Show PAYS TO ADVERTISE ss you know a person unless that person comes into your life some way you are not greatly concerned whether he is good or bad desirable or objectionable it is is so with a store the people N who nho ho visit it care nothing about it one way or another it ex exist 1 i st for them but when they arc are persuaded to patronize it w when h en they come tu to turn the spot light of their attention upon it when it comes to have a part in their lives a aj j some stores must have in all lives then its different then it dos do s matter whether or not its price concessions are genuine dependable if it meets all nil tests that a good store must meet when it js is properly advertised when it thus invites the critical attention of people then advertising makes the store if it fails in must of the vital things if it proves under the light of publicity not to be much of a store then advertising will not it will emphasize short shortcomings domings as well as merits F for or these same reasons it is generally assumed that the store which does not advertise is seeking to avoid close inspection and I 1 comparison and that the store which does is courting them |