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Show he should have set out one or more of the articles on the counter with a placard reading, "As Advertised, $1.25," or whatever the price may have been. Another one with a placard might' have been placed in his store window. The advertisement in the paper would have conveyed the information of a bargain to the general public. The article prominently prom-inently displayed with price attached would have made the sales. Brains are a good thing to have, but they are vastly more effective when used to good advantage. . fet t ; MISUSING HIS BRAINS ' Everybody has brains, but not everyone uses them to the verv'best advantage. For instance: One day we dropped into a business house that never advertises and noted a rough sign on the window offering a certain article for sale at a reduced price, but with no figures given. We said nothing, but casually looked around for the article. It was nowhere to be seen. Others came in and looked around, bought a few things and went out. Th-it business man has a fair allotment of brains, but he ''imnlv fails to applv them properly. He should have inserted an ad in the paper offering the article in question at a special y reduced price, and should have stated the price, lhat would have started a certain number of people to looking for it. Ihen |