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Show IIMirss er's Flying U Coming Rodeo spectators haven't decided whether rodeo is a sport or entertainment. Cowboys, Cow-boys, who train like most athletic ath-letic contestants, feel that it is a sport. To Cotton Rosser, 20 year rodeo veteran and "Rodeo Man of the Year" in 1973, it's both. It's also big business. Rosser's Flying U Rodeo Co. - Biggest production company in its field-provides stock for some 80 rodeos annually. Traveling throughout the west coast area and as far east as Helena, Montana, the company com-pany covers rodeo from all angles: from acting as a livestock lives-tock trucking company to serving as a public relations firm. Imperial Valley cattleman Ed Rutherford is president and chief financial officer; Rosser is vice president and operations manager. During the peak of the summer season the Flying U has two divisions on the road with an auxiliary division that can be called up for one day events and rodeos closer to home base. The Flying U takes particular particu-lar pride in the fact that they also produce many rodeos themselves. Other companies strictly provide stock for rodeos. As a production company com-pany they act as committeeman. committee-man. Flying U finances, stages and promotes rodeos in such major west coast arenas as Spokane, Grants Pass, Long Beach, San Diego, and the Los Angeles Forum. In the 1975 season the company com-pany paid out over $650,000 in prize money to cowboys, a fair share of the total professional rodeo cowboys' official annual earnings of 6.1 million. Rutherford and Rosser were instrumental in developing the $135,000. Winston Championship Champion-ship Awards sponsored by the R. J. Reynolds Tobacco Company. Com-pany. Rosser estimates that the Flying U annual audience exceeds ex-ceeds one million fans who pay out more than five million for parking, tickets, programs, foods and beverages. "Rodeo has a strong economic econo-mic impact," Rosser said, "In Tucson, Arizona, bank clearings clear-ings were increased $1.5 million mil-lion at rodeo time as compared com-pared to a similar period during dur-ing Christmas. Red Lodge, Montana with an estimated population of only 3,000 showed an increase of bank deposit of $70,000 on the day following its rodeo." 1 1- f ... i v -V longhorn, and buffalo. What the company does not have itself in the way of western equipment, it can easily obtain from the Randall ranch, sister company, which supplies livestock lives-tock and roiling stock for western wes-tern TV programs and movies. Just what is rodeo? Says Rosser: "To cowboys, it's a big gamble and hopefully, a good living. To most fans, it's entertainment." "But for me," says the soft-spoken soft-spoken Rosser, "Rodeo is the modern counterpart of the rough-and-tumble 'stampede' that was the social highlight for ranchers and cowhands of the Old West." Teenager Pageant June 18 Fifty "eager" tennagers from all over the state will compete in the Utah United Teenager Pageant to be held at Hotel Utah in Salt Lake City Saturday, June 18 at 7:.'W p.m. The pageant is for girls between the ages of H and IS with judging based on scholastic scholas-tic and civic achievements, beauty, poise, and personality. Each contestant will write and present an essay on the subject "My Country." Judges for the essay portion of the pageant are Kathie E. Durham, Dur-ham, Salt Lake City; Dorf L. Stevenson, Orem; and Sally Benjamin, Thurmont, Maryland. Mary-land. Among the prizes the winner will receive is a seven-week course in Evelyn Wood Reading Read-ing Dynamics and an all-expense all-expense paid trip to the national nation-al finals in Washington, D. C, December of 1977; a trip to Hawaii or South America; and a full scholarship to John Robert Powers Fashion and Finishing School in New York City. One winner from each of the fifty states and the District of Columbia will compete for the nation title,"Miss United Tennager- 1978." Pageant judges are Klis Hale, "J" Kent, Mae Taylor and Richard Nourse, Salt Lake City; Margot L. Shott, Murray; Mur-ray; George Wireman, Thurmont, Thur-mont, Maryland; and Vinte Davi, Carson City, Nevada. Contestant will check into Hotel Utah in Salt Lake City by 3:(K) p.m. Friday to begin the three day event. Utah is proud of these wonderful girls and will be watching with much interest the pageant taking tak-ing place on Saturday evening under the guiding hand of emcee em-cee Richard Pollman from Reno, Nevada. Susan Nielsen. 