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Show '..", (..: -- .' .. .. 7 - - '' ,... ,, ' , , , , ,, .. .. , AP 4 , . ' . - . , , NEWS - ) , ,,,. im I, , N';',1'7':,!41,1,i,.',IL., - - 4'1 Iii!' ',' 1.1 ,',j ' 'lc t ,,,i, .4,.0...n,oll !tOrirtJ:SOAY,r,!1,t,1 I '1',.;'.1''' .' ,; ,,,,.,,:,r, ,1 , 11 ; ' ' .r4 , c,4,:4:,,,,,- - - ,,, ,, ito,,,,,,,,, !! ,I.,,., , , t .' 1' q., ,.,1!"4,41;i1,,,' kte ill ; , ,,41,4!,',4411,.4 . . i1,4!.......i',4:14i:..!!,1-- Ili. ,',.:1 W7, r.;,:;.,;644'!",; i',':ic4i! ,,,! '1,1i : 9.." ei girt 10'11 0IWO ., :11,1,7 k , U It . IL. el ....11 1 ;...,,i'll;..t.rotir,::gf4.;,;-,,...,-1,1,,,,..- 7,,.,11. t . I ) 1 , ,,,,,, Ali , . , ','' . ill' ,., ,,,4pf.1.!, ;,,i ,;k':.0.. I ,iht:, 11 pf .1t1P1,.!7;!. ett- - ; ;t, ',!,,,!,,,,tii,-1,-,:1fillt', . ,4.,.,- ..... IP oir, ,4 ; .. ,"Vr" fi'. ''1:;'!;',,!',10,; ;,, :: i .1.,., 1';,:ilt!' ri ' T.4, - ,,,,t,,,,r.L.,41,,.r:417,,,,,,,,, t . itI,N , .tJ. II lq, 0 tic 71:1!,011(11. .:;,.. r1,41,.,11!;INI!',40:114..'!:1,:fi!4.1,1', ','rritirf:t,-- ,," 1,1!iicsIH,Lititi,ittiliillfi,:,,,Iri.,,.. ',F.' ', I io ,..1.:iti; :,....., 113, 1.1.1.1.1 .fr.4. r ':''''. ,' ' .!,::: J o' .: ,, tii!,t 1'. 4.11.1 14: 'N , 1,4 ,1 ,, , rt:1& .. :',.'- ' " ''' ,I,., ,, ..; i. ,, :' - '. 11,11' ,,,, ,, ,til!;!1-.- '.i:1'!!f, ''''elt " ,iii:,, ,lit...t.0'. tt ...fr. P dir,,104 . Ai.' t- .- , 11. .. I , , 4 . 7 ,,,,1 1 I z IT WAS THIS .POLICY of adhering to the high standards set by Reo - P ve - I ne i i i to LS . 1 Ito - a , T. p. 1. the beginning that placed Reo in the splendid position it occupies today so that policy will not now, or at any time, be departed from. REO IS ONE OF THE TWO OR THREE makes of automobiles that enjoy practical immunity from competitionone that can shape its course without regard to anything any other maker may choose, or be forced, to do. EXPEDIENCY NEVER HAS been a controlling factor in the Reo policy because the product has always been so good that, never since the first Reo left the factory has it been possible to make enough cars to supply all who wanted Reos. . REO POLICY FROM THE FIRST was based on the one idea of permanent satisfaction to 'the user. And only by building cars of quality regardless of all other considerations could that Reo objective have been attained. TODAY, PRICES of many materials that to into motor cars are higher than ever before. Leather, steel and alll products into which cdpper enters are established. Meier than when the present prices of the two Reo Models-Wer-e is will so. UP THE learn that that WOK QUOTATIONS and you NOW IT HAS BEEN' OUR PLAN to increase the prIce of Reo cars whenever we felt that, by so doing we could make them better. Reo preference never was based on price but on the quality of the Reo product. DISCRIMINATING BUYERS have always been glad to pay Reo prices for Ref, standards of excellence and the backing of the Reo guaranteefinancially second strongest in the world and in integritygood intentsecond to none. SO AT THIS JUNCTURE the logical thing to do would be to increase the price of both Reo models to make up for the additional cost of manufacture for materials average higher and cost of laboras we make L.' eo carsis not less than when the present prices were established. THAT WOULD BE THE LOGICAL MOVE at this time did we believe that the high prices of good materials would obtain for long. But we don't, We believe it is the result