OCR Text |
Show j Talks with the Business ! Man. I Knowledge is power. It pays to j know how. Advertising is an invest-' invest-' nient that declares dividends and : large ones, if the business man hut ; learns how. Every retail dealer should give ! much attention to this art of advertising, adverti-sing, because times have changed. There was a time when seliing goods at retail was all a personal matter, a deal through a'quaintenceship. friendship and personal -niaet. This is not true to-day. for friendship and acquaintanceship are not such potent factors in the getting of busin" s a? They once were. In fact om.e fol; sm to prefer to buy goods fron" I someone at a ditn- c. They a cr- in-J in-J t'tueiv-.M .y ihe fa rf-f.il and -v.-; of coods. J " |