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Show REFLEX JOURNAL BULLETIN LEADER SEPTEMBER 2, 1982 mrmmmmm ""itvY tri V; V ' , t s v "V. A '- jLeader of the Mall Pads HIS PARENTS were Maine and Ruby 15 Whitesides, but his father died when he was . live all Bill and Max His three brothers, Boyd, in the north Davis area. We have a strong heritage, because the Whitesides were among the early settlers in in 1853, Mr. Layton and came into the area Whitesides commented. Suz-An- n HE AND his wife, the former Critchlow from Roy, are the parents of two sons and two daughters: Bethany, 13; Bryan in 10; Emily 7; and Joseph 4. All are involved Snow Basin and to Alta, skiing and enjoy going Powder Mountain frequently during the winter. The family also enjoys traveling. Mr. and Mrs. Whitesides spent some time in Europe recently, taking their backpacks along. They joined friends in London and made excursions to several different countries. Highlights were their trips to art museums to see famous art masterpieces and visits to several large department stores. IS adventure, he said. It for was thrilling my wife and me to go into the Louvre in Paris (the worlds most famous art museum) and walk right up to one of the famous paintings there. The Louvre is reputed to contain the most distinguished collection of paintings and sculpture in the world. TRAVELING HIS VISITS to Harrods Dept. Store and Austin Reed of Regent Street, both in London, convinced him that the people there "were interested in doing as well as they can on a day to day basis, just like we are. There is a common thread that runs through fine stores throughout the world," Mr. Whitesides said. "They offer quality merchandise, fair prices and the best service. THE WHITESIDES visited England during the time of the Falkland Island crisis, and many of the people they met expressed concern because of the incident. Mr. Whitesides believes business people should not blame politics or the state of the economy for lack of business. THE BEST thing to do is look into the mirror and accept the challenge, he said. We should talk less about politics and more about individual productivity. You can find people in both the public and private work but if every sectors that are would in be honest and person put an honest work most of our problems day, every days would solve themselves. I think it is up to the individual to do something. He is enthusiastic about the future of ZCMI and the Layton Hills Mall. He is serving his third year as president of the Malis Merchants Association and is also on the board of directors of the Layton Chamber of Commerce. e, I AM proud of the 187 people who work in our store, and I try to talk with as many of them as I can each day about problems and solutions, he said. The mall is healthy, and one of the most significant things about Layton Hills is the new ownership. With the additional capital they are providing, we are looking forward to stepping up our promotions. Even now, there is something going on every week. I am talking about things other than retail (sales) promotion. We want to be the type of center where people come to shop, but also to learn something new, see something unusual or be entertained definitely to have a pleasant experience. Fehind the desk of Tom White-sideZCMI Manager of Layton Hills Mall, is a s, rainbow, with a part picture of secured by scafThe missing piece, missing. folding a little way below the rainbow, is either being removed or being put into position to complete the arch. TOM WHITESIDES prefers to believe that it is being put into place. The picture illustrates his optimistic business philosophy as well as his interest in art. Three black and white photographs of street scenes in New York City made by him as part of a photo essay also hang on the walls of this office. He admits falling in love with the city while serving as a buyer of mens fashion clofrething for ZCMI for seven years. He made coast. to the west well as as there, quent trips ART AND business ran a close race in his life as choices for a career, and he had leaned in favor of art during his college years at the U. of U. But when he was unable to get into the advanced school of art he selected after obtaining a bachelors degree in fine arts at the University, he went back to school to obtain his master's degree in business administration. It turned out to be the best choice for me, anyway, he said smiling. I have really enjoyed my career in retailing, and there have been many times when my fine arts training has been as valuable to me as my business training. I had hoped to be a graphic designer, combining photography, typography and illustration in a commercial application. I HAVE no regrets about my choice, because most artists who are making a living multi-color- today are doing things that they don't exactly want to do. Now that art is just a hobby to me, I can do just what I want to do. He enjoys working with pencil bordering on charcoal on bristol board. Also skilled at playing the guitar, he earned much of his money for college by giving lessons on the instrument. . HE STUDIED under Kent McMillan and Bud Eastman, both former Laytonites, and Diversifying Diversifying Funds Key To Prudent Investment ones funds over a reasonably wide selection of securities