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Show From The Sponsors of "Baby Your Baby" KUTV, the Utah Department of Health, Blue CrossBlue Shield of Utah, the Utah Chapter of the March of Dimes, and the Utah Medical Association Foundation have joiued together in a major multi-medcommunity outreach campaign to help inform pregnant women about the importance of ia prenatal care. The goal of the "Baby Your Baby" campaign is to lower the number of low birthweight infants born and the infant mortality rate within the state of Utah by encouraging all pregnant women to seek early and repeated prenatal care. The project focuses on the need for the mother's family and the community to nurture and assist her in having the best pregnancy possible, to support the coming of life and the quality of that life. Additional finandal support for "Baby Your Baby" has been provided by: the Utah Broadcasters Association, the Utah Medical Insurance Association, the Utah Obstetrical and Gynecological Society and the Intermountain Pediatric Society. Babva) YxirBaby Executive Committee Wendell Bennett, March of Dimes, Utah Chpt. J. Kevin Bischoff, Assistant Vice President of Advertising and Public Relations for Blue CrossBlue Shield of Utah Kent W. Farnsworth,M.D.,Utah Medical Assoc Maria Smith, Director of Maternal Fetal Medicine; Carol Leavitt, Director ProgrammingCommunity Affairs, KUTV Peter C van Dyck, M.D., M.P.E, Director of the Family Health Services Division, Utah Department of Health of Communications, Utah State Medical Association; Ross Martin, Public Information Officer, Utah Department of Health; E Mark Nichols, M.D., MS.PJi, Director of Health, WeberMorgan District Advisory Committee E Anderson, M.D., Utah Obstetrical and Gynecological Society; Ronald L Bouck, Director of Communication and Education, Utah Hospital Association; Joseph G. Cramer, Anthon Health Department; Carmen Ochoa, Project Administrator for the Lung Health Study, U of U Department of Internal Medicine; Maria Ortii, Director, Office of Hispanic Affairs; Travis Parashonts, Director, Division of Indian Affairs; Stephen E Pratner, MD., Utah ObstetricalGynecc4ogical Society; Steplien Ratcliffe, M.D., Medical Director, Salt Lake Community Health Centers; F. Tempel , Riekhof, MD., Utah Medical Association Foundation; Betty O. Sawyer, Director, Office Hotlines and Information Lines Baby Your Baby Toll-Fre- e Hotline: 1800826-966- 2 Cocaine Toll-Fre- e Hotline: lOOCOCAINE National Institute on Drug Abuse: M.D., Intermountain Pediatric Society; Tom Crockett, Vice President, Harris and Love Advertising; John L Dolcourt, M.D., Intermountain Pediatric Society; Gail Evans, Affairs; William G. Sayres, M.D., Salt Lake Community Health Center, Kim Segal, . Women, Infant, Children Program; Denise R.N., M.S., C.N.M., Maternal Health Consultant, Utah Department of Health, Maternal and Infant Bureau; G. Ted Fairchild, R.D., M.P.H., Director of Family Health Smith, Community Service Director, March of Dimes; John B. Stanchfidd, MD., Utah Medical Insurance Association; Stephen C Voss, MIX, Utah Obstetrical and Gynecological Information: Utah Wetanan, Utah Chapter for die Prevention of Child Abuse; Deanne Williams, Pregnancy M.S., CN.M., American College of Michael Wu, Director, Office of Hotline: Asian Affairs. (617)7874957 Services, WIC Nutrition Program; Shirley Farr, R.D., CD., Consultant Dietician; W. Knox Fitpatrick, M.D., Blue CrossBlue Shield of Utah; David S. Folland, M.D., Intermountain Pediatric Society; Vicky Guy, Adrninistrative Assistant, Teen Mother Program; Alan Hague, President, Utah Broadcasters Association, General Manager KRSP AMFM; Patrick of Black Society; Bill Walsh, acting Director, Issues; Linda Nurse-Midwive- s; Environmental Pregnancy Risk Toil-Fre- e Hotline: Johnston, M.P A, Healthy MothersHealthy Babies Coalition of Utah; Neil K. Kochenour, MJX Associate Professor, Chief Medicaid Toll-Fre-e . MaternalFetal Medicine, University of Utah Teen Talkline 533-825- 5 WIC s Info: Toil-Fre- e Baby Your Baby on KUTV pedal KUTV programming over the next two years will focus on the need for every woman to obtain adequate support and prenatal care during her pregnancies, the problems of low birthweight and infant mortality, the public policy issues of obstetrical liability and funding for women living in poverty. KUTV will also offer helpful tips on how to baby your baby through nutrition and good health practices. Stay tuned to KUTV for information on the important subject of prenatal care with KUTV's 'Together" at 12:55 p.m. each Friday, several special stories on "PM Magazine," various perspectives on 'Take Two," news segments on the 6:00 p.m. and 10:00 p.m. news, and on Thursday, April 21, 1988 at 7:30 p.m., watch the first of four special documentaries about prenatal ' care, "Baby Your Baby . . . Coming to Terms." ICUTVdk TOGETHER 1 Blue Cross Blue Shield of Utah To receive additional copies of this information guide, please write to: nKWVn Community Affairs Department P.O. Box 30901 Salt Lake Gty, Utah 84130 Written by. Susan Appleby Koles Advertising Agency: Cole 5l Weber Design Studio: LaPineCVery Production: LaPineCVery Typesetting: InstantType Baby Your Baby Assistant Karhy Ryan KUTV Att Director: Susan Amot KUTV Promotion Coordinator: "Vicky Osborn KUTV Community Affairs Manager Kimberly Leslie KUTV Program Underwriting Director Luanda L Kindred KUTV Marketing and Promotion Director: Deborah Hamberlin KUTV PrcrammingCommunity Director Maria Smith KUTV Vice President and General Manager AlSeethaler KUTV President Jeffrey B. Hatch Affairs |