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Show ;0 ADVERTISE IN THE BEE. K ,Vio m The Art of Advertising bo. t JSSfc v: would as soon think of doing business without clerks as without advertising. John Wanamaker. I f V9 o& :;S: oi i9 V o;v; v Many young men fail in business because they do not know how to advertise. They may be good buyers; they may keep up their stock well; but, in this age of sharp competition, it is absolutely necessary to get your wares before the people. j:?:o frits v ,o r o $r oSv?; i9.V v909 T od; v;0.; good advertisement talks; it is a silent salesman; it is always trumpeting the goods it describes. A vfA . O99. 4 The art of using printers ink effectively is a great one, in these days when everything is pushed to your doors in so many attractive ways. :P; o ;P:b 05 . v aA a rectly. a'.' 9 9 ,'v,o ..to The most effective advertising concentrates upon some specialty. Keep your specialty persistently before the public. Itis not enough merely to attract attention. You must make people believe in your goods &nd buy them. - ,.05 .V.9 a',9 a a'.3a 9 ..vs a .v: .o5 ; Extracts From an Editorial in SUCCESS. . o I ViO. O9 i TV'9 l9.V 099 i TV9 A . TV St?' v.; itvf; . m: 'i A TV'9 . v;o.;. v: r I.9?. A i V . 9 v0TV9 i.9 aLV 9 f v90. 1 V o5O'9. I:-;- . . -- O9 ?o: Mi". S O"' a Sf v Be simple in style, truthful and direct. Say a little and say it well, and reiterate some specialty or idea that the reader will remember. Put everything concisely and di- v9 p.v"; J90'9. ADVERTISE IN THE BEE. v::9 |