Show i r’ MESpHOCOlS Enquired if we were “hiring” a certain “weekly” paper to abuse us i So an' attorney from New York spent more or less time for months in Battle Creek hoping to find impurities in our foods or dirt in the factories After tireless spying about he summoned of our workmen and took their testimony twenty-fiv- e Every single one testified that the foods are made of exactly the grain and the wheat barley and com ingredients printed on the packages being the choicest obtainable — all thoroughly cleaned — the water of the purest and every part of the factories and machinery kept scrupulously clean Of course every time a spot light is turned on from any source offers a splendid chance to talk about the merits of the products but ’pon honor now we are not hiring that “Weekly" ft The general reader seldom cares much for the details of “scraps" A few may have read lately some articles attacking us and may be interested in the following : Some time ago a disagreement arose with a “Weekly" They endorsed our foods by letter but wanted to change the form of advertising to which we objected That all proved disappointing to the "Weekly” There are very few factories hospitals private — or hotel and restaurant kitchens that could stand the close spying at unexpected times ani by The “Weekly" discontinued inserting our advertisements while they were negotiating for some changes they wanted in the wording and shape of the advertisements and during this correspondence our manager gave instructions to our Advertising Department to quit advertising altogether in that “Weekly" an enemy paid to find dirt or impurities Then came libel suits from both sides and some harsh words Company seems prominent enough for a sensational writer to go after hunt for some little spot to criticise then distort twist and present it to the public under scare heads No 1 stated that we have Distortion been accustomed to advertise for everything " and Postum as It hus never been the policy of this or I’os Company to advertise turn to cure anything We aay that in cases where coffee disa greet and is causing sickness its dismissal will remove the cause of the trouble and we suggest the use of for the reason that it furnishes a hot palatabl morning beverage and contains natural elements from he grain which can be used by nature to assist in rebuilding nerve centers that coffee may have broken down Likewise food does not enre anything but it does assist nature tremendously in rebuilding provided the food that has been used is indigestible discontinued and taken in its place Charge No 2 states that the passage of the National Food A Drugs Act compelled us to drop from the packages some assertions regarding the nutritive value of to We Tave never been "compelled” make any change Since the beginning it has been a universal rule to print clearly on every package exactly what the contents are made of t t about our advertising An analysis of the methods $nd distorted statements of the “Weekly” may interest some readers so we take up the items one by one and open them out for inspection We will “chain up” the harsh words and make no reference in this article to the birth growth and methods of the “Weekly” but try to coufine the discussion to the questions now at issue repu- table manufacturers Our He next turned to discover something could be criticized that Generally tiresome to the public That “Weekly" has attacked many prominent men and kind In any ordinary kitchen or factory he would find something to magnify and make a noise about But he failed utterly with the Postum Works arid products Twenty to thirty thousand people go through the factories annualand we never enquire whether they are there to spy or not It ly makes no difference to us Quite a time after the advertising had been left out an editorial attack came We replied in newspapers and the scrap was on r of some Some Facts Battle Creek Michigan December 30 1910 We the undersigned certify that never to our knowledge has a testimonial letter been printed by the Postum Cereal Co Ltd which did not have behind it a genuine letter signed and believed to be an honest statement To the best of our knowledge and belief the Company has receive upwards of fifty thousand (50000) genuine testimonial letters This company has never knowingly made nor permitted an statement regarding its products or its methods untruthful HOWE Treasurer M K L J LAMSON Inspector of Advts F C R M GRANDIN (With Company about 14 years ) (With Company about Advertising Manager gH (With Company about years-13 yearO STERRETT M D Physician in charge of Scientific Dep’t about 4f years) (With Company Advt Writer CHESTON SYER CHARLES W GREEN Advt Writer HARRY (With Company about E BURT General Sup’t HAWK C W POST Chairman yean) (With Company about 13 Assistant to Chairman H G 3 (With Company about 5 year) yean) (With Company about 7 years) f (With Company x6 yean from the beginning) and on the other In due time We suggest tha reader look Physiological Chemistry by Hamma from men and women aa to the meana by officials are honest ten which they recovered health as of tre- hand we are firmly convinced that some for it cannot be Bubs tan Biochemio System of Medicine mendous value to those in search of it of their conclusions by No 8 'Tost spends Carey Prevarication Our business has been conducted from the tiated by facta in scientific research million a year in advertising and nearly very first day upon lines of strict integThe "Weekly" carefully eliminates from They never criticize the purity of otu relies on that to keep out of the newsand we never yet have published account its rity printed testimony regarding false testimonial of human experience foods for so much we are thankful papers the dangerous nature of the fraud the years of research and study by Mr ne is perpetrating on the