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Show BLANDING Page 2 ntlonEt iu&oafifiiag Septonber 18, OUTLOOK Published every Friday at Blanding, Utah PUBLISHER I. V. Cox PHOTOGRAPHER 1959 Child Psychology GMn Moutf on, CORRESPONDENTS Mildred Res cot, Blending NW Station Grtriii SV Blending Hilda Ptrkint. Bluff Joanna Pltrot Downtoira Suf Donna Brown. Multan Hat DtVon Bufftoagle, Montana Cr Mra.'H. E. Bltkt, Montiotllo Subscription Rates: six months .. Elsewhere in U.S.A . 1 year 4.00 2.25 4.50 2.50 at Blanding, Utah San Juan County f San Juan County , one 6 months Elsewhere in U.S.A. Bocpnd Class Postage Paid year editorial... Newspapers amlTU Last year was a very bad year jn the U. S. automobile industry. Sales were far under both past and anticipated levels. There was but one exception American Motors, with its Rambler car, whose sales zoomed an astonishing 80. So something reported by Editor & Publisher in a late issue is of great interest. The television people claim, the world advertising medium. But American Motors, its 1958 record, spent more than million advertising budget in newspapers, two-thir- ds for their in setting of its $6 and abso- lutely nothing on TV. The other makes all spent large parts of their ad budgets on TV. Editor & Publisher says: It will be argued, of course, that 1958 was an uncommon year, that too many other factors enter into automobile sales, and that these figures are meaningless. We disagree. It seems to us that the coincidence the manufacturer placing the largest percentage of his advertising appropriation in television and having the largest percentage drop in sales together with the fact that the only manufacturer who spent no money in TV had the only increase in sales is too great to . ignoi fbcrdlMesalk Zij-Z-qj What Pcrtcbb 3 t Value! needle. position Round-bobbi- n ac- tion. Accessory kk, and luggsgr-ty- pt cut ucav. Western 1T Ti "let Wins" design on rear Mck handlebars and pedals. Xed'flnd while, vcmii Itavy-fet- y CrcAo Arid For sale, quick stops in any weather. Mixes with any fluid. Free-flowin- g! ffyyi o A80OCUXTE BT03S |