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Show THE DAILY PAGE SEVEN THANK YOU RECORD THURSDAY, AUGUST 5. 1971 subscribing friends for responding so well to the recent survey. Here are the results: . . . WHAT WE ...about KNOW r i I The Daily Record reader he is dynamic, predominantly male, and PROGRESSIVE! He Is a businessman within the top management in his firm. He is a professional man He is an attorney HE IS A THOUGHTFUL MAN! HE IS A KNOWLEDGABLE MAN! What is his educational level? He is a college graduate AND more than that masters and doctorate degrees. What are his gift and personal Item purchases in 1970? how they ranked: 1. Books 2. Books (fiction) 3. Perfume and food specialties This is . . . nearly half have (non-fictio- 4. HE IS ON HIS WAY Toys Watches Luggage 5. 6. ! UP! n) . I What is his income level? Many are young executives with incomes in the range. One third are senior executives, attorneys and entrepreneurs with incomes from and up. 10-20-m HE IS A WIFES KIND OF MAN! What major appliance did he purchase in the past 2 years? 20-50- m Ranking: 1. Refrigerator Washer 3. Dryer 4. TV and hot water heater 5. Stove 6. Air conditioner and dishwasher 2. HE IS AN EFFICIENT MAN WITH THE FACTS TO MAKE INTELLIGENT DECISIONS SALES AND PROFITS! What does he read in The Daily Record? Suits Judgments Supreme Court Decisions Bankruptcies Divorces Births New Business Financing Statements Licenses and news affecting his business or Mortgages HE IS A CASHLESS MAN! What kind of credit cards does he carry? 1. Bank-America- rd 2. HE IS AGGRESSIVE, OBSERVANT, AND AHEAD TYPE OF MAN! Master charge 3. Walker Bankard 4. American Express 5. Diners 6. Carte Blanche LETS GET What are his investments? He owns his home. Over half are valued at upwards of $30,000. He owns stock with a considerable number topping $100,000. He owns real estate other than his private home with most up to $25,000 in value and a very significant number above and-teppi- nef 1 $100,000. HE IS A DECISION MAKING MAN! What we know is that he makes purchasing decisions for his firm. ,vv 'v' HE IS A VERSATILE MAN! HE IS A NEWSPAPER READING MAN! What are his travel habits? He takes better than 5 business trips annually with 3 days duration. He takes about 3 pleasure trips annually averaging 7 days each. His mode of travel is almost neck and neck between air and auto with the auto having a slight edge. What amount of time Is spent reading local newspapers? or less What features does he prefer? By rank 1. Business and local news 2. 3. SO mlwrff. Sports Editorial WHAT amount of time is spent per day viewing TV? than 1 hour and up to 3 hours. What TV programs are preferred? By rank 1. News Less 2. 3. 4. HE IS A MATURE MAN. What is his age? 0 Most readers are: a significant number are a number are: 0 41-5- ... ... 51-6- Sports Musical Movies 5. Comedy 6. Documentary 0 31-4- inn l Aimmir MAIN. mmitii?8 he number of HE IS A FAMILY CONCERNED MAN. What amount of life Insurance does he carry? By rank 26-50- m is Nearly ... 25m or under PPIe entertained In his home in a typical 10 pie number he entertains outside his home each month Average of, 9 per month. V .1 76-100- m over 100m ky that? Just that! 4 readers per copy see The Daily Record this is a DAILY newspaper mailed Monday-FridaNOW you know The Daily Record reader our customer! A SELECT MAN A WELL INFORMED MAN A PROFIT MINDED 3-- AND REMEMBER HE PAUSES REFLECTS :A RELAXING MAN! What docs the typical Daily Record reader do In his leisure time? By rank he is a . . . gardener reader fisherman hunter golfer home workshop hobbyist photographer coin collector churchman skiing enthusiast MAN. What about your customer? Is he the same man? OF COURSE HE IS!!! YOUR MOVE Its Move up with a SELECT GROUP of men-- The Daily Record reading man! t Si ' y. |