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Show 8 ' ' 'V' .t i i J iA VlnJA offers choltor v relief eoeiety!1 'of art ndring to A organizations the cause SO Bag By J. LeRoy Yorganson Executive Manager, Utah Press Association A man makes a decision to advertise because he wants to sell more goods or services right? Not necessarily. Consider the classified pages for an obvious example. The "help wanted column is filled with ads placed by companies who want to buy the services of someone. Another example is political advertising by a candidate or a special group. The candidate wants people to vote for him, not purchase something. The special interest group wants to influence people to agree with their position, not buy a commodity or service. Now consider the plight of the energy industry. When our utility companies need a rate increase, they are in a position similar to a college department head going to the Board of Regents for more money. Costs are rising and the department head is charged with the mandate to provide an accredited educational program for a growing enrollment. Now he has to justify his request for additional funds by showing what his costs are and how the growing enrollment affects those costs. The utility company is charged with the responsibility to provide service in a given area. It goes to the Public Service Commission and tries to justify their request for more money to fulfill that mandate. PSC acts as an agent of the people in determining whether or not the increase should be granted. In the end, we have to pay whatever the PSC decides is fair. Here is the analogy farther. If a student chooses to attend of providing 08 shelter for battered woman and their children under the direction of the YWCA. Some of these groups include: Church women United, all Protestant, Orthodox, and Catholic churches in the county and Jewis representatives. ' Also college, he pays the bill set by the regents. But utility consumers have little choice. They must pay the rates allowed by the Public Service Commission or be denied essential services. And how much more essential is heat, electricity and the telephone to a young family, a business or an aging couple than a college education. Now, why should this utility company advertise? Because we as residential and commercial consumers NEED no, . demand to know what the telephone company, the gas or power company is doing that affects us. We want information from the utility that will relieve our worries about tomorrows source of heat and light, and what the company is doing about alleged shortages. We want to know what the real problem is when rates go up. We haver a life and death stake in the utilities, and demand accurate information in an understandable form so we can plan our own lives intelligently. So why buy space in newspapers? Because nearly everyone reads a newspaper to get information. And ads can be skillfully written so that a meaningful message can be read, studied and understood. A newspaper is full of in-- , ' formation, no matter whether that information is in a news column or a paid space. Why not let the reporter give that information to readers in ' the news columns? He does and thank goodness remarkably well. But, after it appears once, it is no longer news. Not only that, but the editor may feel that the story doesnt warrant page one, and many people may not see it. The only way people learn is by being exposed to an idea ;,, L J r ' - repeatedly with differing veiwpoints. Only advertising can be expNfed to do that. Now, why newspapers? Because newspapers are read in nearly every home, so the utility can be sure that it is discharging its responsibly to make this information available to all of its customers, plus, the newspaper can do it et a cost far less than any other method the company may choose to do it. Less than 1 cent per customer compared to 3 cents for a billing envelope staffer; $4 for a personal letter; 10 coats for a form letter, 60 cents or more for a telephone call, and $35 for a personal visit at the home of a local customer. Then costs, as recently presented to the New Public Service Commission, are accurate averages for many utilities. . Sometimes our readers think that they could save on their utility bill If the company would stop advertising. "After all, they are a monopoly and dont need to sell us more electricity during this energy crunch. If a