ii,',..,:,, -- -- ' , - - -- 0 ria - 1 - '- 'L.) L, le71111 $99.30 ' erg . '.. . , ' ' 1,... 1:I. , ",,-). ' ' t7 1 - 111 ,i",,-, - - - , - Buy the pair for only 1.--- . : - $62. $12.1.00 -.- ,.-- - - L -- 'follaw Gold Slack 'Gad Asa. matic Waterproof Hamilton with ex- ' ' .. politica breads& elven . - - $74111 $1419.30 Songillas. matching - - - - $129.30---!6- --. 0 - - i011itie, &Pekin" on -- -- ,. - - 8.141.1.44i ' . - 4 ' ous washing action. , ! -- - : - 7. 1$5218- , - -- .'L.-. - - , - ,I ,,,f Made mark of Goma Mark Comiany ' -- - GALLONS- OF WATER , -,-- - - il --- 7 . ler ' '''77 leg OS - - --- 12-pou- nd - - ed 7 - , - . High-spedrying system Automatic dry Control .. .., , Synthetic i CyC i -Huff -- - - - Four-wa- y venting Porcelain drum and top - lic000---so , ; 1 Dryer ., Act first time ever at this low price... - , - - -- 1r1 - Sobel , ... f or the ' ' Lets you automatically di" ' wash small and delicate fabric' loads normally iil w a s h te d by hand or .,-al lift out basket for up to tra A loads more big vigmb requiring ' . $27S3 - $55.00 ,. - . . , ..' , - -- - : Matching-- . PRICI Yellit owe ZY - -- - . itedectior $5150 Monte- - Yellow-- GoldWaterpreet Automatic Hawaiians with matching , oxpansion braimlet. Ladies' Elgin, 17 Jewels . - ' - with crystal. White Gold 141( Sound design with stylish crystal. Gents' All Stainless Steel' Automatic. All Proof with expansion bracelet., bracelet. - . '.i , - II, . - 'mine Namilt - a-- am, - White Isinglass, design with - matching latslust gracelot. . leweind ,.,.,..., ' ,'- - WePeaue normd , -With Trade s ,., , 11541 USES ONLY - " - . lasgesuidS r , --- - , .,.,... , ' - - Gold sparkling n 1 ., . - lb - $71.50 Nemesis! W.IP., Gold , - , , , , ,, , '3 ',4 -1--6- - sappliiro --- ,,,..e.Whits ... . , - saver load selector lid drip porcelain top and , WNo ,.... -- - 1 A t : - - - irWarm or cold rinse ,, ,,r,,, Dial ' ' styling. , - Block with ONLY ' ; ',', . , Lill, "- - ,. .., .. ' 3 , LakW: White .0014 Wittman's with 12 brilliant diamonds. Exquisits 1 ' !f, , , '41, it ' ,,,. ,heck..,-..,preef.k- more: z triniliSki & Three cyclesregular, delicate and Foak II Three wash temperatures--ho- t, Warm -or cold :-..... ' .. ,,..,,: ) -- -it Were Wassailer ''-Watch. - Winnower ' ' killillingt...) ' to ''' leasitifsil., Ledies' - , - - - ' .s- - e WATCH BANDS . s. 1 ,, . ' , , - -- fy. BENRUS: ,, matching ' - , ern F,- I coMfasher, - , -- . PONCT - cost.--Ou- Hundreds of famous make WATCH BANDS will be sacrificed. Kreisier, G m x, Forstner and many other to be - 44 - Ladies' - Square off ... . - . ' , , White ''-- -- Parker Pon Sots, 3 Only. 11100 RetalL $ine Now during this Stock Roduction Saler- Istsf11 Parker Pen Sot. Only two.. ' 1447 new only Regular $ess, , ' ' $0150 Parker, Pens, 3 only. ' now lust A $500 'wail, , 50o0 nal , , .4.. () ti r''' Provéti-l2;tiöea-tititit- F111. , ' - ,i- - 434sytistitauer matching expatilionlitalitet. Aadies'Yollow Gold Wittnauss matching expansion bracelet. s-ladies.- White florentine ongraving. ... , E- - , , .' ,:', ' ' , selct group of Ansoo cuff links and tie tacks all ' to be sold at c firm : a amount of JV Doff nationally advertised price. . ,, , ; - ; of AN G.lig 8 14 y.s. eold 845.06 Proof tontines, beautify'''. styled. I plait. Is small. but the valves offered are as big 'as Yellow Gold Hamilton with ill 21 $6100 i ell the great outdoors. - - IIndio? expansion bracelet. - , - Taoties-Whi- Thousands of, dollars worth ofuitthe west's-fines- t. level& be sold regardless 0,2L tO0 , f,;... , -- - -- WATCHES - , - - - t ' .. - . ,,...;,...,,,, , - . ,. A -- --,--, - ''' , ry-in- $350.00 ,. ---- - 2.,, t i - - e- - - .7. .0 HAMILTON ELGIN rrr 7 I advertised price during this sale at Davis Jewelry Company. it)2100 &tow 16 LONGINES-- OFF . :. ,, .. ' , :.' . -- - , ,, ,,- - ' at the established nationally - A select group of Jns ell Ise t bur wallets, $3.00 velvets, liquidated $100 I -at Each, While They Last! , , ; , PAIN'S WALLETS. , . - -" . . - , '' q'''' ...,, - - - - I Ali go ' f,,, - FAMOUS' - ' --, - - - I .z, --- Am. E ' - - , - m $22943 - - . - - - , -- . -- sL000 w . -; , , ''''.4,,,,3 - -- '- ..4 - , Nationally Advertised lgin Diamond Rings, Selection - ofl several Solitaires ' enhancing- thebeauty of o n d in the centerdi-6-gleaming 14K white gold. ,, - - . - ' 'styling in this exquisite , - 7 1,7 -- So muds fee se little. You con own- one full carat of diamonds at pin' money prime when you take .act..., -- ' - - Ultra mart and weddint rinit Pol. 