and industries is prudent investment policy, states Babsons ports Inc., Aug. 5, 1982. Re- BY TAKING such action an investor can usually minimize endangering a major portion of the total capital of a portfolio if adversity should strike a parti- cular industry, company, or geographical area. For instance, if one had invested in recent years very heavily in petroleum, automotive, metal, or building groups, the portfolio would have shown an excessive amount of erosion. However, by spreading available fund s over a number of different stocks and in AFTER OBTAINING his MBA, Mr. White-side- s became a management trainee for ZCMI for six months, later serving as assistant manager at the Orem store before serving as a buyer for mens fash:;.": He is delight to be at the Layton Hills Mall, since he was born and reared in Layton. He attended Layton Elementary School, Central Davis Jr. High and Davis High School before going on to college. later played in McMillans band in Salt Lake City. Kent McMillian was my first big inspiration when I was about 12 years old, Mr. Whitesides said. He got me started in music. He still has his band, which contains many of the original members. Bud Eastman went to the west coast and now publishes a guitar magazine. Both of them were very good dustries, risks are minimized and the chances for gains are widened. CONSIDERING the ex- tremely sensitive and volatile stock market atmosphere of recent years, the Research Dept, of Babsons Reports is now more convinced than ever that a policy of building and maintaining a portfolio is far more rewarding in the long run than a more restricted choice of holdings. It is understandable, of course, that there are many individuals whose investment resources are inadequate to secure commitments (round lots or otherwise) in many strong companies each of which participates in a different field. Hence, the attainment of suitable diversification often presents a problem. In this article, however, we are suggesting one solution to the dilemma, even though it is recognized that there are other methods of achieving diversification with limited funds. tions involve a cross section of business activities in this country as well as overseas, we have selected from the list four THE APPROACH we are taking here is to pinpoint a select group of companies each of whose scope of operations penetrates a composit of business activities, thereby fied firms. The Research Dept, achieving follow: builit- - indiversification within a single firm. In effect, this is not far removed from establishing ones own mutual fund. Although there are numerous companies whose opera such issues Continental Group, General Electric, Minnesota Mining and Manufact-ing- , and Rollins Inc. as being especially attractive diversi- of Babsons Reports considers these stocks to be favorably priced for purchase at recent levels. Brief comments on these four favored companies WE ARE excited about this area and its future. My family has been here for 129 years, and now I have an opportunity to give something back. I have grown up in a community that has given me the best of everything, and I want the same kind of life for my children. In my association with other business people in the Chamber of Commerce, I have found that they, too, are genuinely interested in giving something back to the community. The north Davis Chamber recently sponsored a run through Clearfield, Layton and Kaysvil-le- . It was so well received that we think it will become an annual event. MR. WHITESIDES believes that every merchant can learn by observing his competition. Many of our local retailers are doing wonderful things, and I try to apply what I learn by shopping the competition to our own operation. HIS ASSISTANT manager is John Melville, a native of Provo, who lives in Bountiful. Personnel manager is B . J. Warnick, who is now on maternity leave. She and her husband, Kent, recently welcomed their second child to their home in Syracuse. try such as paper and plastic containers. Also, it is important in forest products, energy and insurance. In the past four or five years it has greatly expanded its activities in the energy field, which should lead to excellent future growth. General Electric produces high technology, electrical, and related itmes with important interests in varied service businesses and manmade and natural resource materials. Company has a fine record and an excellent long-teroutm look. CONTINENTAL Group is the nations largest producer of metal cans, and is also a leading factor in other segments of the packaging indus MINNESOTA Mining and Manufacturings area of strength includes industrial and consumer products, elec- - tronis and information tech- nologies, and life sciences (medical, surgical and pharmaceutical products, ect.). Over the Years MMM's research efforst have been highly successful, and new products should continue to keep the. company moving forward at a steady rate. Rollins is the worlds largest in its combination of services to the oil and gas fields, in termite and pest control, and in protection of homes against burglars. It owns and operates cable TV systems, radio and TV stations, and outdoor advertsing facilities. Rollins has an outstanding growth record and an extremely favorable outlook, in Babsons |
