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Show SOUTH CACHE COURIER CLASSIFIED That Picture on the Calendar on Your Wall Is the Most Widely Known Also the Most DEPARTMENT, STAMPED GOQnq FOR FREE CATALOG for embroidery write WEStfrS WORK Profitable About New York: What looks like a palace at Park Ave., and 51st is merely the uppity Racquet and Tennis Clubhouse . . . There is a Park Ave. penthouse that has a garden with a waterfall . . . Radio Citys studios are built like boxes within boxes, separate rooms within rooms, raised from the building floors by steel springs covered with felt in order to improve acoustics. Imagine going through all that trouble for soap operas . . . The Music Hall Rock-ette- s can live comfortably without ever leaving the theater. They work there, can eat in its restaurants, and have a luxurious dormitory atop the theater to sleep in . . . Talk about tact. At one Park Ave. place, the headwaiter never bows to a patron, if he is with a woman not his wife. 30-fo- Thirty-tw- o years after Columbus discovered America the strip of land now known as Manhattan was discovered by Giovanni da Verrazanno. There isnt even a street named after him . . . What many sightseers think is romantic and picturesque in Chinatown are merely rundown tenements. The citys worst slums are located there . . . Our fighting Mayor LaGuardia has installed a punching bag in one of the City Hall rooms . . . Only six cities in Germany contain more Germans than Yorkville . . . Many of the Oriental herbs sold for high prices in exclusive food shops are grown in Staten Island If you want a whiff of old New York, go to the Murray Hill HoteL ... Ten times as many people visit New York during a year as live in As far as earththe metropolis quakes are concerned, the Big City is the safest part of the world . . . Only 4,000 of the 18,000 Chinese in New York live in Chinatown . . . This gives you an idea how cosmopolitan our burg is: It has three Arabic daily newspapers . . . The Chinese maintain a school for their children in Mott St. . . . The merriest locale in town is the Puerto Rican section of Harlem on Saturday night . . . There are laws regulating the shape of our skyscrapers . . . The opening of the . Brooklyn Bridge was celebrated as a national holiday. For twelve years, while the bridge Was being built, the chief engineer had lain partially paralyzed. The first lady to drive across it was his wife, who acted as his intermediary. ... The Herman Goering award is presented monthly to a member of the American Air Force in England It is given to the Yank who contributes most to the German war effort It is a large iron cross (12 by 12 inches) worn around the neck . . . The RAF has a similar prize-publieach week in its paper a parody on an official seal. Recently it was awarded to the crew of a large bomber, returned It seems they from a mission couldnt make their radio work properly on the way home. The gas was almost gone and finally they were forced down in what they thought was Holland. Upon landing, they immediately set fire to their bomber; stayed with it until it lit up the black night . . . Then they ran like anything for what they thought was the nearest house, praying that the tenants were sympathizers. It was the saloon around the corner from their base! Form of 'Art' in America Today Released by Western Newspaper Union. y your office every day and you enjoy looking at it. Chances are that you never give a second thought to that picture on the calendar any more than you do to any other familiar object in your daily life. But the truth is that when you look widely-know- and most popular form of art in America today. For calendar art is truly the art of the people and it is seen and enjoyed every year by more people than have seen or enjoyed the combined output of all the Great Masters in history. Moreover, its the most profitable form of art because the art-calend- ar business is estimated at $20,000,000 annually and has been going on for a tht number of years. these pictures that adorn our calendars? (Certainly, not the grocer or hardware merchant, or insurance agent, or some other business man or institution which provides us with a new calendar at the beginning of every year.) How do they know what subjects will be appealing and draw the eye to the picture (and incidentally to the advertising message thats usually just below it)? Well, the answer to those, and many other interesting questions which suggest themselves when you begin investigating the subject of calendar art, can best be answered if you pay a visit to one of the Big art calendar companies Six Brown and Bigelow of St. Paul, Minn., the Osborne company of Clifn comton, N. J.; the pany of Coshocton, Ohio; the Thomas D. Murphy company of Red Oak, compand Iowa; the Gerlach-Barkloof Joliet, 111., and the Kemper-Thoma- s company of Cincinnati, Ohio. Talk to the officials of one of these companies Brown and Bigelow, the Shaw-Barto- ' ., t Vx ... Boy meets girl (in an automobile) was a favorite calendar art theme around 1912. biggest of the "Big Six, for instance and youll learn that they have experts whose business it is to "keep their ears to the ground and find out what kind of picture Mr. and Mrs. America like best on their calendars. JThey get that kind of picture from American artists who are outstanding in the