'engagement ' with sparkling diamonde--fMrkkthsr,strrnning - M a tot to Ise center , -- ,,T t - HSTONE -- - - DIAMONDRINGS ;1296 - - con own this gloriI a s diamond entomb!' for just $2$3.00. $595.00 to you at this time. - --- Now Brilliant Diem a d Solitaire with Bride and Groom Rings. Matching 00 020 This price inductee all 3 rii7s-,---- -, 1175.00, - 00l , - Diamonds for Imagine 11. Caret lust $149.00. A ring he will ,wear GI 01000 with pride. . $300.00 - - . - '4,----2.------.--. Ifni vitimato hi Diamond Elegance can be yours at a fraction of A magnificent - the original price. diamond duo styled by the itnasters Jor everlasting enjoyment. Now you .. ' --- Now -"- - -- - i-- 41114Tott",.. n sip a - in - black onyx, hematites, c0111.016 signat rings, sapphires, ail to to liquidotoci at thin fantastic stock rockdims saki trials.' Nobles, 00822 - -- hiatchh3 this at- $275.00 ,. '' - .77 , OFF 0 (:1 , - - Davis-- - . - - LADIES'-BIRT- ' 1 ',. ''' - ,,,..,,.....,,.. -- - - RINGS ': , GENERAL ELECTRIC , 4 . , - price of lust $49.00. Formerly the re-- tail pries of this magnificont array of diamond beauty was $150.00. , 1i50.00 - - - Buy -- ,,, ' SI te4111 0 7- - - 'wagons it in goloxio of diamonds -- --RIN- , - . 4 ,,.,, , :,..-....- - ENTIRE STOCK OF $756 . , ' D s,-- , .. GS ,, I . MEN'S-AN- , , , -- , 58164 gold-33- 17.50--1 --3 - -- , everlasti14K whit, .10 Fiery' Diantencis of this unheard .4.-- - - - 19241- 1111 The simple Solitaire, radiating on the splendor and glory of this ago. . - , " Siinlialcie Bridorinirenritm-2$0,- ' - N - ''s , , ,.... , Z- . l'nts selection is one of thi finest in the intermountain West. Plain designs, engraved designs, and beautiful two-ton- s must go at these ridiculous low rings all Prices; - , , 1, . , , T, GH Bs 0 ' , , ' ' .11mIspopo.,,,. .... 14K,Adding - 116917 43230 White Goird Omit's, Diamond ging Set White Gold wMt In sturdy Satin Finish. $150.00 now' , , , White ' -- Aindris SimplkityIn- - a beautiful "Solitairs. - Set rin GlisamMg -- 14K - $167.30 Whit. Gold. . , - , . , , - , , RINGS -- - 1 iFF . , :. ., Entire stock of mon's and Bands ladies' , - White Gold Diamond Ensemble with , 7 sidle diamonds and set in 142 . White Gold. : : $195.30 rri-- -- - - 7, -.,- -., - iNducti.. , r , - - Thtili,f;:ift-tDiamstandring ' -- , ( . , A ' - . epdoi, s , . ENsEmBrt Love's sentintent is captured in ' most unique of ring styling A Now teems in design brings 'nit the greatost of beauty in this 141( : . ' DiAmoND- this--- ., - ,. - - . ---- ir I, . . -.,,.., J 1 , ' ,- iimicablEgawkairstAmmo tRICE ,,,'" White gold diamond dee set In Dui. -- , ,, obi. White gold with II matching blue white Diamonds. Gracefully $1E116 I I ., .S300.00 sculptured beauty, ,,,Whit, Gold Diamond g,mbis, mod. 10 matching $0.0.110 - em simplicityviith - $259-95,VV . diamonds .., -- ,t" v.- . 1.., , .' - C. ra- , , .. ,,, ' -- ' ' LI' , , All prices are belowwbolesale. The'entire contents of Complete Inventory is being reduced, Jewelry Co. tins beea,bought,and will be reduced Jo the bare waits atitfrattion, of"acituarworthl ...!:' - 0 Ns 1",' a, ' , -- - 0 -- ,...,..,: ,,., r A 1 ----- - -- f , ' i - - - - , - El . - , ' - ,- ... y l&t:------,77:45.)- k , ,. , 11 . iel i r. d-- J i ER 0 - ii- . . ' ' A - .. s , ,,- ROADVI otionw ' F ho 0 --- --7--------- - c- , , - - - ,,V- , , - ' - , ' - ' E. -- ' - South Main 0210 R - 1 .8 6 -,- - , - tTlittlytityt 4..jE1 I' -,,-- - - ing Di(ggi-f- r - I ( - - , ' - (11:112)r1 1'F'----'-'------ 0 i. .., -,- - move - ' - - i . li 0 I tiD C,..91 '' . - . s' - ,. JEWELRY CO r .., - - . - . your-- - - ., '' , .. . : as they came off the campus and ordered to disperse. When 1300 air conditioned rooms and suites, five hospitable restaurants, they kept coming;-.