utility ceased to advertise, it would have to take a public be damned attitude and let consumer dig at ties kind of information for themselves. It would he a caustically irresponsible position to take. Puttiej tfcte media cost into perspective, it amounts to h of eae per cent allocated for paid communications through the media. Thats less than one penny for every $10 on foe euftqmers bill. Isnt it worth that much to have a report from the company once in a while? Advertising is paid space. It is purchased to communicate , aaidwa whether that idea is to sell something or not. It is the fastest eqd most economical form of communication in our society. UKs recognize it as such. community including organizations Federated Womens Clubs of Utah, Ogden District, NOW American organization, -- Mi Association of University League of Women Voters, and Family Service are on the task force of the YWCA. Five or more battered women and their children a week have requested aid from the YWCA. The Y at present has been able to give only minimal help due to lack of funding at the present time. Grant funds are ex pected within a short time. Of immediate concern it getting the shelter ready in lieu of money or food are baby items, baby food and Toilet articles, diapers. sheets and blankets and On toweling are needed. furnishings of the shelUte, curtains ars still needed. Those who wish to give direct volunteer service may commit themselves in the following way: Transporting victims with a partner; Prepare food or shop for food; Be on duty with staff members helping in shelter; Fund raising and public speaking. , For futher information call Mrs. Shavers, Director, one-tent- , - Hatch introduces plan as alternative program Washington, D.C. Senator Orrin G. Hatch today introduced a private sector alternaive to the Humphrey-Hawkin- s full employment bill. The measure, entitled Job Opportunity Bonus Act (J.O.B.) or JOB bill is designed to reduce structural unemployment both rural and urban. It will do this through incentives for additional employment opportunities for eligible (R-Uta- r,i ilti A ii ci ri Pi r.i I. J ci ci P-- 1 ?1'x8'x" PARTICLE pi CJ p.i Cl pi Cl BOARD r.i'p.i citAik'j ... The i federal government, according to Sen. will offer bonus Hatch, cash! incentives to private independent sector and community leaders, making it worth then: while to institute and operate job training programs, In his economic analysis of and ' businessmen , . private and independent sector sponsors to establish room 1 P1 P1 CJ L J L J P.1 P.1 ci kV lV P-- citteens. the Huophrey-Hawkin- s bill, Sen.. Hatch has determined, ."It is not the artificially-stUtniiate- d, public sector, as outlined in Humphrey-Hawkinthat is ic responsible for: our gross . s, DIVIDERS p.iV.i r.i k'jik. " mV. - product; i oit is the private sector. GREAT FOR MOST ANY ROOM DECOR , i2. $(0)5 The JOB bill will unleash the forces of this private sector through a systematic, sustained incentives program and develop a full employment program in concert with the economy, , the Utahn said. The amount of each social bonus payment shall not be less that $2,500 nor more than $4,000 each year of employment of any eligible applicant, with eligibility to be determined by the In Secretary of Labor. return for the social bonus payments, the employer will be required to train the workers in meaningful work, at the minimum wage or more, for not less than one year nor more than three. Good job skills, proper work habits, and imployment etiquette are additional skills expected to come from the social bonus JOB system. I am as deeply concerned as anyone in the Senate with the continuted stubbornness of our unemployment levels disad. especially , among vantaged youth. - Somthing innovative and ingenious must be developed to give energetic, capable, young and adults, youths meaningful, productive work to do. If we dont do this we will create an an- and hopeless tagonistic generation that will force the changes we were unable vto make legislatively, Hatch concluded. AUGUST 3, 1978 John Allred, 712 S. State, reported taking his Norwegian Elkhound to the vet after it began stumbling and foaming at the mouth. The animal had apparently been poisoned and died two hours later. Source of the poison has not been confirmed. A 15 year old boy was reported as a runaway. Three rolls of wire mesh, valued at $300, fell off a vehicle. The driver went to