Show ANY WILL HEAH OF WEALTH SALT LAKE CHAMBER OF COM MERGE MERCE WILL ADVERTISE I 1 STATE IN EAST utah and neighboring states will reap benefits from campaign to be put on in pape papers rs and magazines salt lake thirty three million readers will LK be readied reached in the chamber ot of commerce advertising campaign this year according to plans outlined by the adier advertising commit tee of the lake chamber of 0 commerce L B bampton chairman of 0 the committee addressed the members on the extensive plans that are expected to bring salt lake before tho the millions who rend read the nations leading magazines and newspapers A combined appeal Is planned to awaken interest among tile the tourist trade last year visitors came into salt lake an increase of 10 40 per cent over the previous season and the adier advertising committee Is confident that 40 per cent more will isit butali i and salt lake during 1024 than in 1023 1923 the tourist will be told ot of the great possibilities in the state the stress will be laid on the potential development and the gigantic opportunities tuni tunit ties les rather than upon industries already established in the territory newspapers in thirty one ot of the largest cities in the united states are expected to spread salt lakes and opportunities to millions in addition to the dally daily newspapers magazines may be employed in advertising ver the wonders ot of the region the scenic pictorial booklet which was regarded as one of 0 the most at trac tle pieces of art issued in the country Is being duplicated with some changes but the same color effect and beautiful scenes are bein being retained sixty thousand copies will be printed A boon to motorists is the folder outlining eight one day trips in and around salt lake as well as a ten day tour to southern utah inc including ludin zion national pa park r k bryce and grand canyons and a ten day jaunt to yellowstone national park the trips are arranged so that the tourist who nho has only a limited time to spend in n the vicinity will lie be enabled to take full advantage ot of his stay fifty thousand of 0 these booklets will be printed fifteen thousand copies of each of the agi apicultural cultural mining and industrial du folders are contemplated to gether with nith statistical pamphlets on facts about salt lake and utah advertising within the state has not been overlooked according to the committee this phase Is ig being considered from every on onslo ia and the announcement of plans will be made within a few days |