field of illustration from Maxfield Parrish, Norman Rockwell, Lawson Wood, Rolf Armstrong, Anton Otto Fischer, Frank Hoffman, N. C. Wyeth and Maud Tousey Fan-gand a few months later the art calendar companys giant presses or are turning out reproductions of their paintings to adorn calendars which will hang in millions of homes and offices throughout the United States. Since our fighting men have been serving overseas, weve been heargirls Betty ing a lot about "pin-u- p Grable, Rita Hayworth, Dorothy and other Hollywood celebrities. Are any of these the favorite of civilian Amerpin-u- p girls ica as well as military America? The answer is "They are NOT! The favorite "pin-u- p girls in the American home are five little girls el full-col- black-and-whi- te La-mo- Groucho Marx told Artur Rubinstein that Southern California was becoming the home of musical greats. Rachmaninoff, Menuhin, The American public has been Iturbi, Rubinstein, Heifetz, all oi for many years whom played at the Hwood Bowl. of anThe maestro said when the season since shortly after the close 1861-6ended he was in the foyer of the other war, the conflict of Philharmonic and heard two dow- when some unknown but enterprising genius had the idea of combining a agers discussing music. .How was the season at the calendar and a sales message. It wasnt until 1888, however, that one asked. Bowl? was the answer, E. B. Osborne, the daddy of the "Quite good, not "considering that we had nothing modern advertising calendar," calto the advertising brought only talent. local but scale but also endar on a nation-wid- e brought profits into the picture as heard that eggs become more vale able as they get older! But War Food stands firm on th principle that the old eggs should bring more money. Their reason i that the old eggs were stored b; dealers who were playing the usua seasonal game of holding for a ris in price, without realizing that th government was going to step ii and take over at the fixed price. In other words, War Food experts are trying to hand dealers some ol the speculative profit they might have gotten, while OPA trying to protect the consumer wants to hold the price down. The inside government egg debate is still raging. This is one of Andrew Loomis paintings of the Dionne Quintuplets which, appearing on a Brown and Bigelow calendar, have made them Americas favorite "pin-u- p girls for the last nine years. who live up in Canada the famous Moreover, theyve held that honor for the last nine years and its doubtful if any Hollywood star or curvaceous Powers model will ever displace them since it seems that the plain people of America have, both figuratively and literally, pinned their devotion to Annette, Cecile, Yvonne, Emilie and Marie Dionne, whose childish charms have been displayed the length and breadth of this land in paintings by Artist Andrew Loomis on Brown and Bigelow calendars. By actual count calendars bearing the picture of the Quints have sold into the tens of millions! What is true of this picture is true to almost as great an extent of pictures produced by other artists mentioned above. For they have produced pictures in every field landscapes, portraits, leg art and nudes, also some of the best known sporting pictures in the world. Undoubtedly the average American knows the baby pictures of Maud Towsey Fangel better than the Boy With the Fife of Manet, and the Norman Rockwell Boy Scout better than the Blue Boy of Gains-borHe has become better acquainted with the landscapes offMax-fiel- d Parrish, and feels closer to his famous blues and purples than to the landscapes of Turner and Corot. And from daily glances in his office and on his living room walls, the average American who hunts and fishes (and there are 15 million more of him) has come to know and love pictures like Frank Hoffmans At Bay, one of the outstanding calendar pictures in the Brown and Bigelow catalogue, better than any of Rosa Bonheurs masterpieces. No, the average American may not be but he tremendously likes pictures and knows what he likes. Moreover, youll find what he likes hanging in his office, home, garage, work room, and places of recreation. And he can hardly wait till his bank, grocery, gas, or tire company, or other concern with whom he does business, or doesnt, sends him a calendar with his favorite artists picture on it. Whether its a nude or revealing bit of anatomy by Rolf Armstrong or Zoe Mozert, or a more artistic lanscape by Maxfield Parsituation painted rish, a tragi-comi- c in his inimitable fashion by Norman Rockwell, or a hunting scene by Frank Hoffman, each of these artists has his fans, and as soon as the calendar is brought in by the postman, it is unwrapped, and the plain American or his Missus hangs it up d at the spot on the wall The subjects they like run from the Dionne Quintuplets to historical scenes such as Columbus Discovering America or Washington Crossing the Delaware. If you think the craze is big, represent "pin-u- p member back to the days when practically every American home either hung "September Mom on the wall, or fought bitterly about the propriety and even morality of having it there. But the favorite subject, according to a Brown and Bigelow survey, has always been the landscape. The scene must be a homely, comfortable and comforting one not the noisy, flashy, modern art. However, the outstanding favorite of the average American, a favorite that has held its leadership for nine years, are the calendars picturing the Quints. 