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Show NEW LOCATION BUT THE POLICY OF QUALITY CONTINUES: Not long after we opened our doors o me 10 years ago, we realized that our small , something for everybody . Our years of close association in the world of competitive sports told us that the athlete is a special sort of person and that sporting equipment is a personal type of purchase. Right then we decided to concentrate on building an establishment where the customer could see a wide choice of the finest quality baseball, football, basketball, tennis, skiing and golf equipment, etc. In other words, wed specialize in selling only that merchandise that we knew a lot and could offer expert advice. about . This decision to limit ourselves to only such merchandise that we could sell tradecompetently and service efficiently has since become a Stevens-Brow- n mark. The idea of discount, marketing was popular then as it is . now but we have always felt that it has no place in the sporting goods field. Sporting equipment must be properly fitted to suit each individual customers need as well as his budget. Were convinced only an expert can do this. The policy, needless to say, has been successful. store could not offer . . help-yourse- . lf . Were pleased to invite you now to a new store and an even greater variety of name brands of sporting equipment. Our sales staff has expanded over the years . . but every piece of merchandise is still sold by an expert in his field. Theyre well trained to give you necessary guidance in your selections. If its purchased at Stevens-Browyou have the security of knowing that item is: J,) Reasonably priced; 2.) Properly fitted; 3.) Will always be expertly, efficiently serviced. top-qualit- y, n names to Utah sports fans is Tally Stevens. One of the most His athletic career has included a colorful high school sports history, and during three of his four years at University of Utah, Tally won letters and took conference titles in football and basketball. He was then a high school football coach at Morgan and East High (where his teanj took three state championships) and finally becme head football coach at Brigham Younr j well-know- . n, University. "Having spent most of my life as either a player or a coach, have a pretty good understanding of the importance of using and buying top quality equipment," he says. "That's name with the best in athletic why," he continues, "we'll only associate the Stevens-Brow- n equipment." I Balancing Tally's conquests on the football field is Jimmy Brown, a veteran of the baseball diamonds. Jimmy started with the first official University of Utah baseball team, capturing three $feSEE THE WESTS MOST BEAUTIFUL SPORTS STORE . varsity letters! . "We're all excited about this new store," says Jim. "For the first time, you'll be able to see skis in the summer and golf club in the dead of winter." The extra space will mean a lot in . customer convenience. Jim also feels that a customer should never be pressured into buying. Good sports equipment lasts a long time and is always changing. You're welcome everytime to just come in and browse over new merchandise. Of course, when the time comes to buy, Jim hopes you'll remember where you saw it, and MODERN REPAIR SHOP GOLF SHOP ... Not really. Hy Deters, manager of the repair shop, repairs a set of skis in the middle of the summer. Odd? Stevens-BrowThis is part of the For ski n and customers. all their a that for offers plan storage very nominal repair charge, Hy will repair, was and store skis so that they'll be ready for the first snow fall in the winter. Their famous "overnight service" is available for practically any problem you may have with your sports equipment. the old store, the golf equipment was hidden away at the first signs of snow to make room for the ski displayAl The new golf shop allows plenty of room for the Christmas shopper to examine a complete line of the finest brano names in clubs, bags, carts, balls, etc. The unique ball and tee light fixture was specially designed to accent our fine golfing equipment. SSSMf 7, Y - - ,jip7-s- In 'to y 1 IX i Panoramic view of the main level. Containing 12,000 square feet, this sweeping spaciousness is enhanced by artistic use of the high beamed ceiling, warm woods and beautiful stone. i One of the most unique features of the new store is the coaches room - huddle room. It is specially designed to accommodate coaches and their teams. This room has a separate entrance to the street so that teams can use it for meetings, movies, and gatherings even when the store is closed. V t I AA d i |