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Show GOVERNOR Or OHIO SPEAKS r O VEHNOR COX of Ohio is an-4 Was V tr a. number of years prior, to his I election to office the publisher bf what j is considered one of the best 'dailies of I W-1 state" At a recent meeting of the Ohio Associated Dailies he gave some of his ideas along the line of advertising. advertis-ing. Among other things he believes in keeping the advertising matter fresh if one has to hire it done, and by doing-that doing-that m his own paper- has shown his: advertisers it pays as; nothing else can do. As an instance, early in his career-he career-he went to the largest store in Dayton;, which was not. a believer in advertising and offered; to give them a half page every day- for three months, and if they were not satisfied at the end o that time they were to decide if they would pay for it and whether they wtrald continue con-tinue to advertise. They had! no confidence con-fidence in it, but assigned a young man to prepare the ads. He pwved himself a genius in publicity aneVa.t the end of ninety days the whole ifore came to him. The owners of tjte store thanked Mr. Cox for his proposal," paid the bill in full and have run- almost a page every day since then ten years. At- i 'tractive advertising can be made to-. to-. pay in any town, no matter what the size. - i 4 S |