'Andrew Loomis drawings of Canadas chief peacetime industry have sold into Quintuplets. the millions each year; Vk million at their peak, in 1936, and never less than a million a year. Girl calendars, nudes, leggy pictures, what is known to the newsare paper man as "cheesecake, next in popularity. Men like nudes best, and steel companies and tire companies send these to their men customers, garagemen, contractors, mechanics, etc. But a close runner up is the plain picture of a wholesome American girl, the clean-cu- t type of young girl of about 17. These are favorites with storekeepers, small town banks, beauty parlors, etc. A more sophisticated type is chosen by city shops, florists, milliners, and laundry and dry cleaning places. Besides the Quints, who are the essence of human interest, the human interest scenes go biggest in the average home pictures like Norman Rockwells, and the etchings of a boy and his dog. Religious pictures, which had waned somewhat in popularity, have spurted recently, undoubtedly due to the war. And the subject that is always sure of its popularity is the outdoor scene. Even the busiest of executives like them hanging in the office because it gives them a chance to relax for a moment by imagining themselves in the wide open spaces. Back in the decade from 1920 to 1930, the mother and child theme in calendar art was a popular one but it has fallen off somewhat in the last 10 years. Just why, no one knows. Calendar makers will tell you that the idea is fundamentally sound and the only explanation they have is that no artist recently has drawn a mother-chil- d picture with exactly the right idea and technique. Similarly, ship pictures especially the COLD WINTER AHEAD Whatever you bum this winter-- oil or coal it is still going to be cold. The public has the impression that it is only coal which is short now. Actually, oil is even shorter, rations for this winter being based on a 34 consumpper cent cut below pre-jvtion. The fuel situation is so bad that OPA experts several months ag recommended coupon rationing ol coal. A warm debate followed be tween OPA and the Solid Fuel Co ordinator, in which Ickes, supported by the coal industry, opposed rationar ing. But OPA experts believed coa' would be short this winter and, dur ing the summer, laid plans for cou-porationing. In August, they were all ready to go to press with millions of coupon books. Finally, however, the coal vetoed the plan. Now it is too late to impose coupon rationing partly because there is not sufficient time to print the coupons and give out instructions to local boards; also because some coal is already supposed to be distributed inequitably to consumers. Thus we shall have to rely on This does not dealer rationing. limit consumption only strings out the supply in driblets, making a greater delivery task without decreasing consumption. The public believes that oil is bountiful compared with coal, and OPA is now besieged with applications for reconversion from coal to oil. These applications are being resisted, since the impression of abundance of oil is merely an illusion. time-honore- over-colore- d, FEWER TIRES FOR ALLIES thing not .discussed at the Moscow conference Was rubber If the question had been tires. raised, Russia would have been told will have that tires on Lend-Leas- e to be reduced sharply. Reason is that U. S. trucks and buses are wearing their tires down to the fabric, and Jesse Jones long ballyhooed synthetic tires are falling behind schedule. There is plenty of new rubber, but a dire lag in tire production. Meanwhile, bus and truck transportation has never been more vital. Last year inter-cit- y buses carried more passengers than the railroads (680 million compared with 669 million), though they travelled fewer miles. If they are crippled, the weight would be thrown back on the already Also, many struggling railroads. places would be without transportation, since 54,000 communities have no rail service. The army, OPA, ODT and the rub-be- r directors office are putting their heads together to find a way out. One solution will be a reduction of tires shipped on Lend-LeasRussia alone was promised 500,000 this year, in addition to 2,000,000 already delivered. One a This bathing beauty was considered a very snappy number for calendars back in 1904. sailing ship scudding along in a stiff breeze have declined in popularity. However, as the American navy wins more and more victories, it is probable that pictures of warships will appear more frequently. But whether they choose the Quints, landscapes, human interest, or girl art, the American public is pin-u- p minded. It has been long before the war, and will be as long as, about this time of the year, the postman comes around with a calendar and its picture by the Americans favorite artist i I e. MERRY-GO-ROUN- D Washington is plagued with an excess of traffic lights. One, near the senate wing of the capitol, is green well. Osborne was smart enough Calendars are made in every conto see the pictorial possibilities in ceivable size and shape from the all the time, tothus serving no purconfuse the public. except the new and beautiful county court smallest Which will fit into the pose