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Show Ulir 12A WSERET NEWS, Wednesday, April 10, 1908 EUGENIA SHEPPARD REPORTS Long ago you put away your electric Chrstmas tree lights until December! Well, bring them back out! Youre not only missing a sensible return on your initial investment by keeping them stored, but you're also passing up several opportunities this year when electric tree lights can serve both a romantic and practical pur- The Modeling Game By EUGENIA SHEPPARD The world NEW YORK Is absolutely saturated with girls who want to be fashion models, but at least 95 per cent of them dont have the ghost of a chance," says Wilhelm ina, who ought to know. - was one of Eileen Fords top models before she and her husband, Bruce Cooper, started their own agency. She If Wilhelmina doesnt know all the answers, her first assistant, Dovima, can certainly Enjoy KHHinKiin) Dairy Foods supply them. Dovima, in charge of intermodviewing all the would-b- e els who want to be enrolled in Wilhelmina's agency, used to be photographed by Dick Ave-dofor Harpers Bazaar as a vampirish creature with black fingernails and Medusa hair. Still beautiful, she's now more like the Dorothy Virginia Mary she was bom than the Dovima she became for the camera. Dovima's exaggerated look is completely out for fashion wants models today. Nobo-'a girl who is too outstanding looking, says Wilhelmina. "She has to suggest the girl next door wholesome but still high style." n TOP MODEL The girl in her agency who personifies this bland characnamed ter is a Jane Hitchcock. She came from Alabama with her mother and a scholarship to study were ballet. riding They through the park when she saw a photographer with a fa shion model ar.d changed her mind. "I hired her the minute I looked at her, says Wilhelmina. Jane Hitchcock stacks up with Lucy Angle, Cheryl Geigs, and all the other glorified girls. "I hate to say so, but what wants most in everybody models nowadays is youth, Wilhelmina says. When we tell them a girl is 19. they say havent you got anybody younger. One of her successful older models is Murph, who is 22. Murph has overcome the age barrier by humor, the worlds skinniest figure, and London experience with Mary Quant. Wilhelmina doesnt feel too sure that the viewing public is sold on young-youncompletely models. "I had hoped we were going back to the kind of mysterious Garbo type, but it seems we arent. Everything has to be pretty and natural. If Penelope Tree had come to her for a job shes not sure NEW ADDRESS associate 1102 E. INST. COUNSELING FAMILY USE OUR EXCLUSIVE 33rd South 487-116- 1 Super Valet Service Shampoo pose. And if you hurry, you can be the first on your block. According to Albert V. president of World Wide Enterprises, Inc., there are at least three national occasions during anyi one year where electric tree lights can be used to liven up your home Decoration Dev. July 4th and Thanksgiving Day. "You can easily liven up both the interior and exterior of your home on these holi System shampoo system that cleans and renews upholstery headliners, carpets, end convertible tops. A Sad-acc- a, Wilhelmina, once a top Eileen Ford Model, now is head of agency for girls aspiring to be. models. with Christ- mas when ynu can use them in the garden area. days by simply stringing twinkling electric tree lights in he indstrategic locations, icates. "Why just lights twinkling Light Up Your Life-A- nd Your Home Decor! . Give Your Car That " New Car Sparkle " g she wouid have hired her. Penelope and Twiggy, to me, are not what the public wants to look like. What people want in fashion besides youth, is models, says Wilhelmina. When she began modeling, the average model height was own Her inches. inches were against her. When she got a job posing with a refrigerator, she almost completely hid it, instead of making it look im- Critics who have complained for years that the fashion models look half starved must have been right all pressive. Wilhelmina was bom in Holland, but moved to Chicago before she was 16. When she couldnt make it modeling, and she designed lingerie blouses for a satin manufac- double-breaste- height, turer. Finally her talent was spotted in a beauty contest when she didnt become Miss West Berlin. She spent a year with Dorian Leighs model agency and then back to New along. ' ABOUT TOWN: Midi skirts are everywhere. At the Colo-- ' ny Wednesday, Mrs. Edurado Orlansky (Jane Tamerin) and Jill Aguilera, Mrs. Stephane Groueff's daughter, were both midi coats wearing by Victor Joris when they met for luncheon. Jills was d gray linen, and Jane's dark brown canvas with a mao collar. In his West Side salon, Ken Scotts new collection from Milan had nothing but midi, dresses. maxi, and His mini and maxi flower prints were on satin, sheer wool jersey, crepe, chiffon, and Banlon. calf-lengt- h One of Our Most Popular Sets. Choice of Fabrics Available. See this beautiful tufted chair and ottoman in our show room in Black Naugahyde. h 1 2970 Highland Dr. 2977 Highland Dr. Both Ottoman Phone 87-07- and Chair York. For six years She was all over the top fashion magazines. She started the agency six months ago because it seemed the right time. Her husband, former associate producer of the Johnny Carson show, heads the agencys division for TV models. "Hes the big boss, she says. CONDUCT LESSONS Already the agency is moving to larger quarters, though she hopes to keep it personal and small. If its successful, its because she understands what a photographer wants and can explain it to the girls. conduct She and Dovima lessons on weekly two-homakeup, personal fashion flair, catalogue and editorial photography. Wilhelmina isnt planning to model again, and it isn't just because shes expecting a baby in two months. "I've always had a weight problem, and now I can eat, says Wilhelmina, whose husband is a talented cook. "Food is my favorite pastime. I adore it. It's the most fascinating thing in life. Clrar amtbmatum of pro. fct kmu. xd drtrter ifnmvrinklmg. w boggmt. KEEP SKIRTS SLEEK, TRIM, ALL DAY WITH SKIRT SAVER LOS ANGELES; If you do much chic checks say Easter with eloquence! a season of checks . . . and heres one with more than its shore of interest. 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