1976 United Teenager, will be on hand to crown the winner. Guest queens include 1977 Idaho Un it "In Phoenix, the rodeo hiked local retail sales 14.2 percent." When the Flying U Rodeo comes to Grants Pass each year they draw an average 7,000 attendance, or one-fifth of the population. That means competitors can easily boost local retail sales as much as $30 a day on the road, or an approximate $12,000 for an average four day rodeo. Flying U has sunk more than one million in a production facility that moves once a week, bringing an economic-boost economic-boost to successive cities, towns, and counties in route. Rosser himself logs more than 300 hoursor 600,000 miles each year in his own Beech-craft Beech-craft Bonanza, to meet with the local rodeo committees and to arrange advance promotion of the rodeos. On any one given day, he may visit associates in two or three states, and that evening be on hand to work as arena director in a Flying U Rodeo. The Company maintains several ranches in order to keep a constant supply of fresh stock. The Arbuckle ranch, west of Marysville, consists of 15,000 acres of winter range for the several hundred head of horses, plus the bulls, calves, steers and saddle horses. The company is continually contin-ually envolved in upgrading their string of rodeo stock, both by raising stock and through purchases. Some of the company's stock become "stars" in their own right. High Tide was chosen Champion Bareback Bronc at the N.F.R., world series, for rodeo. Cheyenne, now 30 and still going strong, has probably bucked off more cowboys than any other rodeo horse. Conversely, Conver-sely, cnwhovs have earned more money-about $500,000--astride Cheyenne. He has a silver mounted halter given to him in appreciation of that fact. Typhoon, Flying U's veteran N.F.R. bull is always a questionable ques-tionable "Luck of the Draw." If a cowboy can ride him, he is bound to be in the money. The flying U can also provide the "Saga of the West," complete with wagons, Today's the Day Thursday, June 9 House of Sherman Hair Company's CUT-A - RAMA 9 a.m. to 9 p.m. 20 South Center Men's and Women's and Children's Hair Cuts and Air Waves $2.00 Each Proceeds to be donated to the Utah State Training School's new Adventure Park Project. ! HOUSE of SHERMAN HAIR Phone 756-6047 TEZ- JUUE PL LIU "L.JMW cz : l-Z"' tonnaa :,i 11 , nisi Quasar 25" WORKS IN A DRAWER. diagonal CONSOLE COLOR TV 100 Solid State "Service Miser" Chassis Module. "Super Insta-Matic" Color Tuning energy use. 26 x 4" Speakers. Classic Pecan grain finish on hardboard and Select hardwood solids with simulated wood material. Casters. Model WUJ28NP. featuring the Super Ao One Only $729.95 Quasar 15 Portable Color TV diagonal 100 Solid Stale ' Service Miser" Chassis Veiahs nnlv 41 lh; In-Ltne Matrix Pinlurp Tuhe with uumonai rre-rocus Lens. 24 000 Volts of Picture Power (desiqn average). Low energy use Quasar Portable Color TV $319.95 12 WP3404 diagonal 100 Solid State "Service Miser" Chassis In-Line Matrix Picture Tube with additional pre-focus lens Low energy use Weighs only 28 lbs. Only 289.95 i . Quasar 9 ACBattery Operated B&W Portable TV ff diagonal Priced v-7.jj 100 Solid Stale Chassis Private Listening Earphone included Take along n cars, boats, campers. Plays with cord plugged into car cigarette lighter outlet Many Quasar quality features Come see it Model XP2117NW. Sellathon Special Quasar 191, B&W Portable TV Specially Priced $159.95 100 Solid State Chassis. 3-Staoe IF Video amplification Stabilized Power Supply System Custom-Malic "Pre-Set" VHP J"1?, 70 Detent UHF Tuner. Pop-Up Carry Handle Model XPS626NW. OVERMAN APPLIANCE 333 East State Read American Fork Phone 75S4511 ited Teenager. Gil Ann Serva-tius; Serva-tius; 1977 Maryland United Teenager, Marianr.e Ritter; 1977 Montana United Teenager, Teenag-er, Donna Whaley; 1977 Texas United Teenager, Robin Sin-dorf; Sin-dorf; and 1977 Virginia United Teenager, Susan Smith. Guest of honor will be the reigning Miss United Teenager, Annel-len Annel-len King of Las Vegas, Nevada. AMERICAN FORK CITIZEN THURSDAY, JUNE 9, 1977 f v.1 "ay-:.. Albania is the only East European Eur-opean country the Communist will not allow American tourists tour-ists to visit. "This is the last time wk t,ik th: fionomv tuur.' BEEHIVE ENTERPRISES " 4 f Lata Jxj i Chain Link Woo, I liluik Krirk Fencing Repairs RESIDENTIAL COMMERCIAL INDUSTRIAL 756-7954 I It'iM-micililt' Sen ice ESTIMATES I . O. 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