of an extraordinary condition and so is only transitory. OF RSETHERE WOULD BE another way; namely, to cut the size of the carwheel base, width and length and depth of seatsand to skimp the quality in countless ways that it could be skimped. Ways, too, that the average buyer could not see and would not discover for a few months. BUT THAT IS UNTHINKABLEsuch an expedient never has . and never could occur to the men who make Reosthe men who set the Reo standard. NOR WOULD REO BUYERSthat select clientele that has always shown such a preference for Reo carsaccept such a product at any price. THEY ARE ACCUSTOMED to wearing real leather shoesand they will not consent to wearing paper or cloth shoes now, lust because the price of leather has advanced. NOR WOULD THESE ACCEPT a full grown adults in only by using factor" just sufficieni oo ""ee by." -- or er !vs an , ea en ..... , ---- - -- , . , , , 1 ---.. - ' . '''. ': , ,. IQ 21147A 47 et;',r,A, Ill' t ,, , fib . )." I P ) 4 ;7 - , 'i ' 0 , I,,' ' ' ',,, 1$, i h 1, 7!,, 1' ',,tal. '' i :. ' J1r...;,4'. t. tp' P :I 4, rt I",: ...! '(' ' ::t,: , ,.:.i. 4,0 Lome,114i ' ,"15 'e.; :.,i ;i!,,,,t,,, ;4 Ak-"-,I- '1 ,Oaa 414, , - Ili i f Till . .j..,:" , A ,,,,,,........, : - - .. ,t,z!-- . ., , , , limirren da IP "0,11 . Nomy , ' .., op ... . li Or - - ' 4 ' - 77- ' 4 ) zzor La tlef oft.iit ta 8 , r Viiir7'., . Prisi mallb ,:t , ' IP ., ,.. - .. - , ... ' - ' ; , - a1 i eras 111;0 Peal. Alf vd- ., , A,A,. - . .': 6 ...' .., : ' ' 0 eN ' ...1 71.4.10 . ci 0 0 D ,' 1 ; - -- - ' AtfLtl-rf- - - l',,, ,ti , 1.., 'le:"P:, I ; .' , , ' , - .. , ' 1 i"?;, I ? , -- 3 ? i , .A ,: ;4-,-- 4. 1 , ' , .1. 11 l': t."; 3 qh. i it 1 .' El 3 :!;'; ? l'. ''; i 'i It ;. ' - 0 ' '1:1 ' !: ;.;,:14 i - . . . i 4, t, :, t tt.itr-- - - it i ), ?. t-- i,iv. 'l st, ' . - , , . , , . ill . T... , , 5 DISTRIMI;ORA. 'UMW 41111 SOCTIEL 4 ti t-- ;, c f : tt' t ,.., t 4I:: 4 OW, . ,,,tt it'. -- ' Ii7N Art i - i, 1.i.',- 11,- . I tt ! ii t , r , ,:- i it, -- . - t ,, ''. t 0 . 7, . ,. 0 '. dh 0--- , Jr Writ:2 - I. ii, , , I - 4,.- 0 , oar a , , . 3162. . , , WM. v, 1 , 11:(114:111', i :. 1,4 '411rA.4 , 0 1 i , ROW," 'i;-4'..e.;,!,-,'''-. 1 .; C!,,i 4 Ilk , '''.., '1, 0 - t ' ' ' 94,-- 0 0 eir .. - ,N. I - , ,..., il';','.:' , . ,, ' t;', , I riegt I :1 i 431'4 V -- . I 1 i onfier , , I I. 1 t ,, , ,,, 1' . , ..7 1111-- , 1 l', 1 ----- ,w ,,, ,, Auto a I - - - . . 5 , 1 L. 1.45YDre) , . - ! . 13; GRADY MOTOR COMPANY , CI IXN- V , , . CI r ,...... A. Linaingi, Michigan , EL S. A. It (we' 11:14, s',7 41 . CAR COMPANY - ra ' 1, A Ilitit - 1.,,,., ,, ' REO .MOT0117. - . fit' - 41i, tt sittilet,11007 MM. 1.'''! -- . . - :' , ; - Ot. 1)1) 4 ' ' : (.. VZ 'PVierly ...- ' ' t. -' 0 Az I i ". ., ' ' ho lb 101414 - ' -r . , t" ,..,,, . OS 04. tor egle , t' Willi A several claimants. BUT IF YOU MEASURE values as they are and compare every detail of design and of constructionthe work, as well as the material: if you appraise experience as an asset and the Reo guarantee a bigger one: AND IF YOU ADD the good intent that you know goes into Reo carsthen Reo The Fifth has no rival, no competitorno peer. And today there are few who even try to dispute the ground. That field has, by common consent, been yielded to Reoand Reo quality was the reason. ; AND THE NEW REO SIX, "the Six of Sixty is today the most popular Six in America if demand is anySuperioritiel" SC) WE'LL CONTINUE to