Wild Bill Donovan drives C. Gen. house built in Montgomery, Iowa. vest pocket to the jumboes, 29 a midget Standard car, made in He drew a picture of it, attached a by 42 inches in size, which will covIt sells for $800 new, but England. calendar to it and then went out er a large blank wall. These jum- the bought it for $1,000 secand sold the idea of printing their boes go well in rural areas where ond general hand. ' 22 names on the calendar to adverwall space isnt at such a pre- Q. State department learns that one tisers. This calendar was sold wide- mium as it is in small apartments of the most distressing shortages in offices state in the and small business conand the ly throughout Hawkeye France is in ordinary household inthat started the modern calendar gested metropolitan areas. Here the needles. dustry which has now grown into a average size calendar is only 16 by 33 inches in size. $20,000,000 a year business. Calendars Have Grown to a $20,000,000 Business in 55 Years "pin-up-mind- pUf USED CARS TRAILERS eggs. OPA, thinking of the housewife says: This is the first time we eve o. w WE BUY AND 8ELL Ofl. FUe. Typewriters. Addin MachCfr SALT LAKE DESK EXCbInr Wert Brody. Salt Lab. Cit, fresh Dionne Who selects A M.ur e at a calendar picture youre n looking at the most shed buried by most newspapers. Nof one of them even mentioned his name. He is Robert Morris Pierce of Cleveland, Ohio, attached to the Warfare Psychological Armys branch, of which OWI is an important part . . . Here is how it was done . . . When Italy surrendered, a message was prepared for broadcast to the Italian fleet . . t It is doubtful if the fleet would hear it because the Italian Navy had a strict taboo on listening to our broadcasts . . . Pierce solved the problem by working all night to shift the big transmitter to the international distress signal band to which ships of all nations listen . . . The message was broadcast every 15 minutes for several hours . . . When the Italian fleet steamed into Malta (as a result of the broadcast) Admiral Sir Andrew Brown Cunningham, Allied Naval Force Commander, said: "Tell General McClure theyve accomplished in one day with propaganda what Ive been trying to do for three years with the Navy. The high price of eggs will soon come tumbling down. This Humpty-Dumptevent will be brought about by the sale of five million cases of government eggs. War Food administration, responding to the prodding of critics, admits that it was putting too many eggs in one basket, for military and Lend-Leasrequirements, at the expense of civilian requirements. Release of this tremendous quantity of eggs wont alarm the house wife, but worries War Food experts because it might discourage production for next year. Meantime, War Food and OPA are rowing over the price to be paid for these five million cans of cold Storage eggs. WFA officials, protecting the producers, want a higher price for cold storage eggs than gaze upon one there on you the walls of your home or 194. OFFICE EQUIPMENT If you like eggs fried, scrambled, or Easter this may interest you. ... One of the most important stories of the war (how the surrender ol the Italian fleet was achieved by a radio engineer of the Overseas Branch of the OWI) was ignored oi Washington, D. C. GOOD WORD ON EGGS By ELMO SCOTT WATSON Box CO.. C. White Fawn Flour Leads Them Ask your Friendly All Grocer oitevej riiwang 90fl p?)OdJlP 8B AfllO :nonno 009 joj qotua man Jfcg ogfcAfUO 6 ano Pioo luimatii 00 J39JJ )80mp) no mi liaison sotf isaj eaoaa sdojp YOU WOMEN WHO SUFFER FROM. hot mini If you suffer weak, nervous, a bit blue at from hot flashes, cranky feelings, are times due to the functional middle-ag- e period peculiar to women try lydia E Pinkhams Vegetable Compound to relieve such symptoms. Taken regularly Pinkhams Compound helps build up resistance against such distress. It helps nature I Also a fine stomachic tonic. Fo- B llow label directions. LYDIA E. RNKHflMS Focus Cats The Focus Cats are pilots who carry no guns and whose specialty is photo reconnaissance in the European theater of operations. rmgmgmpp iraanlfif (TTlFITBntfm Dont Just itnore a cold! Theyre treacherous tricky. Rost avoid ex posure. And for prompt, decisive relief from usual cold miseries, take Groves Cold Tablets. They contain a multiple eight aetive ingredients these symp medicine. Work on all toms of a sold at the same time... fever-na-sal headache body aches tuff iaeas. Take Groves Cold Tablets exactly ae directed. Accent no sob stitutee. Get Groves Cola Tablett-f- or as fifty years known to millions Bromo Quinine" Cold Tablets 0 Money Get large Economy Six DONT LET CONSTIPATION SLOW YOU UP When bowels are sluggish and y sal irritable, headachy, do as nulii meders the FEEN-A-MIN- hawing-gu- CM laxative. Simply m before you go to bed, iking only in accordance withpackss9 irections sleep without being " irbed. Next morning gentle, thorsngn m dief, helping you feel swell again, Tastes good, is bandy od economical. A generous family supP J T TBHHamns Preservation & American Life J. S. WAR WNU BONDS! 47-- W 43 Your Strength and Fa ergy I Belew be earned hr don that P5 UKostf eemnulate. far i tired, week remo" Udneya fnH to att tktr rut. ay suffer naggjnC pains, pa f night, leg fregnent and u, iwarn' J SSKSAW- - ,n- - Munbtthrtpro tawieer than to riMsgri SSraWSr- today. C s |