public" Many of these letters covered numerous Post in fitting himself for hie work and If our conclusions in regard to its bewould reread sheets some if printed The Postum Company does pay out up- would lead the reader of the distorted If we ing a brain food differ from theirs and wards of a million a year for trade an- article over half a page of newspaper to believe (hat hie education honest we have rather are the both they would attempt to print one such letter in nouncements Newspaper men believe our began eince 1903 because under the law they advantage statements truthful or they would not every one of the thousands of papers and can order us to eliminate from the packDistortion No 12 reports Mr Post aa magazines we use the cost for printing age Large numbers of newspastatement if it disagrees with print them any that one letter would run into many men use our products a "dodging witness" their Otherwise opinion they would per of dollars His eye is not of the shifty kind ob-They are capable of telling the public harass grocers whether or not we “bribe” them served in the head of one of his chief We boil down these letters exactly as dan It may have escaped notice that we critics On the witness stand Mr Post 8pasm No in 6 says: "The mostthreata newspaper writer boils his news— sticklooks quietly but very steadily straight did not "bribe" that particular weekly thing the world for one ing sacredly to the important facts and gerous to the eyes of the haggling twisting lawened with appendicitis is to eat any food eliminating details about tha family knd whatever No 8 states that the amount of the yer trying by all his art to ask Notwithstanding he knew that This work other unimportant matters and conPost advertised questions and verdict will "be devoted by the ‘weekly' is done danger C W or editing of boiling down at fifteen cents a package for those so to fuse a witness fraud " honestly and with a full knowledge of threatened” The "dodging” it seems consisted of but notice the art our responsibility This is almost real humor of the "twister” in the way he presents This is intended to muddle the reader We have two suits pending against the replying “I don’t know” to his readers this matter of testimonials into believing that we Opposing counsel holds a book In hia “weekly" total $50000000 put out as a cure for appendicitis We haven't “devoted” the sum to any hand while he queries— Distortion No 4 This is bed one ‘I want to know if there Is a single It reads as follows: "The only famous Mr Post himself has had probably aa particular purpose yet in your whole book here that sugthing physician whose name was signed to t wide experience as any other man in Item 10 Is a "discovery" that wheat gests any particular kind of food" Then testimonial was produced in Court bv America in the study and observation of between attorfollowed some discussion Postum of a bran is old part Colliers and turned out to be a poor food as related to the digestive organs neys to criticism mention But the brokendown homeopath who is now worknegleoted and we proved in Court by the physicians He that for years every Postum package anWhen Mr Post was allowed to reply ing in a printing establishment on the witness and stand that nounced m plain type that the outer cov- he said "I don’t know until I read the ceived ten dollars ($1000) for writing his the surgeons cause of appendicitis predominating testimonial” ering of wheat (bran) made part of the book over to see” is undigested food and that it is food and when the beverage We will wager ten thousand dollars body to quit eating This book it turns out was written by food again They ignorantly fell into a trap here use a ($1000000) with any investigator that we gested requires not knowingenough of food value to know Mr Post seventeen years ago and probfood or at least one easy of digeshave subject to inspection of any fair the article used by ably has not been read carefully by him that tion committee in the last fifteen years It would require upwards of three hundred physicians the world over for “starch communications from physicians (300) a remarkable memory to instantly Dr Ochsner in his work on appendicitis digestion” is made from “wheat bran" say many of them expressing the highest com- refers directly to the use of the So we use that of the wheat berry “yes” or "no” as to what a book of 147 mendation of our products hut these will without foods can be because it containspartthe element needed pages did or did not contain not now or ever be turned over to the obtained on the market liethat reading it over— but such conservative also brought to develop the valuable diastase in manpublisher for his use are construed out the interesting fact that in “after ufacture Good Postum is impossible and well balanced answers ia advantageous to take without this part by sensation seekers to be "dodging” Notice the statement in this charge! treatment” it food “The only famous physician whose name on a These critics do make The attorney sought by every art to was signed to Postum testimonial etc" ignorfact that Mr the the with The price of the package (referred to some laughable blunders through impress Jury The truth is this Dr Underwood was by the weekly) is not known Post’s belief in the power of Mind m by ua to ance but—be patient one of a great many physicians who have have relation to the body branded him as unany relation to the question Item 11 is an illustration of the squirm not only written words commendatory reliable and worse about the value of our foods but every Our advice to stop using indigestible ing and twisting of the sensational writer now and then some physician writes an food in bowel troubles and to use The following is quoted from one of delivering distorted matter to his readarticle on coffee or on food and sends it the questions: — food has been a great blessing to ers to us with a suggestion of compensation tens of thousands of people and we hope While on the witness stand Mr Pot (The lawyer reading from the book) for his time and medical knowledge will continue to bless a good many more testified to his studies in PhysiAnatomy Previous to the time when we employed in the succeeding years "The writer of these pages desires to ology Dietetics and Psychology — all we physicians in our own business lating to the preparation and digestion of say nothing of himself other than as a casionally employed a doctor to write Asked to name authorities studied simple instrument through which the No 7 ia a live wire It refers to C W food alwavs insisting that an article on coffe he mentioned six or from memory vine Principle chooses to manifest itself the article be an honest expression of his Tost and his studies and experience in and commented on eight some clinical expeby precept and example or “Mental “Suggestive Therapeutics” opinion and research several years in annual Healing” which further lead to a most rience covering "Skill in mental practice is gained in journeys to Europe The “Weekly” hunted up this physician careful and systematic study of the the same way as skill in Now notice the distortion and because he seemed to be poor and fect of the mind on the digestive and oth(Copy from cf science — by observationany department expestudy the printed criticism) as it says "brokendown” had him er organs of the body rience and the ability to evolve correct "He (Post) pointed out a pile of books conclusions brought to Court to be exposed before a He attended clinics in Europe and in popscpFK-- of his attorneys as the very jurv ns the “onlv physician that had ever endorsed but much to the fitted himself for a future career in which ones he had read" “Rend no carefully more thoughtfully he has become known as one of the food chagrin of the "Weekly" when our attor(Notice — "the very ones he had read" than twenty pages daily Afterward seek neys asked him if the article he wrote experts of the world fitted to judge both leading the reader to believe that they rn eay position where you will not be from the material as well as the mental about coffee was true he replied "yes” disturbed Relax every muscle Close were the only ones) side of the question “Did you consult the books from these your eyes and go into the silence xvhere Statement No 5 reads: “The health mind is plastic to the breathings of Bpirit editions?” was asked For about eight years previous to H91 officers of Mich Miine Penn New and where God talks to the Son The he was an invalid In that year after "From those and various editions” anITsnip and other states in their official from Divine Universal thoughts Mind bulletins have for years been denouncing being under the care of several swered Post come as winged angols and endow you physieinns he was quickly healed as preposterous and fraudulent the claims The book after with a healing power If you go into the attorney "picked rp made by the Postum Cereal Company" by what to him was a curious and not book from the pile and shewed the title silence humble and trusting you will come method Sufficient to sav We do not reonll anv criticism except pages to the jury — all except two had out enriched and greatly strengthened in from Mich Penn Maine and 8 Dakota he became a well man weighing about 185 been published since 1905” body by contact even for a short time pounds ’This is an example of distortion and with the Father of all life and all power The average reader might think thnt You feel refreshed in every way and will false to an unfavorable This investibis produce coloring experience challenged the opinions expressed by the State Offfood taken will digest readily as the icials are alwavs correct but that con- gation into causes of dtaease and their impression stomach works smoothly when under the Those studies amelioration and experiThe facts are Mr Tost purposely introclusion is not borne out by facts influence of a Higher Power” ences reverduced editions developed the latest could profound that be very As an illustration: About thirteen years ence for a Supreme Power w hich directly obtained of prominent authorities to prove if you did not "I ask that the Dairy and Food Commission of the human being and this by them the truth cf his statements re- and if youyoudid not believe it write operxtesjipon when you Michigan for some personal reason printed reverence for the Infinite became to him garding appendicitis and the analysis of wrote it” a severe criticism on ns for making Pos a form of brain also the latest conclusions in religion which included honest' turn of Parley (according to his official to the action of the digestive organs of purpose towards For a moment the Court Room was in his chemist Th ese works are: at market price and selling too statement which will he indorsed by absolute silence high He was Bhown the-- e was never a who knows him closely (in stum Mr Post slowly leaned Human Physiology by Raymond grain of barley used in forward over He will rnnke a public nnnouneement the rail pointed his finger at the Atty’s The govPhysiological Chemistry by Simon port wrs take and misleading in detail cf these facts face to emphasize his reply and with eyes Postum him ernor Digestive Glands bv PjtwIow Hand Book of Appendicitis will cause that statement to be by Och- that caused those of the Attorney to drop Company We believe that most of the state published in newspapers he said “Yes I am proud to say I did" and magazines sner days but six months on that food alone and we do not hesitate to say from our long knowledge of the sustaining power of the food that a man at the end of sixty days would be of practically the same weight as when he started — if he be a man of normal weight