get help to reload the wire but when he returned it was missing . A boy was turned over the youth bureau following a shoplifting complaint at Smiths Food King. Involved was $2.73 worth of fishing gear. Several warrants have been received through the Clearfield City Court for people failing to appear on traffic violations ...Leonard J.. Hamilton,, ,34, 320 Howard, Harzelton,Idaho, was charged with driving under the influence and diving on , revocations He was taken to the Davi& County Sheriffs. Office. AUGUST 4, 1978 A referral has been made in a case of against a indecent exposure involving two girls at the Wasatch playground. Fred Bentley, 1218 E. 1400 S., reported a burglary in which several items were taken: ski boots, $200; skis, $150; cassette player $35; saw $300; watch $8; portable radio, router bits $100; saw blade $33, and a cement trowell $22. A boys bicycle was found abandoned and taken to the police station for tagging. AUGUST 5, 1978 NK ntralitc ''Mini'11 ; & Um1 this anwmpK tough alvcl enamel on (ijst about an surtaic , wood, metal plaMeF mason r ou name t Give it the torture test in kitchens hath room' children rooms halK indoors outdoors as an plate ou want durante, scrutohable protection wi'hnut Vitraiite the sacrificing hraut enamel Eggshell or long lite Hull lusters Hundreds nt evtlii'ise Prat! & Lambert , ( ahhraied Colors Senior Citizens Corner News from Herltl VitraUte Enamel Alfred Keith Hanson, 23, 37 Hansen, Midvale, was issued a citation lor driving an unsafe vehicle and improper registration. He was taken to the Davis County Sheriffs Office. Barbara Packer, 300 W. 2575 N., Sunset, reported losing $80 from her purse. She is in the process of moving. A 14 year old boy was reported by his sister as a possible runaway. He later returned home. A mother has reported her daughter as a runaway. The girl was later found sleeping in the back yard. $50 in damages was done to the garage bay window at Clearfield Chevron when someone apparently threw two cement rocks through the window. Medical assistance was given at the scene of a possible attack. Terri Wall, 17, 442 S. State, was transported to Davis North Medical Center. Center Tbie is our last call for Fair Items. We must have them by Am. 14. The staff end members of Heritage Center wish to express our sympathy to the Herbert Wood family at the loss of Mrs. CLEARFIELD PAINT A GLASS 437No.Main,ClMrfild 824-042- 2 Wood. , We are sponsoring another Glacoma Test. Please call for an appointment. ' Our site manager, Edith Wall, spent a delightful week in California enjoying her vacation with her was a grandson. Mr. and Mrs. Earl James attended the famed Western Arts Festival in Logan. We ju$t had a group of 43 seniors returning from the Black KUI&. It was a terrific tour. ,, Let as knew if you might be interested in some of the tours sponsored by the Center. AUGUST 6, 1978 David Speth, 23, 97 Dawson, Layton, was charged with disorderly conduct and public intoxication and taken to the Davis County Sheriffs Office. Misdemeanor citations Were issued againt Brett Lee Boyce, 18, 564 Valeria Dr., Layton, Craig Bauer, 20, 1544 North Oakhill Circle, and Glendal Thomas Beard, 19, 1250 E. 1061 N., Layton, for illegal possession of alcohol. S3Z RMIDDtSNAM Workors rocognizod for idoat HEAT! HILL AIR FORCE ! SMjgO Ktepg You Cool Without Kocpfag You Creko. BEAT m om mom - -- t Cools up to 00 sq. ft. All work guarontood for 1 full yoar parts and labor Professional installation ft 1 1 , MON.-FR- I. Csy How end Dsn't 0:30 o.m. Sccct It thb Sumner 6:00 p.m. SATURDAY 'MEfliiimm 'it its mill ) 525 WEST 12th PHONE j! 393-866- 1 STREET 8:30 e.m. 5:00 p.m. CLOSED SUNAYS microwave coo:a:G center we miAK27M . tAt;S' V . 3 Qjecd'Pia, y&xtU&y Chsrfiotd 523 C . V7TX3S3 Directorate e County machinist improved repair procedures for aircraft parts. An check $810 presented Peterson, to was Boyd a visual L. in- formation specialist. The Bountiful resident saved the Air Force $21,004 by devising more economical drafting processes. C. Murray of Layton and a pneudraulic systems mechanic received $730 for devising repair procedures on pneudraulic values demned. He previously saved the $17,100. T j BASE--Thn- residents have divided $2,490 at Hill AFB for their time and money saving ideas. Sunset resident George L. Cain won $950 for an idea that saved the Air Force $49,808. The Maintenance Roger RICH UTS Davis Air con- Force |