- .firemen i i even private sprayed-- them with water. "dining rosms,b." am fib,: 1, scoustically The water apparently failed perfect ballrooms. Headquarters to dampen their spirits 8.nd a and for business or pleasure few tear gas shells were final- , only 8 minutes from L A: ' --- --Airport vis Neticab.--ly lobbed into the crowd. -- inwere said no there Boyles juries or1 property e damage '-- Los snouts other-th- an head a cut on suffered , by 'a volunteer firemañ ,l. struck by a flying rock.' ' . . , - ' . - . , OOD'-- ( , - . - , ., -: : - 'the students were confronted ffnits - ,,. - - -- - 6, cciunties were called In an attempt to confine the Ntudents - to the campus., fire- QV- .. the American consumer to any large degree. After the federal' government's report on smoking and lung cancer was published, there was a drop in cigarette , sales. '4 But now the sales curve seems to be moving up toward normal again. . . ' 'Asks for Belp 4 -4- 14411.3(1 11....gro3nkpfead, Tsing men litTflew York, Mrs. Peterson asked for their.belp on the tobacco probler - "How we be subjeclong must ted-tcrads wtdchrleature- - a lovely girl staring 'adoringly into the eyes of a man who smokes X? How long must wesuffer the rugged cowboy who proves up Y? Will hirility - CUP1)- -- -- - not intiznidate or influence .kmemosassmst -- one-thir- s; life-can- Mo. gas, I men's 'hoses and snarling police dogs Tuesday night to confine a student demonstration to The Northwestern Missouri 'State College campus. ' It, was the most recent In a string of demonstrations at the school in which students cornplained of the food at the col- ' lege cafeteria. Manager Glenn Boyles said the demonstration began about 83Q p.mon the campus. Police, highway patrol ' and froni surrousding --' . noboimg health-an- . - -- Meets - used tear --' troit swung into action and began pouring small automobiles into the market Last year the little European cars bad dtly 5.1 per cent of new car sales, and Detroit began Iincreasing the size of its compacts. Not Organization ' -, The point is for Sure why the European automobiles suddenly became popular, but it definitely was not the result of any kind of consumer organization that set out to teach Detroit a lesson. Even the - threat of impaired -1 ,, - MARYVILLE, --- ,,,,- . , -. uestio 0 -. : -- - - uas Subdues Student Mob - , oppers e o m ' - -- ' ss , - . - -- ,. . -- - '' 1, ' - An& , t, , - ,- -- picking up cans at random with- ,--out worrying about which might . , - be superior. ' , Wbatever'be buys and for e , whateVer reason, the American ' consumer uses about d of , the world's goods and services. ' This is the way be disposes of ' a dollar: , . Food, 22.43 cents: housing In the flower of freshness of - I, : insur-continue to lift up our spirit, if iudin, g taxes, Milli-tea- , , " ' ,' , we smoke? furnishings, etc., 33M , "If we can't have a campaign cen ,, ,aPparel and upkeep, 10.63 transPoctatlen, 13'' to inform young people of the coae aist;,, he, and recreation, dangers of smolcing, then at 19.45 s, ans, e3,us' '38 least ' let certain that ' dents. ' we do not consciously attempt .'s , ono Amert pestplcinto amok, World',s ' ,' biggest suckers. , Some experts think the reason the American consumer is so docile is that he is confused by ' the wide choice of mechandise ' ' ' offered to him., 'One guess is T '' that in 10 years there will be 20,000-1teronthe shelvesabf p, the larger supermarkets. , The stern laws ,of competition keep prices of various brands' about Alnd the same. the housewife , ' wanders down the shopping aisle ,, , . , ' - - Dillil , . li. AL , , . ,- - Jo 4 p.m.Fridays Sill - 9 p.a.- .. - - 180 List. 3rd-----SoLith - , -- ' -- - EM , -- - 1111) - - 34556 , , - - - , - .. NI . ,. , , . . .. . - , ,.. 0. - ,OL. . . I , .., --, - ',1. .. .., , om. An- - 4W, ' '.. |