maintain Reo standards in every detail. We'll continue to make Reos just as big and just as good and at the present prices even though prices of some commodities that are vital to the permanent stability of the car have advanced. THAT IS OUR "ANNOUNCEMENT" and that is our attitude toward the tens of thosusands of friends who have bought Reos on the basis of Reo quality and Reo standards of making carsand of doing business. WE HAVE TO APOLOGIZE for only one thing in the Reo policyour inability to make enough to supply you all. And that is because our policy has been never to run after the fleeting fantom of quantitiesnever to seek the kind of prestige that mere numbers givesbut to make only. as Many Reos a; we could make and make every Reo good. - FOR WE FEEL that every Reo carcarries, with it the Reo reputationand so in each car must be incorporated all there is of Reo engineering skill, Reo experience and Reo integrity. SO IF YOU ARE LUCKY ENOUGHwhich means if you hurry and get your get a Reo this season, you'll get that kind of an auto-a price that cannot be equalled for the qualitybecause there that makes cars of Reo quality and at Reo prices. 14111111111.110.- ;- to , i ;,,,ar,,,, - ,,,;',,,v',.. fret ao Imno,!.!44r4-iilot- 1 ........ ir , 0 ',411 t't. , t . ' .ro- I-t- ,4,,' !'f' ;.' it,441 i i,-- 4,:it '0,,,,, '. : f ,t iiire) t ItiittkV,r1:1r,V;111,'i';t1411"0": 4i, ii"4,,,,I; 'I,- - 4,,i'!!-'1- '",, lo .,.- 1:..." '..,:'1 ,., ,..,-- ; liftli',i-1-,;-.1,'- 't,t1 ts,,,,,,,,r4 1- ' ) ,."'". '""'' Bo... . ,ç . -,- - ; , I t 1 f t A, THEY HAVE BOUGHT REOS BECAUSE they knew the Reo standard of "50 per cent oversize in all vital parts" could always be depended upon even though the maker had to pay more for steel and other metals. REO POLICY HAS PAIDit has justified itself in every way that gratifies the hearts of men who like to make honest goods. And it has paid handsomely those who were so wise as to select Reos, for they have found that in all the world there is no other automobile of so low upkeep costsuch wonderful consistery of performance end so few repairs. TODAY THERE ARE 60,000 Reo the Fifths in use. Think of that number of delighted owners singing the praises of Reo every day. For you never yet met a Reo owner who wasn't a Reo booster. Never one that wasn't !pore than satisfiedneverone that was quite willing to admit that any other make of car could be as good as his Reo. OF COURSE IF YOU ACCEPT mere "specifications" as value there are in , 1 li- 11 - r3 NI 1: t As it seems to be the fashion to make June, or innounckents, here is Reo's. We will continue to maintain Reo Standards in every regard and in every detail of the product and w6 will redouble our efforts to make more good Reos in hopes some day to catch up with the demand. ID. 1 3,: I,, 4i, 4!. it:, ,. 1 t mid-seaso- n, 1 i i Pi ,,..i,,4q.1 , 1 ,r, ANN(ouNcE M E.44tv 0 4 ,. .. of i':i,,, ,r. ,k,i 1:.::. 00, !'.'' " !II:...,',!,;', , f, 4414.8 Idi 1; 4441 .Ti104t4r ,,,ytt d. 1.'. " ... !' 04,,,.,:., !I!,141,ri!0, ;'''t, TirWAitt' ' , ,.. A li:,4i,,,!,,,s!,4,t1r,,IItk,,,i i'r 1.11,1C----- .: '''''' r'1.11', iof, - ' 0. , ' 111. , ''': ',.f.4 .- ),- - ,,,,, " t ,. , ,..,-. ,, ::44;11, a s11:.. ,,,,,, '1 if '" 1 l ' -- : ,,,,,,,,.,,,, e' - ' .::. ,p . 4;,, ., II 4111:4411w,112:' , ',,,t,t' ,:; ' ''' .., t .r,,,,,..li!!!iiii 0 'i' i i '',.- - - 11"f. 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