We will suppose that from his work he lost a pound a day and made up i pound each day from food If that prem ire proved to be true the man in sixty days’ time would make sixty pounds of tissue to replace what had been lost and this would be done on s and milk with half the number of calories of butter upon which no one can sustain life Therefore we have reason to believe that our contention is right that concentrated food like which is partly digested and ready for easy assimilation by the body presents more nourishment that the system will absorb than many other forms of food and we will further say that in cases of digestive troubles where meat white bread and oate cannot be digested that and milk contain more nourishment that the svstem will absorb than many pounds of these other foods Distortion No 3 charges that our testimonials were practically all paid for and in Rattle Creek These testimonials were demanded by the opposing this lawyers Naturally demand w'as refused for they are held in vaults and kept safe to prove the truth and are not to be delivered up on demand of enemies Before the paasage of the Pure Food Law the packages stated that food was made of wheat and barley j We did not esteem the small amount of salt and yeast as of value enough to ont the Testimony at the trial peak of but after the new Law came fact that we never printedbrought a single testitn we became as technical as the offi monial that we did not have the genuine cials at Washington and added the words letter back of of these letters Many although we have came spontaneously “yeast’' and “salt” A record was kept no recollection of being asked to of twelve hundred and four (1204) letWe believed that our statement that ters received in one month from people who wrote that they had either entirely will supply elements to nourish the brain and nerve centers is true recovered their health or been benefited by following our suggestions on food and bring authorities to support the fact and beverages Borne state chemists believed this On three or four occasions in the past exaggeration and inasmuch as the could easily ten or twelve years we printed broadcast Ess Dept at Washingtona trial on the in papers offers of prizes to users of grocers pending — two that Postum and hundred disputed question we concluded much the better wav would be to elim $100 prices one hundred $200 twenty of $500 and five of $1000 each— ctticg inate from our packages such claims each miihowever certain we may be that the be an honest letter wilti claims are true me nd effilre-- a We agreed not tn names but to furnish them to enAnother statement objected to read as These letter writers quirers by Iptter follows: answered those who wrote very generally "The system will abcrb a greater to them and verified the truth of the amount of nourishment from one pound statements of than from ten pounds of ITnder this agreement not to publish meat wheat oats or bread" names literally scores of letters cstqo Rome Department chemists deceive foom doctors and Wo kept our word themselves as well as the public neither printed their names or surren“Caloried” is the word which defines a dered the letters unit of heat determined by the amount Right here notice an “imitation spasm” necessary to raise one kilogram of water The “Weekly” savs: “Post got those testione degree centigrade On this basis a Tn New table of calories is prepared showing the monials by advertising for them York he used for that purpose the New percentage of different kinds of food York Magazine of whose editor 3 96 Blitter shows 860 is now in the Federal Penitentiary for milk 070 Remember the statement on fraudulent of the miils For examthe package spoke of the nourishment th" Post announced in that magazine in system would absorb but "(lid not speak of ple 1907 etc” (then follows our prize comthe calories of heat contained in it for petition) the heat is not nourishment and the We used nearly nil of the papers and nourishment cannot be judged by the inNcw Yntk and the rest of number of heat units notwithstanding the fact that certain chemists would have merioa but the sensational writer gives the public believe so the impression to his nders that the only magazine we used was one “who-As an illustration: Attempt to feed a editor is now in the Federal Penitentiary’’ man sixty days on butter alone with its eta something that we know nothing 8 69 calories The man would die be- of the truth of now and never did fore the experiment had run sixty days Rpace was bought in the magazine spoken f on a business basis for the reason that Then take with 3 96 and it went to a good class of readers The milk with 070 — the two combined equal incident seems to furnished have an 66— about the number of calodefor The man fed for ceive his readersa designing writer to ries contained in butter sixty da vs on :'bis food would be well We look upon honest human testimony nourished and could live not only sixty tht I : s It may be remembered that we were first attacked and have since defended ourselves by placing facts before that great jury— The Public A good “scrap” is more or less comforting now and then if you know you are right In the case lately tried an appeal has been taken to the higher courts We have unbounded faith in the ultimate decision of our American Tribunals Our suits against the “weekly” have not yet been tried 4 V They are for libel and $50000000 is asked as damages and may the right man win After all the smoke of legal battle blows away the facts will stand out clearly and never be forgotten that Postum Grace Nuts and Post Toasties are perfectly pure have done good honest service to humanity for years the testimonials are real and truthful and the business conducted on the highest plane of commercial integrity "There’s a Reason” Postum Cereal Co Ltd Battle Creek Mich ' |