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Show ULIiMimiiiLlllllllJI mm !.v These Little CHICKS go to Market Poultry men years ago knew . that Utah had what it takes to be a great egg and chicken chick-en producer. But they needed need-ed help in marketing, and ' h .. encouragement for their j Certified Poultry Improve- ij ment Plan. That kind of cooperation was, and is, right down the j chain stores' alley. So what j happened? ii Well, just for example, two years ago one of the leading chain stores Sears, Roebuck Roe-buck stocked local certified certi-fied chicks, and sold many thousands of them. Last year , they increased the sales by i 50. This year they hope to sell even more. As the largest retail distrib- ! utor of certified chicks for ' Utah hatchery men, Sears, ' Roebuck is an important factor in the progress of Utah's poultry industry. UTAH CHAIN STORES urnr |